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Publicitar los dolores específicos del cliente funciona mejor que promocionar productos o promesas genéricas

Describir con exactitud y autenticidad los problemas cotidianos, viscerales o tabúes que experimenta la audiencia capta mejor la atención y genera una autoidentificación inmediata que supera la ceguera publicitaria. Mientras algunas fuentes destacan esta estrategia para eludir restricciones de políticas en plataformas de anuncios al omitir productos regulados y enfocarse solo en el problema, otras la aplican para crear ganchos más efectivos en redes sociales y conectar en categorías poco habladas.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 8 intervenciones distintas de Alex Hormozi, DTC Podcast, Oski de Haciendola y Perpetual Traffic. Son 8 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

folks um the trick is to speak to the pain Point without speaking to the solution because it's not the pain restricted it's the solution you do that with content and so you have really high value content uh speak to the paino using content go out into you're just running either like a Max clicks or Max view Campaign which are the cheapest campaigns you can possibly who clicks on that content is going to be unqualified right because why would experiencing this paino once they've landed on the page then you use all the things that will let you like ad roll will let you remarket anything they do…

How to Market For Products Google & Facebook Won't Sell · 2023 · comprobar

Sí, siempre si podía ocupar alguna palabra picante mejor aún porque más va a llamar la atención, ¿cacháis? Por ejemplo, pero el otro día subí un video que mostraba uno de mis nuevos sets y decía eh, partí la el video diciendo eh, se sabe que es de calidad viendo el estado de la entrepierna después de no sé cuánto rato, una huevada así, ¿cacháis? Esto es como lo que todos piensan y lo que todos han visto, pero nadie ha vociferado. Como hablaste de un dolor o una cuestión que a todos les pasa, que es se rompe el pantalón en la mitad. Entonces puta, por ejemplo, en ese video tiene ese enganche…

Cómo Tener Tu Propia Marca de Ropa Con 150K Seguidores - Matías Ramírez de Absolutely Wrong - E53 · 2025 · comprobar

pain so for example if I said lose weight fast that might have worked in the 1900s but people quickly learn that they can't believe things that people say and so the more specific you are about the pain and the benefit the more likely they are to believe you if I say hey stop feeling your thighs chafing when you're out in the sun that's a very specific pain right and so someone would be like oh I I experienced that but it would pass their guard rails and their Banner blindness around ads and copy and marketing because it's very specific to their pain you want them to be like I can't believe…

"I'm Broke, What Business Do I Start?" · 2024 · comprobar

how to market for uh penalized products or services so if there's something Google and Facebook don't want you advertising for and there's there's a but if there's something Google doesn't want you to market for Facebook doesn't want you to market for uh the trick and folks the trick is to speak to the pain Point without speaking to the solution because it's not the pain that's being uh what would you say restricted it's the solution specifically it's being restricted and you do that with content and so you have really high value content speak to the pain Point using

The #1 Biggest Mistake You Are Making When Running Meta Ads Part 1 | Perpetual Traffic EP 526 · 2023 · comprobar

main thing that I called out was that what's the pain point? Like I don't really see like what your customer is actually complaining about. It's not anywhere in the ads. Like the whole, you showcasing the founder with some of the products, that's nice. But assuming that these none of the creatives that they have currently are really diving into those like super like painpoint type like I noticed is that well, you're not talking to your customers the way that you're talking to them on your organic social. So, like how can we start to take that and put that in the forefront

Beauty & Wellness Creative Domination: The 3-Step Formula · 2025 · comprobar

we've actually used I can't get my funnel to scale to cold traffic close that one of our customers said and we now use it in our ads and it's the exact problem that we're trying to solve like example of a call out ad or a call out those those Topline call outs that identify your avatar without saying who the Avatar is you can certainly say hey attention business hey dog owners is obvious anybody could write that line but it like a deeper level is talk about like what is the conversation that's going on in their head about their what a call out ad really is all about fine but talk about their…

Mastering the 3 Key Pillars for Digital Marketing Success in 2024 | Perpetual Traffic EP 566 · 2024 · comprobar

yeah totally and it's one thing that often most people like won't talk about ingrown hairs like razor burn no one really talks about it and that was in the early days kind of what we were what we were after and what we were how much have you leveraged sort of pain points because you know when i think of the even just saying razor burn or ingrown hairs or all of these things they're so evocative and there's something people have experienced there's things that people don't necessarily like to talk about my mind goes to like facebook or or native ads where you would show something like close up…

Ep 133: How This DTC Brand Grew 1000% in One Year with David Gaylord, CEO of Bushbalm · 2021 · comprobar

Lo que dijo cada uno, y en qué minuto

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