Las campañas de Performance Max requieren suficiente volumen de datos y control estratégico para no desviar sus resultados

data studies and one of them was about performance Maxs and what we analyzed was if you sort of limit performance Maxs by adding search themes or you're adding audiences does that make results possible to a business result like a conversion rate CPA roas we also looked was the more that you put limitations on the AI and you restrict bmax by giving it an audience the results actually got and we have to at some level allow the AI to go and explore and do what it does but I think for us to proactively limit it from experimenting with things that often in the data that we see actually leads to…

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If you're running a small PMAX campaign, spending $100 a day and brand is 10, 15 percent of it, I'll probably just leave it there because you don't have a lot of conversion data and the system needs all the data it can get. But as you scale and you're spending in the thousands a day, you'll see that it'll start eating up all your budget. It will be all the sales that are coming are from there, maybe 40, 50, 60 percent. But at that stage, all it's doing is recycling a lot of traffic that would have converted anyway. And in those cases, we will pretty much break it out.

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side and see all of the ads with a bunch of data. The fact that PMAX does not give you that much control is one of the main reasons why we can't just always run a PMAX campaign and just set and forget it. What will most likely happen if we decide to do that is a lot of the budget will go to what's called branded search. So if I write in the UDI, you can see that there's Google ads for the UDI up here. A large amount of this traffic would already be searching for our brand from things like Facebook or word of mouth referral. This makes this the easiest traffic for Google to actually convert…

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like it just hits these weird plateaus and these weird struggles where it's almost like sometimes we've learned in certain accounts where if we just kind of reset it somehow and that might be like just kind of changing up the way it's organized or even like switching from the Raz Target back to Max conversions or things like that sometimes it kind of seems to reset a little bit so I don't know yeah we've we've experienced that as well so I I have found that sometimes we will just remove the target rows goals or or Target CPA goals um just to give it a reset having said that though what we're

Optimising your Google Shopping Feed & GMC Next · 2024 · comprobar

And the intelligence of machine learning is directly dependent on the consistency and volume of data you give it. When you flood your account with dozens of campaigns, hundreds of ad sets, and thousands of creatives, you're doing the exact opposite of that. Every ad set is just another thing competing against everything else. The machine is trying to learn what to do based on a ton of choices that have almost no data. And you're turning ads off all the time. When it's trying to sequence your ads, if half of the ads it was learning from yesterday are gone today, it has no confidence on what to…

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Pax requires at least 30 conversions in a 30-day period in order to really have a chance for success. And the odds of you having those 30 conversions in a 30-day period, if you have a really small budget when you're first getting started, is just really low. You could

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with no big like multiple PAXs that are all crossing. They get caught in this band of rows between 200 to 400%. And they can't scale. The pro the problem that happens when you create multiple PMAX campaigns is that they all work in silos. They don't talk to each other. brand then you're just splitting up all the data and it really doesn't speak together. They they don't talk together. and 100 in another. Once you get down to like that 100 conversions per month level, the performance drops off. It doesn't know what to do, and you're much better having one campaign or two or three. So, yeah…

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pmax is going to learn off of that yeah and that's why you shouldn't start with the pmax because pmax doesn't have any good like foundation to sit on first thing we wanted to do is just build a history of quality conversions for at least three months build that foundation first and then when make it easier for a new campaign like a pmax to understand what it should start with and what it should bid for because you have built up that audience and that data mass that it can use

Get More Quality Leads with Google Ads Search & PMAX · 2026 · comprobar

But the truth is if you're just starting out with your brand, any type of structure, complicated structure might be overkill as the budgets that you're actually spending will be really small. So if we separate to too many campaigns, the learnings for Google will be limited and it won't be optimal. So if you're just starting out, this is the way that I recommend. Launch the PMAX campaign like we did at the start. If you do have multiple product categories like UDIs and sleep teas, just launch them as different asset groups within the existing PMAX campaign. Then launch a second search campaign…

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campañas es que funcionan normalmente con mayores inversiones y cuando hay un mayor volumen de conversiones Así que si tú Vas empezando tienes por ejemplo eemplo menos de $500 mensuales para invertir en Google ads este tipo de campañas tal vez no es lo más conveniente o no tal vez sino seguramente no es lo que más te convenga para ti Tal vez te convenga más campañas de búsqueda o campañas de shopping punto pero en términos generales si tú tienes poca inversión y un volumen de conversiones bajo es decir menos de 30 conversiones al mes no podrías según mi punto de de vista Perdón sacarle tanto…

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feed although before you exclude low Performance Products from the feed I'm a big fan of like res segmenting those and like pushing those like push the like the crappy products into their own pmax campaign shove the Raz Target way way up keep a low budget on there so you almost don't care yeah and just see if like Google can do something with it um I like doing that rather than excluding so

