Aumentar el ticket promedio supera la optimización basada únicamente en minimizar el CPA

is the post-purchase upsell. So you've already put your credit card details and you've made your purchase, do you want to buy a pair of socks for just $5? And they've just increased the average order value. So that is working really well.

Why Most Business Owners FAIL at Paid Search [w Lauren Oakes] · 2025 · comprobar

like in Facebook where it's a machine environment where the machine is learning how to do a job if you focus all of that effort on doing one job really well it's going to get better and out what was the best offer for the what we did was we took a look at it and said this is the product I can afford to get a lot of sales on a day so the CPA was low enough for us to get a decent volume because every transaction is a new data point that makes you better and this is a product where more likely than most other products when somebody buys this they're going to buy again and not only that we have a…

Building a $1 Million Brand in 12 Months with Facebook Ads · 2024 · comprobar

the next bit what we want to do is basically make a custom column in our dashboard called gross profit per transaction and this is going to tell us the gap between our average order value and a cost per purchase now why does this matter well because not all money is cly equal and not all money costs the same and this is what really cost cap spend on let's say they make a sale for 35 well you made $15 gross profit per transaction on that sale now what if there was another rad that cost 40 or 45 to make the sale but it never cost but what if the aov on that was say $75 because those people…

3 Steps to Meta Ad Scaling Success · 2025 · comprobar

I want to know that at the ad level by day. The thing is, when we get down to the ad level, I want to know, well, if I can get, if I can manufacture 150, 160 AOV because people are buying that three month, what ads are doing that versus the other? You might have one ad where 90% of the sales are getting the one month on a sub and another ad where people are getting a three month with no sub. So the Todd advantage AOV is 216. The founder rant AOV is 72. My point to this is those ads attract completely different customers. The Todd advantage, that might be 216 because they're taking the…

29 Minutes of Blowing Up a Meta Ads Account (Post-Andromeda) · 2025 · comprobar

What we want to do is basically make a custom column in our dashboard called gross profit per transaction. And this is going to tell us the gap between our average order value and our cost per purchase. Now, why does this matter? sale for 35. Well, you made $15 gross profit per transaction on that sale. what if there was another ad that cost 40 or 45 to make the sale, but it never But what if the AOV on that was, say, $75? Because those people overwhelmingly took What that means is you are making 15 bucks, the 50 minus 35, instead of making $30, the 70 minus 40 or 75 minus 45. At $10 more per…

3 Steps to Meta Ad Scaling Success · 2025 · comprobar

You want the algorithm to target within the audience that it's targeting with your creative and your ads using creative diversification. And both really good examples of true creative diversification, where we're using founders ads, explaining the difference between their brand and why they started their brand. The story behind why they started it, what their mission is, all of that. Those are sort of founders story videos, as well as lifestyle, like this could be your life. Those are very good top of funnel awareness style ads or creative that engage people, get them interested in the brand…

They Were Spending $115K a Month Without Knowing What Worked · 2026 · comprobar

talk about today is that you can fix an unprofitable ad account without changing your ads. Not by optimizing, not by lowering CPMs, but by changing one thing. What happens after somebody says yes. problem. Most brands try to scale by doing one of two things. They discount harder or they spend more and pray that your business like a simple equation. profit equals AOV minus CPA time volume, GPT times number of sales. You can only scale by pulling one of those three levers. increase the AOV, get more revenue per transaction. Those are the only three options you've got. Now, most brands obsess…

How to Scale Facebook Ads in 2026 · 2026 · comprobar

meta ads is I want you to start to look at your actual gross profit per understand that this that that two ads going to the same landing page are going to have different average order values and that's going to happen for three and Fries the point is that people don't always necessarily buy what it is that you got to understand if you were to add average order value is a custom column in your Facebook ad dashboard your ads values now what really matters is the gap between aov and CPA of course too but the gap between aov and CPA okay honey here you go what we also call gross profit per…

3 Steps to Meta Ad Scaling Success · 2025 · comprobar

noticed was if I took out I have a catalog that does not feature hero product, right? And so I have a business but uh they have a hero product that's like a money clip situation around like 80 bucks. Taking that out and just letting the machine have all of the higherend items, right? all the higher value leather goods, the stuff that's over 100 bucks, over 200 bucks. And then the AOVs on that, it was a great way to push higher AOV products in a way that think of the ven diagram of the delivery between our hero product and this effort, the overlap got smaller and smaller. So, it was really…

