El presupuesto de marketing debe buscar la atención real e infravalorada en vez de alcance potencial inflado

The only way you can get somebody to do something is make them aware of something. So, whether you're telling people to go under your shelter cuz a tornado is coming, or you want them to buy a bandana or a root beer, it's the same game. The only game that matters is attention. It's the only currency that matters. Because without it, you can't say your thing. So, to me, it's underpriced and overpriced attention. Everything's available. If you have unlimited money, do everything. Because if a billboard's worth $800, but you paid 10,000 for it, well, you're still going to get some people to see…

Surprise! Your TV Is Dead | Keynote With Young Creatives in Cannes, France 2018 · 2018 · comprobar

make a point that I think all of you are of this into a nice bow you have to think of yourself as a media company not as an advertiser yeah if you actually I'm actually CNN or The Wall Street Journal or ESPN or or vogue not I want to be an advertiser in vogue it changes the way you think about things I only think about bringing value to the audience not extracting value from the audience advertising extracted value the content was giving value that was the exchange of media we as humans and businesses need to use these distribution platforms to be the content not the advertiser and that's…

The ROI of Every Social Media Platform | Fireside Chat with Tyra Banks at Stanford Graduate School · 2018 · comprobar

It's about today. It's about day trading attention. And to me, that's when you need to understand the day trading of attention. What's underpriced and overpriced attention? If you're in America and you want to sell product to an under 30-year-old kid, a pair of sneakers, Snapchat should have 50% of your money regardless of how good of a deal Snapchat stock is because that's the end consumer's attention. Your attention is no different than real estate people look at new places, new beachfront properties, emerging cities, trends within cities that make you think the property is underpriced. All…

Amazon was Google's Biggest Advertiser | Oslo Business Forum Keynote | DailyVee 352 · 2017 · comprobar

activity I built it because I made every penny of my advertising work like a $100 bill and how I did that in 1996 was I hours are spent on the fact that I believe most people deploy creative into a gap of attention that is overpriced so my career was built on buying attention at a very low cost e-commerce email marketing and Google AdWords in 97 2000 was grossly underpriced by the creative and but back back then I understood that all those platforms attention was underpriced it's the way that I know

Wieden+Kennedy Gary Vaynerchuk Keynote | London 2016 · 2016 · comprobar

So, as we head into the Q&A, what I really want to focus on is attention. You know, like attention is the asset. It's the asset. I mean, if you just where people's attention is and where is it overpriced and where is it underpriced, you will make a lot of If your competitors are sending buying mail while you're doing Google AdWords and Facebook, you will make a lot of

Business Talk in Sydney Gary Vaynerchuk | 2016 · 2016 · comprobar

What if you stopped renting attention by taking your working money and putting it on billboards and newspapers and TV ads and direct mail all of shit that is declining in front of your faces in attention and opportunity and what if you took those dollars in hiring people to manage your social networks to listen to customers to engage with them and to create an actual relationship

PCBC Keynote: Gary Vaynerchuk | 2012 · 2015 · comprobar

And so, the thing that I've been doing is very simply not being romantic about where the attention is. I would have loved for it to have stayed on Twitter forever. I moved first, I moved best, I was one of the 20 most followed people on it and had the world frozen in 2011 and stayed still and that played out, I would have been in a very nice spot. I didn't want to put in the hours from one to four in the morning figuring out SocialCam and Vine which then gave me the strategies and the abilities to be good at Snapchat and Instagram video. However, the punchline of everything I believe in and…

Archangel Summit Gary Vaynerchuk Keynote | Fall 2016 · 2016 · comprobar

this room too so I'm interested in putting pressure on that conversation because you will benefit because it's underpriced attention how much you will pay to target people within a 5-mile radius of your shop or people that are interested in your product is underpriced i just don't know what else to say if it costs you three dollars to get in front of them it should be 11 and you're paying 11 somewhere else that it's worth 2 that's all now the tough

People Are the Variable of Success | Q&A in Long Island New York 2018 · 2018 · comprobar

part that's tricky I'm right on the framework of where the attention is the problem is is if you go home and spend $5,000 on Facebook ads the creative is the variable of your success the picture the video the words you write in that post are the difference between zero sales and a thousand sales zero dollars in donations and a million dollars in donations my vulnerability my kryptonite to my thesis is the creative I have your

76 Minutes on How to Get Your End Consumer to Pay Attention | DailyVee 373 · 2017 · comprobar

Day Trading Attention, talks about overpriced and underpriced marketing behavior and that's, I think I learned it in wine. The amount of people overspending on wine and the amount of deals in wine is pretty extreme. Day trading attention is the core asset in the world is attention. For governments, for parents, for businesses, for media companies, it's attention. And the history of the world, attention platform distribution evolves. and so I was very affected by day trading attention which I define as right this second as we sit here there is overpriced and underpriced ways to get attention.

The Biggest Opportunity On Social Media Today l Money Rehab · 2024 · comprobar

more and more this way. Remember when I told you about supply and demand? TV was really good and commercials cost a lot because a lot of us watched it and we it. All that they wanted to do was get that at bat and then the creative the two games in play. That game is now shattered because we are now living through massive fragmentation of our attention. Our attention is going into get attention, they are now getting fragmented dramatically. You're not seeing as much of that and it's converting less and less because there's here's the game. Here's the secret that It's all supply and demand and…

Social Mix Keynote: Gary Vaynerchuk | 2012 · 2015 · comprobar

shifting see we have a very broken business culture in America right now it's all about scale how many followers do you have how many Impressions did it get how many people in your email list wrong game wrong game the right game is how many care and how many convert right and so the when people think about Topline numbers they're not thinking about the bottom line execution and so what's wrong on social right now is a lot of people are putting out stuff and they care about the overall reach and how many people and that's important you have to have an at bat but if you're not understanding the…

