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Romper el molde corporativo en LinkedIn genera mayor alcance e impacto

LinkedIn ha dejado de ser una simple red de empleo para convertirse en una plataforma de contenido donde publicar material humano, divertido o no convencional destaca precisamente porque la mayoría mantiene un tono predecible. Aunque las fuentes coinciden en que la plataforma premia la autenticidad y los formatos de contenido frente al contacto directo invasivo, algunas sugieren combinar un ochenta por ciento de contenido de negocios con un veinte por ciento disruptivo, mientras que otras plantean que el alcance ya beneficia incluso a temas no profesionales o de interés general.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 3 intervenciones distintas de GaryVee. Son 3 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

flip side I actually think a lot of times the white space is being a little bit bubbly or funny or light-hearted on LinkedIn I think breaking the normal patterns also works so my interview we're all thinking right now do that 80% of the time right my business stuff on LinkedIn you know did it but I do think 20% of the content to throw it off it also works because you're breaking up patterns

The ROI of Every Social Media Platform | Fireside Chat with Tyra Banks at Stanford Graduate School · 2018 · comprobar

Lincoln's super interesting because LinkedIn was a utility for you know the jobs and thing and it's absolutely evolved into a Content platform LinkedIn is an incredibly thoughtful place for a lot of you it's a place to do white papers and thoughtful it's an incredibly interesting b2b place but it's about producing content it's about blogging and making videos and posting on LinkedIn not spamming people and messaging them till they get a contract

The ROI of Every Social Media Platform | Fireside Chat with Tyra Banks at Stanford Graduate School · 2018 · comprobar

I'm happy to talk to you about the fact that LinkedIn at this moment is acting the most similar to anything that I've seen that looks like Facebook looked in 2011, that it is no longer just business content, that if you do makeup, or if you want to do fitness content, or wine content, that LinkedIn is now acting in a way, right this second, in a way that will reward you in your execution around whatever you're talking about,

Business Strategies You Need to Start Doing the Last 127 Days of 2019 | Melbourne 2019 Keynote · 2019 · comprobar

Do you think there's going to be a play Whereas I think now with cuz there's a maybe Instagram or something like that or even maybe the video content on LinkedIn, but something different. Like people in my space, you don't scroll on LinkedIn and see a funny video or cool video about our product doing Yes, you do. Yes, you do. Nobody's doing it and every time somebody does it, it works. Exactly and that's kind of People are humans. Yeah. People are people. Just cuz they're in LinkedIn, like it's because they're not being fed it. Guys, I'm one of the fastest growing accounts on LinkedIn in the…

Business Advice You Can’t Afford to NOT Follow (4Ds) · 2018 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

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