Aprovechar las caídas estacionales de CPM tras Navidad permite captar clientes a menor coste

Q5. Q5 is the week after Christmas. And is the single most profitable period of time in your ad account all year long. And you could easily double the revenue you make in the month of December in as little as five days. Q5 is basically the week or two weeks after Christmas. Number one, CPMs are the lowest during this time of year that they will be at any time of the year. We have the most inventory with the least competition and the lowest demand on that inventory. What this means is we have more inventory, places to put our ads than we do at any other time in the year. So supply through the…

It's Basically FREE MONEY! · 2024 · comprobar

with you but uh Q5 specifically I look at it as December 25th to December 31st it's the for Facebook side highest inventory available lowest auction costs frame so in terms of planning Q5 specifically I recommend starting in use this what I call Golden week to get up to 30% of all of the next year's can get in front of them for pennies on the dollar um your competition is off on to December 31st because January 1 all the gyms are on and your your ads get your competitors have even started it's what we have seen historically is like 30% of all customers you'll have in 2024

13 Explosive Must-Do Marketing Tips for 2024 with Lauren Petrullo | Perpetual Traffic EP 555 · 2024 · comprobar

you have to sprint into the final end of the year? Because a lot of folks will neglect Q5, which is Christmas Day to New Year's Eve. Some people will argue that it extends as soon as like that last day to ship. But that's exclusively for e-commerce. For me, Q5 is Christmas Day to New Year's Eve. It's the cheapest time you're going to buy ads on social media ever when there's the most amount of time that people are on their devices, especially, especially for Gen Alpha and younger Gen Zers. They're home from college. They're not distracted. They are ready and they have regrets from whatever…

STOP: Analyze These 3 Crucial Buyers Post-BFCM to Maximize Q4 Profit · 2025 · comprobar

So, what matters really is that there's less inventory for your ads. What that means is there's less impressions to go around than there were. So, CPMs are going up. Now, to be fair, Q5 is some of the lowest prices we're going to have in the year. Now, something that happens after Q5, and remember Q5 is basically Boxing Day until about the second week of January, roughly around the 10th. Every big major corporation in the world doesn't spend. Annual budgets don't start in full on the first day. In fact, most budgets don't even really get underway for a week or so, which means the middle of…

Academy News #6 | Q1 Reality Check 📉 VIP Loom Audits 🎥 Roast My Ad Account 🔥 Lead Gen Course · 2026 · comprobar

strategy. Okay. You need to capitalize on opportunities before and after key spending days. We need to spend more time to accumulate learning. So consider starting your campaigns earlier. I would this so that you are a week ahead of the game. If you are not launching your Mother's Day campaign by this time next week, you are missing an opportunity to The point is, as an advertiser, understand that around April 17th is when everybody else is going to get in game. If you get in the game before that, you're going to make sales before CPM spike. You're going to have less competition for a lower…

Facebook Marketing SECRETS for Mother's Day and Father's Day 2025! · 2025 · comprobar

They don't want to have to do more stuff, and to be fair, they probably get a vast majority of the value beforehand because they've been leading up to the Christmas season and the Black Friday season and everything else. They made their money and then went home. Which ultimately means that the big box retailers, again, the folks who will drop a million a day on catalog ads, they're not playing the game right now. So the amount of competition from people you should actually be worried about is drying up. None of that matters when you have a thousand brands spending a million a day. If…

It's Basically FREE MONEY! · 2024 · comprobar

January is probably the lowest CPMs you're going to see all year. especially the week after Christmas. Q5, you should be spending two to three emails a day. people that, if they make it all the way through Q5 and decide to not buy from you, they will likely never buy from you. The incrementality of email revenue is basically like five days.

It's Basically FREE MONEY! · 2024 · comprobar

economics of digital marketing you have to remember that q1 cpms are astronom are the lowest of the year you also know that buying behavior is most aspirational for ourselves and generally speaking those fol folks that is the cheapest time to acquire new customers come Q2 cycle so if in q1 I'm selling things where that person's going to get a smaller pack and they're likely to come back smaller offer and they're going to come back sooner in Q4 that is also

Is Your Big Blue Machine Holding You Back From SUCCESS? · 2025 · comprobar

Friday is amazing. Okay? You can't compare January results to December, November. Second, the rush of Q5 ends around the 10th to the 15th of January and we generally see a pretty hard drop this happens every single year that there's a massive drop off where buying falls off a cliff. Cuz how many things Plus, the third thing, ad agencies are When the year starts and a new fiscal year begins, ad agencies aren't working. why this is really important is because demand has skyrocketed. spiking your CPMs and taking the impressions of the people who are most likely to be interested in what you have

