Dominar la publicidad y la IA exige entender el sistema y guiarlo con contexto real en vez de delegar a ciegas

different intent going on here so first thing I'll say here is we need to have multiple ad groups um around those Services the key services and usually the way to figure that out is to look at your website so this is the client's website uh ah well then this is also feedback for their website because the website has everything just on one page we don't have different landing pages to send people it looks like here these aren't different landing pages they're all on the same landing page clients partner with so I can see their services are brand strategy brand identity web development and then…

Google Ads Audit LIVE: M81 Creative (Branding Agency) · 2024 · comprobar

>> I actually it's my Gemini sweatshirt I'm wearing right now. So, I use Gemini deep research and it just rather than trying to spit an answer out to you right away, it'll go and check like 30 to 50 puts a research plan together. You can adjust the research plan, then it goes out and checks all these different sources and comes back with an answer for you. And so, I use it selfishly in my business. I'll be like, I'm a small business owner and I need help with my Google ads. H, who should I hire? And I love seeing not just the final answer of who it comes back with, but looking at all the…

What is the role of automation vs. control in Google Ads? [Inside Google Ads Episode 96] · 2025 · comprobar

>> Oo, strategic automation versus blind delegation. I guess something I do notice with some newer Google Ads practitioners who've grown up in the world where like it's AI first, you know what I mean? They're never touching exact match. They're never touching manual bidding. They're all in on the automation. And I love that. I'm not saying that's a bad thing, but then the challenge is like not knowing what that actually means under the hood, you know? So, broad match keywords, like yeah, broad match keywords can absolutely be the right choice, but if you look at your search terms report and…

What is the role of automation vs. control in Google Ads? [Inside Google Ads Episode 96] · 2025 · comprobar

Y por último, aquí, eh, usar IA Pero si puedes, si tienes comercio electrónico puedes exportar todas tus tu plataforma de IA favorita, Chat, CPT, empezar a identificar los puntos débiles. Puedes empiezas a tener ideas sobre "Vale, ahora puedo abordar esto en el texto del anuncio, tal vez pueda

PPC Zone April 2026: Ecommerce Expansion | Sponsored by Usercentrics & Optmyzr & Two Trees PPC · 2026 · comprobar

second is about Google search Partners they're saying they got a lot of unwanted traffic should they keep that turned off so first we'll check if it is actually turned off because just because a business owner says something is the case in a Google ads account it doesn't mean that's always the case um and then we'll see what to do about that and then Partners okay so they haven't turned off search Partners u in their email they said they turned off search Partners well is that the right thing to do I can see here that's not actually true they are still advertising on search Partners now this…

Google Ads Audit LIVE: M81 Creative (Branding Agency) · 2024 · comprobar

process okay and again I like to tailor this to who I'm talking to so I know this is a business owner they are not a Google ads expert they don't want to be a Google ads expert so I'm going to keep it there if I were doing this for like freelancer or agency or like an in-house Google ad specialist I might then go into more detail about like other Search terms and match types and whatever but here not oh that's a good point that I want no three in exact

Google Ads Audit LIVE: M81 Creative (Branding Agency) · 2024 · comprobar

que hagas una investigación sobre mi negocio le pongo el enlace lo entiendes todo y después le pido que me saque perfiles cach y con estos perfiles después nosotros trabajamos porque le digo como anda y Saca los intereses los hábitos de comportamiento los miedos los

La Ecommerce Manager Más Buscada de Chile - Vale Ahumada - E26 · 2025 · comprobar

way I'm using AI. And then something else that I just started testing with my inside Google Ads course members is I created a Gillbot using Notebook LM. Have you played with Notebook LM at all? Or I guess you're way beyond that in your AI skills. >> Well, yeah, I have played with it a long time ago. >> Uh, yeah. So, I gave Notebook LM for now just like all my podcast transcripts, all my search engine land articles, all my stuff. And I'm letting my members beta test it. and about 25 of them are and they're saying like the feedback it's saying exactly what Jill would say cuz it's only trained…

What is the role of automation vs. control in Google Ads? [Inside Google Ads Episode 96] · 2025 · comprobar

big conversation here? It's really changed from controlling to guiding. And I know I'm not the first person to say that, but it's definitely a perspective I've been espousing a lot lately. You know, those of us who've been doing Google ads since it was called Adwords and even before, we are very used to the era of control. These are the exact keywords I want and these are the exact bids I want and then step three, profit. Uh, and that's just not the way it works anymore because consumer behavior has changed, because the SERs have changed, because AI has changed. So now getting in the weeds…

What is the role of automation vs. control in Google Ads? [Inside Google Ads Episode 96] · 2025 · comprobar

And they're not wrong uh in saying that because we know one keyword like somebody typing for you know u digital marketing course would be interested in buying the digital marketing course. Probably not. But somebody just searching for digital marketing probably would be interested in buying a course because Google has 99 other signals to suggest otherwise. Like the fact that yesterday they were searching for digital marketing courses, right? and then maybe today they're just searching digital marketing. Like that's sort of the promise of broad match keywords that I think most people don't…

Let's Dive Inside Google Ads with Jyll Saskin Gales · 2025 · comprobar

should people not miss this? Yeah, this book is really for people who use Google Ads and who want to understand the way Google Ads works and why it works that way. And that means it's not for everyone. You know, I meet some people someone who wants to understand, well, why would I use this or that? You know, why would I choose this audience versus that audience? Why has it been structured that way? Why does Google do things that way? This book really dives into that. So, it explains every single audience targeting solution in Google Ads, how they work or don't work with different campaign…

Let's Dive Inside Google Ads with Jyll Saskin Gales · 2025 · comprobar