Las campañas publicitarias deben medirse y optimizarse por ventas y costos reales, no por métricas de plataforma

However, having said that, we still want to import the data for the actual sale from those phone orders. But any CRM can be imported. The data from that CRM can be imported back into the platforms. But that information is very helpful for the platform to be able to optimize and find more people like those people. You want buyers. You don't want people that just click and fill out forms and never buy. You want the algorithm to target within the audience that it's targeting with your creative and your ads using creative diversification. You want the algorithm to know which people are the ones…

They Were Spending $115K a Month Without Knowing What Worked · 2026 · comprobar

you fix your tracking and in this particular case we used uh offline conversions which is a way to get in this case from their CRM imported back into into Google and in this case also into meta in order to optimize for the event that they really want what are definitely is the foundation so since we're using um offline conversions we were trying to the aim was to start optimizing our ads for either phone calls or leads but then ultimately to optimize all of the ads through this offline conversion event for what's known as a signed case so if you're ultimately want to optimize your ads for…

The Marketing Strategy that Grew a Personal Injury Law Firm by $178,494,704 | PT EP 542 · 2023 · comprobar

fifth person to be in the ad account. We're like, I got some bad news for you. Your CPA and your new customers are actually triple what you think they are. They're like, what? Yeah. turn off a fair amount of your current traffic. Because even with exclusions for people who have bought, people who have visited your site, leads, they're not going to exclude all those previous customers. There's just the match rate just isn't good enough for folks to be able to. here's the new customer count and here's the repeat. They're almost identical. Uh, and then here's the new customer, uh, versus the…

Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers | PT EP 581 · 2024 · comprobar

then we started using offline that uploading purchase conversions and upload the purchases back into Google so you can optimize two purchases two good customers not just leads and I'll tell game and what I learned was that babies the landing page was so easy to convert and what what I was teaching Google is that I wanted them I want I told Google did I changed the conversion action to actually purchasers our conversions scale that campaign and profitably because now we were optimizing to the Nothing Stops spam better than a optimizing to purchases that's great

Why Traditional Marketing is Dead and What's Taking Its Place with Dmitri Smirnov | EP 533 · 2023 · comprobar

worrying about like the size of your list the size of your list doesn't matter No SI you it's it's a misnomer it's like it's a it's a vanity metric it's not an MPI it's not a business metric that actually moves your business upon uh how much they buy from you like how many times they've bought from you what's the average value of that you know the sub segmentation like this is counterintuitive which is the reason why low cost of leads is total [ __ ] it's like it doesn't matter what the cost of the lead is you know what matters is the cost to acquire a customer yeah

How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads) | Perpetual Traffic EP 622 · 2024 · comprobar

that's to think in terms of CAC payback as opposed to just your cost per conversion. CAC being cost to acquire a customer. So, how long does it take for you to recoup the money you have invested to acquire a customer in the first place and optimize around that as opposed to just a cost per conversion number because that factors in how much those customers are worth to you, which

How To CRUSH Google Ads with a Small Budget in 2026 · 2025 · comprobar

my CPA drop. I just need this thing to scale without increasing my end cap. So if it's, if the targeted audience is clicking less, but watching more and still buying, there is only one rule that that thing has to follow is those new customers better continually go And so that's where we look at things as a media buyer differently. And sometimes an $800 CPA can have a $50 cost per required first time customer. If I scale it up, does 800 stay 800? Well, it may go to 800 to 900. My cost per required first time customer might be $50, maybe goes up to 55, but it's repeatable and it's controllable…

The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 1) · 2025 · comprobar

round yeah exactly so so your customer acquisition cost actually consists of at least two parts the first you pay to that platform and the second there's additional expense to get that customer across the Finish Line on your store from your own margin right and uh an

5 Irresistible Shopify Features You NEVER Knew About…But Must | Perpetual Traffic EP 653 · 2024 · comprobar

the manual importation I know everybody wants to build things that scale SC and are automated and that they don't have to worry about the problem with that is is especially with the increase in spam bot solicitor and click Farm traffic automatically importing conversions can hurt campaigns as much as help them because you have so many false positives so what I really like about offline conversion tracking like you're doing here manual impation is a person actually had to look over this lead and say Yes I want more of these and that ends up being way cleaner data so I know actually really…

The Marketing Strategy that Grew a Personal Injury Law Firm by $178,494,704 | PT EP 542 · 2023 · comprobar

But the funny thing is that that number that you get from the higher CPA, that's a number that's always been there. You just haven't seen it before because it's, you're now measuring the real conversions and that's, that's why it goes up. But on the flip side, the cat goes down. So the customer acquisition costs that goes down. So in this, for this client in particular, it went down 22% because now we're focusing on, you know, higher quality leads. We are improving the close rates because the, you know, we get better leads through, we fill the calendar with better appointments because it's…

Offline Conversions for Google Ads · 2025 · comprobar

Eh, hay mucho esfuerzo, mucha pega. Mi costo por conversión no es solamente lo que me arroja la plataforma, es la suma de todas las cosas que yo hago.

Estrategia, Palancas y cómo ver tu Dashboard Ecommerce - María Jesús Bascuñán - E29 · 2025 · comprobar

is really important. Like $50 cost per lead might be really expensive to some businesses, but it's not. It's actually really cheap if each lead is worth $500 to your business, right? Based on your conversion rates and how much money you make. So, a lot of small advertisers look at a campaign, they look at results, and think that's too expensive. are worth this to you, this is like an 8x return on ad spend. And they're like, where you can invest a dollar and get eight out, that seems pretty good to me. But they're just seeing like the initial cost per lead or or sometimes even cost

How To CRUSH Google Ads with a Small Budget in 2026 · 2025 · comprobar