Las pruebas verificables y la autoridad externa generan más confianza que las promesas

there is you want to create the most compelling proof as possible which is the type of proof would that would be the least likely to be faked so on this extreme you'd have a faceless Anonymous 10-year outdated text based testimonial on this extreme I would have someone walk up on stage who looks just like you owns a CrossFit uh business coaching business and says Alex help me go from 3 million to 30 million you'd be like [ __ ] and I'd be like cool so you'd be like that's a really good approximation really hard to Juke right here live in front of me not recorded in person specific to me and…

Learn Paid Ads in 30 Minutes! · 2024 · comprobar

And the next thing that they latch onto is authority. They have partnered with people from the Mayo Clinic, NASA scientists. Borrow that authority because we can't just go out there with just known celebrities We need to bring some depth to our claims. Then in addition to that, they actually show lab reports of their products in comparison to the other people that they're selling against. Because what you must have is proof louder than the claims that you're making. You need to show people the unquestionable, undeniable proof. And what better way to do this than show lab reports? What are…

How To Grow Your Business 8x Faster Than The Competition · 2026 · comprobar

Introducing there is somebody other than her that is going to be the specialist in tequila. They run you through how in this space, they don't rest on that. They don't go, "That is enough to build a really big business." You come in here and they have won 47 taste testing awards because that's the first question. Is this stuff going to taste any good or is it just influencer trash? And so they've answered that by having these 47 tasting awards across 14 spirit competitions. And there's all the awards

How Celebrity Brands Brainwash You To Buy · 2025 · comprobar

Si es que están recién partiendo, apalancense de la prueba social otra persona, ¿ya? Eh, de Forbes, de distintos estudios que hayan de No sé, las empresas que empiezan a ocupar marketing que es como si vendo servicios de dentista, es como estoy aplicando estas nuevas tapaduras que tienen tecnología de Harvard, ¿vamos? O el según Forbes el último o el top 20% de las clínicas odontológicas ocupan marketing digital, ¿cacháis? Eso te da prueba social.

Cómo Escalar Tu Agencia a Los $89K al Mes Sin Quemarte - Tomás Parraguez - E54 · 2025 · comprobar

Mira, aquí hay esto es superimportante, que es como la autoridad que se da a Ogilvy en ese sentido. Y esto es prueba social puro y dura. A los que no dicen, ¿cómo hago prueba social sin poner los logos de la empresa con que he trabajado o sin hacer esto? Hagan este tipo de cosas. ¿Cuáles son sus logros? Una métrica que la gente pueda entender. Más allá de que trabajé con tal persona, que trabajé con 10 años de experiencia. ¿Y qué significa eso? Cómo lo mido, la otra persona puede visualizar eso.

Cómo Aumentar Las Ventas de tu Ecommerce con Copywriting - Diego Acosta - E28 · 2025 · comprobar

Porque tienes que explicarle a la gente lo bueno de tu producto, lo bueno marca, si no con cómo los vais a convencer. Si igual hay que gastar plata para cambiar ese producto. No lo vais a hacer así no más, tenéis que convencerlo. Entonces, ¿cómo yo convenzo al cliente? Tenéis que construir autoridad. Historia de mi marca, fundadores, el propósito, los hitos que hayan logrado, propuesta de valor, misión si es que hay. Y quizás algo asociado a los despachos un poco más tangible, despacho en el mismo día si compráis antes de las 2, no sé, precio, pack, suscripciones. ¿Cómo yo doy autoridad a mi…

Estrategia, Palancas y cómo ver tu Dashboard Ecommerce - María Jesús Bascuñán - E29 · 2025 · comprobar

And these guys came in almost overnight and built an insane amount of trust They didn't earn trust. They bought it. They partnered with David Beckham. They gave him 4% equity to use his trust and his likeness. They work with NASA scientists. They literally pulled out absolutely all stops to hijack and buy that trust to basically shortcut what would typically take years to build We're going to basically give a piece of the pie up, bring that trust in and buy it and accelerate the sales.

How To Grow Your Business 8x Faster Than The Competition · 2026 · comprobar

Lever number eight is appeal to authority. Not only are they using David Beckham, which is one of the most famous athletes in the world, but they're not just attacking it from that angle because they know that people are jaded. They're like, what does David Beckham really know about health? So what they've also done is they've partnered with the Mayo Clinic and NASA experts to give them that further credibility of like, what are these people that get sent up into space that have very limited access to nutrients? What is it that they're doing, right? What is this Mayo Clinic doing? So they are…

How To Grow Your Business 8x Faster Than The Competition · 2026 · comprobar

except he has no crazy offer he just has 1,000 testimonials. Who is going to get the most customers? This guy.

13 Years of No BS Business Advice in 79 Mins · 2024 · comprobar