The Oodie superó los $400M en ventas mediante un modelo puramente directo al consumidor

client in the apparel space and faed a similar issue we grew them significantly they doing $1,000 a month to $100,000 a month in sales in six months explosive growth this was amazing but then they hit operational challenges we had great new customer acquisition costs or well you know CAC just in general was was great and people would Reby however when the operations changed they ended up providing finding a new supplier and that new supplier ended up damaging product and the damaged products got into the new customers hands and their brand reputation tainted so we too had to shut all ads down…

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On Friday, we cracked a million dollars. So that's probably the biggest day of our year so far. The reason for that is we launched Click Frenzy Sale. We also launched a $1 giveaway lead magnet, which is basically you can go in the draw to win a $1 black Udi. We also went kind of viral on a couple of UK bargain deals, like bargain deal sites. But in terms of sales, we did, yeah, $1 million on the Friday, $800,000 on the Saturday, and then $850,000 on the Sunday. So pretty solid results for e-commerce.

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We've got $250,000, a quarter of a million dollars we spent over two months. And we've made almost a million dollars in sales through this ad.

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yeah I think yeah hiring my um CEO you know we were sold out two years in a row probably lost 40 to 80 million dollars Revenue like during our Christmas period where Audi is supposed to thrive in the northern hemisphere so yeah she came in and she was uh she had merchandise planning background which was really a a weak spot for me so she'd build all of our inventory models and and those kind of things and this is accurate three months ago where you said that is this Belinda Barlow yeah she's been in charge yeah about

Ep 272: The Oodie - Davie Fogarty: Lessons from a fast $400M · 2023 · comprobar

yeah I think the the mass Market appeal you know people say Niche down but product um so it's Mass Market appeal it's logistically very easy because there's one size fits all it has a visual um a visual element where you can kind of put it over your knees it solves a um kind of a fun problem as well people I think one of the main things that a lot of people don't think about with these kind of products is the the viral

Ep 272: The Oodie - Davie Fogarty: Lessons from a fast $400M · 2023 · comprobar

The Udi over the weekend while I was at the weddings did $750,000 each day. Yesterday, we had an uplift. We are at $800,000 yesterday. So that's better than the $700. The day before was like $700,000. The new offer is slightly working.

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So how many friends and family, how many people are getting recommended by friends and family versus Facebook? Like Udia at one point was like 65, 70% of that.

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In terms of sales, over the past kind of four days since our last update, we did 4.2 million. We've actually pulled back on certain things just because we're going to run out of stock. And now we're projecting $38 million for the month, which is just considering we're worried of even making 20 million, the whole team has just made that happen.

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between, yeah, branding and direct response. I personally lean more probably on the side of the direct response, uh, being like a new startup. I didn't have much capital to get started. So I really needed to focus on revenue and scaling the brands. Um, but I probably regret that a little bit. I think I underappreciated how important branding was once the UDI community was built. Our brand got really built through, uh, a really strong level of customer service, um, and a really fun creative culture like patterns and, just a really soft product. So we really, you know, let the product do the…

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getting downright cozy with Davey Fogarty from the hoodie the wearable blanket brand that reported earnings of over 400 million dollars earlier this audience you just sort of stated a little bit about the revenue 400 million since launching the brand what can you

Ep 272: The Oodie - Davie Fogarty: Lessons from a fast $400M · 2023 · comprobar

blanket brand that reported earnings of know we were sold out two years in a row probably lost 40 to 80 million dollars Revenue like during our Christmas period licensing generally um a license couldn't cost you know five to twelve percent depending on what it

Ep 272: The Oodie - Davie Fogarty: Lessons from a fast $400M · 2023 · comprobar