How to Scale Profits with Meta Ads 📱 · 2026 · comprobar

if you are looking at cutting back on marketing, look first at being efficient with your marketing first. And that I really do think that there is an opportunity moment. And I love that Warren Buffett quote you just said, because more people are being fearful. And I'm like, there's a huge, huge decrease of CPMs right now. And like, we're finally seeing like cost per acquisitions in different verticals start to taper back down because it's just been increasingly growing. Like I think last

How CMOs & Marketers Can Profit From Trump’s Disastrous Tariffs | Perpetual Traffic EP 686 · 2025 · comprobar

So the huge win that you had over October, November, December is struggling now. Holy shit, just the rug got pulled. It's not that the rug got pulled. It's that you took the best time of the year and considered that to be the baseline. All of this is, is just simply a regression to the mean.

Academy News #6 | Q1 Reality Check 📉 VIP Loom Audits 🎥 Roast My Ad Account 🔥 Lead Gen Course · 2026 · comprobar

of businesses are doing this right now is that they're planning for 2025 and they're trying to figure out, okay, is my internal team that I'm doing, I'm using right now in all areas of my business, is it performing up to expectations? Do I need to make some changes? If I have an agency, for example, are they doing what they need to do in order to get me to my goals, whatever my goals is in 2025? And right now is a really good time to do that because we find that this is a bit of a, e-com side, depending on what your shipping is and everything else. And then there's that sort of lull in…

The #1 Thing You’re NOT Doing Right Now to Crush It in 2025…And How to Fix It | PT EP 651 · 2024 · comprobar

So like it's cost of attention goes up, but like we are seeing the cost of attention go down. And the day after Christmas will be like the best four or five weeks of the cost of attention. It'll be the lowest price we'll see all year. So I would definitely just lean into it and begin to scaling stuff up.

Automation to Scale: Facebook Ads Made EASY!!! · 2024 · comprobar

yeah yeah for sure I think from a high level point of view Q4 is not a time when you should be experimenting or doing things for appreciate some gigs um most people know if you have any experience advertising this time of year things get more expensive to run so because cpms are growing up more people are putting money and did you know all platforms no matter where you're advertising um there's just more risk of losing money if you don't have everything dialed in as much as you possibly can so I like to think of offer testing is really important because it makes sure you're not leaving any…

EP 336: Q4 Offer Testing Eleganza Extravaganza | AKNF · 2023 · comprobar

Okay? You can't compare January results to December, November. Second, the rush of Q5 ends around the 10th to the 15th of January and we generally see a pretty [snorts] hard drop around the 12th or single year that there's a massive drop off where buying behavior Plus, the third thing, ad agencies are When the year starts and a new fiscal year begins, ad agencies aren't working. Folks that spend a million a day. demand has skyrocketed. lot worse, also remember that there are now businesses willing to spend more in Spiking your CPMs and taking the impressions of the people

How to Scale Profits with Meta Ads · 2026 · comprobar

cost you we're seeing like five or six times as much in december and november to advertise in these platforms and and january we're hitting uh you know with in q1 than we will in q4 we'll spend more on q2 than we'll spend in q3 right so it's sort of sort of slowly declining in terms of how much we'll spend build up that audience build up that list

Ep 168: How HighKey Raised Their AOV by 40% with Chief Digital Officer Ryan Rouse · 2022 · comprobar

have it goes back to the perceived value in terms of like can I charge more for the books no well my cpms are going up yes your conversion rate also goes up but the balance between CPM and conversion rate in Q4 just doesn't really balance out that well for us and so we're generally softer in Q4 versus a lot of other people that just hit the gas and and go our strongest seasons are the spring and I think it's because you hit like Easter and Mother's Day it was you know big gifting holidays and then we tend to do well um kind of in the tail end of summer back to school and uh still on family…

Ep 254: Puppy Dogs and Ice Cream: Jason Kutasi - Performance Marketing Children’s Books · 2022 · comprobar

time so you kind of got to get less efficient um leading into Q4 probably less efficient than you'd like to be and then maybe even spend a little bit more than you would like to in that period because I mean people are sitting there with their credit cards ready to go and it goes right all the way to Christmas and like New Year's and be like you can you can liquidate your funnel well through that period as well right is for

Ep 410: HexClad's Head of Advertising, Cam Bush Talks Omnichannel Strategy for Nine Figure Scale · 2024 · comprobar