Gary Vaynerchuk Keynote with Life On Fire · 2016 · comprobar

year that you live in right my thesis is that most of you especially in the b2b space are wasting an ungodly amount of time and money and energy on places where people are not paying attention because of history and tradition and that's how you've always done it and that your underspending where the retention actually is and that's where the arbitrage is that's the opportunity that is where I and people that trade the way I do make their wealth build their businesses but I had to change it

76 Minutes on How to Get Your End Consumer to Pay Attention | DailyVee 373 · 2017 · comprobar

organizations's ability to spend money to try to communicate on things that are dead or at best wildly overpriced watching every one of these Brands put up Billboards out here on these beautiful streets and knowing that for a penny on the dollar they can do four times the impact on Instagram makes me smile I find it

My Advice from Rich People & for Rich People | GaryVee · 2019 · comprobar

We think that there's an extreme underinvestment in creative, organic, and an overinvestment in media that is wasted on creative that could have been better.

7 Entrepreneurs Get Business and Marketing Advice | GaryVee Business Meetings · 2024 · comprobar

I'm trying to get you why you're spending on places with deteriorating returns on the investment and not investing in where we're all clearly going. So all we really care about is attention. Yet, the attention of the people these products to are shifting on you well, we have to be there because it's about branding. It's tried and true. You're comfortable with it. This is a massive mistake and this is why people go out of business.

PCBC Keynote: Gary Vaynerchuk | 2012 · 2015 · comprobar

The only way you can get somebody to do something is make them aware of something. So, whether you're telling people to go under your shelter cuz a tornado is coming, or you want them to buy a bandana or a root beer, it's the same game. The only game that matters is attention. It's the only currency that matters. Because without it, you can't say your thing. to me, it's underpriced and overpriced attention. Everything's available. If you have unlimited money, do everything. Because if a billboard's worth $800, but you paid 10,000 for it, well, you're still going to get some people to see it…

Surprise! Your TV Is Dead | Keynote With Young Creatives in Cannes, France 2018 · 2018 · comprobar

problem is the industry is based on potential reach, not actual reach. I understand how many GRPs and how many homes could be watching Empire or this playoff game. I'm asking you how many people actually consume the commercial. I know how many times a video shows up in your stream. I'm asking you how many times has somebody watched it? Here's what I know. We penalize things like Facebook and Google where we can actually measure it and we're rewarding platforms that we can't. We've accepted reports from 100 years ago that are rigged, but they're not real.

Surprise! Your TV Is Dead | Keynote With Young Creatives in Cannes, France 2018 · 2018 · comprobar

phone and so here's one thing this room which is before you tell me how great your business is and what you can consumer what your thing is and why it's so great you need the most important commodity in the world attention you need somebody's attention before you can tell them how good your thing is and what we're doing now more than ever is wasting real big money as a collective Industries on places where people are not paying attention to as much and that is the rub that is the opportunity we are not spending our marketing and storytelling prowess where people are actually living in 2015 and

Gary Vaynerchuk Vistage Keynote | 2015 · 2016 · comprobar

and then there's a game of best there's not only is it underpriced but then are you good at the creative so is it harder to quote unquote go viral on TikTok today than it was four years ago when I was yelling about it on every platform

The Biggest Opportunity On Social Media Today l Money Rehab · 2024 · comprobar

side. And so the question becomes, with the resources I have, how can I maximize the number of the right people who find out about my stuff? And so this is something that I live by.

How I Gained 7.8 Million Followers In 40 Months (6 Key Lessons) · 2024 · comprobar

underpriced attention that the masses are paying attention to and if you underpriced attention because you won't be able to afford to tell your story and overpriced attention for too long if you're selling something people aren't I think attention is the number-one asset if you want to build a business and I look for where it's under price and overpriced and when I speak to it I

THE MOST PRODUCTIVE WAY TO SPEND YOUR TIME | ELEVATE 2017 IN COPENHAGEN, DENMARK | DAILYVEE 350 · 2017 · comprobar

what I call day trade attention which is very simply no matter what you do in this room you've got to communicate your value right no matter what you do in thing attention has a price everything still works the problem is most things are overpriced for example in America and

What's Next Conference Gary Vaynerchuk Keynote | Belgium 2017 · 2017 · comprobar

why are you using the like the agency low margins and Because I'm not building an agency. Because I'm building this for internal IP, and then I'm going to going to happen. When the world melts, AT&T and BMW and Evian and Tesco are all going to hire VaynerMedia. Because what's going to happen is the their marketing budget's going to go from 100 million to twelve. And they're going to need that twelve to work really hard. And we're established as knowing how to do that. And the only reason people don't go with us now is because money's easy and they don't have to do the right work. So they can…

Business Advice You Can’t Afford to NOT Follow (4Ds) · 2018 · comprobar

How are you measuring a radio spot? Do you know how print is measured? It's measured on circulation and a multiple of. When you buy When you make a print ad for Vogue, you were paying for eight times the amount of Vogues that are printed that that page 98 is going to be seen by eight times the amount of magazines because the theory was magazines travel and that when you left Vogue on the bus, the next person picked it up and also saw page 99. Eight of them. Meanwhile, in real life, four of the billion people that possibly read that thing ever get to page 99 and actually look at that picture…

Surprise! Your TV Is Dead | Keynote With Young Creatives in Cannes, France 2018 · 2018 · comprobar

and I also think we talk too much about potential reach versus actualized reach yeah why I love Super Bowl that 130 which I actually on the record believe is under under measured actually has reach versus the Grammys or the Oscars or a lot of social a lot of digital email Billboards those are all potential reach metrics that we're spending against so I would just

Marketing Lessons From Super Bowl LVIII · 2024 · comprobar