Optimising your Google Shopping Feed & GMC Next · 2024 · comprobar

think it's really important to just pick the one campaign type if you are operating with a small Google I budget options because that will spread your budget too thinly across different campaigns and that's going to make it possible results Google needs data to be able to optimize our campaign and be recommend you stick with one campaign with a small budget where I'd put that is in search search is the most obvious performance Max but I wouldn't recommend you use performance max if you're operating with a small budget for it relies on data even more than the other campaign types so we…

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And so performance max sucks at new customer acquisition specifically. performance max or if your employees are running performance max, your ROAS probably looks great. Um, because your ROAS looks great, but what you don't realize is Google selling your own traffic back to you, leaning heavy into remarketing, having a brand heavy into competitor traffic, poachable traffic, bottom of the funnel traffic, um, interest-based traffic, fine. But those aren't necessarily new customers. And if your goal is new customer acquisition, um, then performance max is, it's actually not And we're like, well…

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Because what can happen if you set that target CPA to low? So let's just say, for example, you're setting it at $20 and your account is currently getting a cost per conversion of $50 or $60. What's going to happen is that there's just not enough traffic. You don't have enough data there for Google to be able to find those conversions at that rate. Or on the opposite end of the spectrum, if you're using target ROAS, if you set your target too high, so let's just say you set a target ROAS at $600 and you're only getting an account history of a target ROAS at $250 or $300, Google is not going to…

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what we have found is that the ad accounts with more data more conversions they produce better results when you use performance max and that makes sense right because google's got so much to test if there's more conversions in your ad account google's got a better indication of who to advertise to when to advertise all those various data points and that can help you get better more data you might want to re-test or want to test again in six months 12 months when you've got more data in your ad account that seems to be a really

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como 40 45%. Por lo tanto, definitivamente hay más clientes recurrentes en la sección de feeds en lugar de solo para el alimento. Entonces, Pmax, sí. Va a tener mejores filas. ¿Es real? algo que se puede escalar? No. Eso es lo que qué? ¿Por qué se escala un PMAX? El 40% de cada dólar que inviertes no se destina a nuevos clientes y, de hecho, frena el Reservando algunos para cuando regresen. ¿Por qué? Rorowaz tiene muy buen aspecto. Me las arreglo para incapacidad de Performance Max para mantener el enfoque de prospección en frío es la causa de su fracaso en la

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Conversion data is always number one. So if I'm getting enough consistency with my conversions and I am seeing multiple products convert as well, it's not just like one champion product, that we are getting consistent and reliable data coming through, then let's start introducing PMAX. I'm waiting for one month of, say, 30 plus purchases for a smaller account. But I do know that if I don't have enough consistency, then there's no point looking at PMAX at all until I have that conversion data.

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of the ways we like to segment pmax is like buy historical performance if we have it so we might have our top products that we kind of bring into their own campaign and then you know way we're really making sure and then we just give that gas we lower the RO as Target we give it more budget you know

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Ideally, you're wanting at least 30 conversions a month before you're switching over to Performance Max. But if it's not happening and we're just below that mark, we will try Performance Max.

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las campañas de Máximo rendimiento funcionan mejor con inversiones mayores o más altas si tú tienes una inversión menor a $500 al mes para tu cuenta creo que va a ser más difícil que le saques el máximo provecho a este tipo de campañas y también se requiere que haya datos de conversión entre más conversiones tengas obviamente medidas correctamente vas a obtener mejores

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again, we can accidentally in the process of creating performance max campaigns optimize them to generate all conversions, right? every single type of conversion that we have on our account. a really great job, but actually what we might find is a lot of add to carts or a lot of newsletter subscriptions or a lot optimizing toward conversions that we make sure that we're only including the ones that we really want, right? And uh Google Ads campaign has three performance max campaigns. So, if you generate different campaigns for different conversions to make sure that money in are generating…

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Once you've got more than say 100 purchases, ideally as many as possible, but 100 is about the point we start to think about it. A performance max campaign as an addition can work really and in order for that to work because it uses so much of Google's automatic targeting setup automatic bidding systems automatic placement options like all the things that Google has to work out for those campaigns to work. The more conversion data you have within your ad account, the better. Therefore,

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but if I, if ever I come across an e-commerce account, which is heavily swayed towards performance max, I find that it gets caught in a band of ROAS. And for some brands that band of ROAS could be 200 to 300, to 400, to 500. And it doesn't matter how much they spend, they can't break through that ROAS band. And I've seen an extreme case of staying in a ROAS band between 250, 250 to 350% and scaling up to $750,000 a month. And they can't break free of that ROAS. The problem with that is with its existing auction data and what it has, the signal data that it has, it's going to live within a…

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that. My concern with PMX have always been that I don't believe in the overall mantra that you can give search, shopping, display and video the same row as target. It's proven today across the world. Performance Max does not deliver anything on display and video. No, it top of video. I think the highest was it was about seven or eight% spend on on

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years ago it is it is still fantastic for specific use cases but if you fill it up with junk metat trffic you can't scale it yeah mean because it'll just retarget on brand really retarget junk traffic and only show up for brand and then it learns off of that so it's so whole bunch of traffic that performance Max and Advantage Plus are going to remarket that we don't want like exactly

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