La cuota de impresiones y los datos competitivos guían los ajustes en Google Ads

Yes. Impression share itself is not a metric to optimize for, but impression share is probably my favorite underrated metric because it really helps you figure out where to problem solve in your campaign. If you're losing a lot of search impression share due to budget, obvious, you can increase your budget. If you're losing a lot of impression share due to rank, then you know you need to look at your bidding and quality score, and that'll lead you down a path of finding ways to increase your impressions, get more clicks without having to increase your costs. So, I do think impression share…

ALL of your Google Ads questions answered! [Inside Google Ads Episode 53] · 2025 · comprobar

approach approach Google reps reached out is to ask for a competitor analysis report ask for some general just Market Insight information and that way the reason why I found that beneficials it really lets you know this so the rep that I'm talking through too are they prepared to actually give me some extra insight and reports or are they just looking to tick some boxes and give recommendations and if they're not prepared to do that I generally just say more Insider information here it's very little work for a googler to do that there are internal tools already built out so all they need to…

Are Google reps helpful? · 2024 · comprobar

different goals I want to add a column here to see what the CPA Target is for the campaign that is on target CPA and then I'm going to want to add search impression share the competitive metrics to see how our bid strategy is affecting okay where was I Target CPA is a hundred dollars actual CPA is 112. so we are not meeting our smart bidding Target and not surprisingly the result is our search impression shares less than 10 percent we are missing out due to both Rank and budget which is not so good for our search campaign our brand search campaign is limited by budget great smart bidding…

Google Ads Account Audit LIVE: Silver B2C Software · 2023 · comprobar

approach Google reps reached out is to ask for a competitor analysis report, ask for some general just market insight information. And that way, the reason why I found that beneficial is it really lets you know that so the rep that I'm talking through to, are they prepared to actually give me some extra insight and reports or are they just looking to tick some boxes and give recommendations? And if they're not prepared to do that, I information here. It's very little work for a Googler to do that. There are internal tools already built out. So, all they need to do is like tap a button for the…

Are Google reps helpful? [Inside Google Ads Episode 48] · 2024 · comprobar

Well, I chose an outdoor kitchen company during the time of our peak season, March, June, So these two time periods are my busy season versus my non-busy season. Well, what happens to the busy season of users? The user pool goes from small to much larger. My ad spend went from small to kind of bigger. If your search impression share is now based on a simply just eligibility. So if you have a this is who I'm going after and this is who I could go after. OK, this means that you have a 10 percent search IS. Now, let's just say that this all of a sudden starts to grow really, really big right…

Why Your Organic Traffic Isn’t “Organic” (Brand Lift Breakdown + Feeder 2.0) · 2026 · comprobar

So, when it comes to like always on branded search activity, what I tend to do is look at impression and click share and then I look at it versus like new customer OS, like new customers, Shopify, whatever ecom platform you're using, and basically just incrementally test. So, make some tweaks. Say you're on like 80% impression share and 85% click share through a branding campaign. Okay, let's try and lower it. What impact does that have on new customer numbers, what impact does it have on your CAC? Does it get healthier? Does it get weaker? Um based off of that, obviously, you know, fine-tune…

PPC Live Online ft. Ayisha Yousef, Paul Salame, Jérémy Courty · 2025 · comprobar

To reach that speed, understanding the efficiency of your marketing efforts is a huge advantage. Let's say you're checking a product's performance and notice it's gone up. This may seem like an area of value where you'd want to invest more marketing spend. But, you also might wonder, is this product's performance really improving? Or was it an overall shift in the market? Our new competitive visibility report brings insights beyond your own performance, so you can drill down into external factors like your competitor landscape, and see how your share of voice compares to your competitors…

Google Marketing Livestream Keynote · 2021 · comprobar

that's really helpful is under auction insights you can see the overlap rate so how often for the same query you both for local services that if the impression share of your competitor is less than 10% and usually these guys are going to be less than 10% yeah it's not intentional like you don't need to go to war with this with this business but for anyone that's above say 20% um that's where it starts being a little bit more intentional and so for those folks you can start to actually weave into your creative hey get the

Google Ads & Competitor Bidding [interview with Navah Hopkins] · 2025 · comprobar

oh and they're really gaining a lot of shares so like our impression share on brand is hold on let me add that column here so I can tell you um competitive metrics search impression share so our impression share on brand is 42 which means 42 of the time that we're eligible to show an ad we do show an ad but then if we look at competitors there are competitors who are showing ads on our brand name 55 of the time so other people are showing up in our brand more than we are and I'm actually going to screenshot this and put this into the audit because they really need to see this that's like a…

Google Ads Account Audit LIVE: Silver B2C Software · 2023 · comprobar

okay and then third report is auction insights so uh this one is useful because it reveals who you're are competing against and whether you should adjust bids um usually many advertisers just like to outbe their competitors by simpling simply raising bids and by doing that they just waste their budget um which is completely unnecessary so we want to see if maybe there are some competitors with lower quality ads that outrank you that's your opportunity to get uh better ads um to improve your landing page and then to you know compete in a smarter way and also if you are losing impression share…

PPC Zone Feb 2025: Overcoming Challenges in PPC · 2025 · comprobar