Advanced Media Buying Techniques to Skyrocket Your Growth with @SonicGrowth · 2025 · comprobar

dijiste es que mires tus números, entiendas tus métricas, entiendas que para que pagues más para adquirir un cliente, tal vez deberías tener un NAOV más alto cuando la gente entra por primera vez, más ganancias, paquetes, todas las cosas. Hemos hablado de esto muchas veces, ventas cruzadas, ventas adicionales, todo este

The #1 Lesson Marketers Can Steal From Cadillac's $450M Wager on F1 · 2025 · comprobar

buying better customers where your aov is higher where your bundles are better it's not about CPA it's about the margin between your aov and your Blended CPA and getting the highest volume of that better margin and if you could start making more money per customer universe if you can 2x your Runway over the next three weeks because you're increasing your aov and you're able to just ramp up your spend that 2x compounds each

10x Your Black Friday Sales with Facebook Ads · 2024 · comprobar

enhance new average order value. Once here. So, we what we did is we did conversion optimized landing pages that had all of the products. Like you've got a video that is talking about a look and a bunch of products. Let's say a handful of products, a basket of products, like five products in in most cases, maybe the Shopify platform and then create landing pages that have all the products individually on there. Now, one of the Um there's a lot of variables here and it depends on the individual person. So you can't necessarily put it all a personal preference. So you do have to click on each…

How We Increased New Customers 73% & Sales 57% in Q1 2025! | Perpetual Traffic EP 687 · 2025 · comprobar

that they do really, really well. They sell a look. They sell the after state. And it's a basket of products, but the you're buying the look itself. higher average order value, you're selling transformation. You know, it's sort of thinking from the how much can you pay to acquire a customer if you're going from $50 in your average order value to 200 cuz you're buying a basket products, all of a sudden that ad becomes that much more effective. How products, but it's like how do you affect the economics of your business in a positive way even more so by bundling and and combining

Beauty & Wellness Brands: How to Crush Your Creative with Lauren Schwartz | Perpetual Traffic EP 688 · 2025 · comprobar

to do lead but not just with leads but actually with conversion campaigns and how to customize your conversion events to find in this case enhanced leads but you could also do it for upsells and when people take different products after the primary offers you can understand why people are taking the higher aov instead of just trying to push down your CPA because remember last

I Tried Facebook Ads for 30 Days and Doubled My Profits · 2025 · comprobar

until you see the Facebook ad CPA rise your ca starts going up and as your C starts going up you shift from cash flow to profit volume so that as the CPA Rises you're overcoming that issue by selling a higher aov product where your margin may be more or less but your GPT is improving the amount of money you make per transaction gets better even if the Raz is worse and you're making the majority of your money from those buyers that you bought earlier on in that cash flow device they're coming back and buying again and again from you you set up your

How to Make a Profit and Scale Facebook Ads · 2025 · comprobar

Ese no, esos son packs de regalo. Eh, que eso está en la página web, que al final es producto que generalmente la gente se lleva junto. Entonces para más que nada para aumentar el para aumentar el ticket promedio. Entonces bundles los tienes ahí como anuncio igual.

El Ecommerce De Cuero Que Todos Deberían Estudiar - Pablo y Vicente de Trauko - E76 · 2026 · comprobar

Profit we actually began to sell some items that had a higher aov or margin let's say we actually began to optimize our creative around the some conversion event of upsell takers and began to do creative optimization not around CPA but around aob what if we got 10% higher

300% Growth in 3 Months: The Math that Makes Money · 2024 · comprobar

How long is that cashflow cycle? And can you build other offers to improve that AOV? Like, could you have a maternity pack? That's like a nine month subscription where you sell that thing for the price of six and now your cost, your AOV is in the hundreds. Sure. Yeah. I'll tell you nickel and diamond at the ad level doing all of this small spending at a bunch of places is going to do a lot less for you than figuring out how to get your AOV of your first transaction to be greater than the LTV of your average customer. And then it's what is the simplest

33 Minutes of Blowing Up a Meta Ads Account (Post-Andromeda) · 2025 · comprobar

So you can't neglect what is happening with the ad itself. It's just like, you can't look at only the sales performance because Meta is not looking at only the sales performance. The point is, is this is actually pulling in a lot of awareness and leading to a lowering of an overall NCAC. I mean, creative diversification. Creative diversification. But the point is, is like the overall how this is working in aggregate with all of the other creatives in this creative diversification strategy, it's working. And those are the types of things that you really want to look at and not just pure CPA…

We Tested Meta Ads with $50M: Here’s Everything You Need to Know · 2026 · comprobar