Debes capturar la atención en canales infravalorados y convertirla en un mecanismo concreto de ingresos
- 6 fuentes la sostienen
- Esfuerzo bajo
- Retorno medio
- Dicho en 2017–2025
La estrategia comercial consiste en detectar dónde se encuentra la atención real del consumidor acudiendo a plataformas emergentes e infravaloradas antes de que se saturen, superando a los competidores que siguen gastando en canales tradicionales como la televisión. En lugar de quejarse del poder de plataformas como Facebook o Amazon, se debe aprovecharlas de forma pragmática como herramientas de adquisición para trasladar a los usuarios hacia canales propios. Por último, todo este esfuerzo de captación resulta inútil si el negocio no define con exactitud el mecanismo específico mediante el cual se monetiza y se cobra a cada cliente.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 6 intervenciones distintas de GaryVee. Son 6 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
sit and dream what we want the customers to think or we could start paying attention to how they're actually acting it's I don't know I spend 0.00% of my time looking at what other people are doing I read the comments of humans that's it all I do is anthropology consumer behavior research through the Intel that they're putting out on scale and so I'm not watching what other people are doing I'm watching you and what you're reacting to that's why I'm always so early on things like tick tock or LinkedIn because I see it happening because I spend 4 to 6 hours a day reading what people are saying…
How to Take Full Advantage of the Internet in 2020 | AIME Fuse Keynote 2019 · 2019 · comprobar
I don't think it's ever been a better time to be in retail. Just go direct to consumer. Amazon's got nothing to do with you. oh, you know, Amazon's too powerful. Don't sell it on Amazon. You loved it when it got you from zero to five million. But now you're crying. But how'd you get there? So get in there, get what you want, take it out. Facebook, all these media companies cry about Facebook. Take people out. all these media companies crying about Facebook. Make all your content as a customer acquisition model and then put them in your own bucket. It's that, once again, people that work in…
IS TECHNOLOGY CHANGING OR EXPOSING US? | FIRESIDE CHAT AT BLOOMBERG FOR CORNELL TECH | DAILYVEE 314 · 2017 · comprobar
How would you like. How would you like. If I said you're going to make two million dollars next year. How would you break that down. How? How would you like to make your money? The brand is. It doesn't make money just for existing. How would you like to make your money? That's why I think you're vulnerable. How would you like to make your money? I'm going to sell running sneakers to wholesalers. I'm going to make a margin. Jeff Bezos wanted to sell books. His company bought MGM. And they're going to make money by owning James Bond's IP. Because you're going to sign up for Prime. How do you…
The Secret to Building a Brand Right Now Without Paying for Advertising | Inside 4Ds · 2021 · comprobar
the next thing what's Tik Tok okay and it's never the next thing it's always the current thing I never know what the Nostradamus uh but I do know what the current thing is and by far the current Tok it is people laughed at us when we weeks ago people laughed at everybody for college kids people laughed when everybody got a Snapchat or an Instagram podcast people always laugh until they sat all the celebrities all all the Real Models laughed at the Instagram models listen I will continue to let them laugh uh at first and then admire me later Tik I'll definitely get into Tik Tok and LinkedIn…
My Advice from Rich People & for Rich People | GaryVee · 2019 · comprobar
I have zero expectations of the other person or platform I think one of the biggest mistakes is people spend a lot of time here saying well Facebook is benefiting from me or this or that I don't care when I go into business whether it's a human or a platform I try to figure out what I'm trying to get out of it I always like if I'm getting a little less out of it because then I have leverage and that's how I think about the world and so I don't think about what Google and Apple and Facebook are getting out of it I think about what I'm getting out of it and if it's good enough for me then…
76 Minutes on How to Get Your End Consumer to Pay Attention | DailyVee 373 · 2017 · comprobar
attention right the concept that I wrote my last book about things keep you know changing you know when I first came out the game search mattered email marketing mattered you know SEO sem then it was Myspace then it was Facebook you know there you know Ustream used to be huge for me uh Vine used to be important to me like things change but I think Tik
Answering your business questions LIVE! | Tea with GaryVee Episode 67 · 2025 · comprobar
enormous amount of content I spend my 90% of my life trying to get the biggest companies in the world away from making one video for a million bucks and then spending ten million of it trying to pound into your heads watch this by show of hands how many people here now predominantly watch Netflix or Hulu or DB are outside of live sports raise your hands look at this like the biggest brands in the world are spending billions on TV commercials not a human in here watches a television commercial if if a commercial is lucky enough to getting in front of you the first thing you do when you know…
How to Take Full Advantage of the Internet in 2020 | AIME Fuse Keynote 2019 · 2019 · comprobar
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
Ver las 6 citas de esta idea¿Y esto está hecho en tu producto?
Saber qué hay que hacer es la mitad. La otra es averiguar qué de esto ya está en tu código, qué está escrito pero apagado y qué falta. Marketero lo audita desde tu propio agente —Claude Code o Codex— sin que el repositorio salga de tu máquina.
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