El uso de celebridades en publicidad genera atención pero no garantiza resultados de negocio sin una integración estratégica

I'm scared to use celebrities. I think a lot of people wake up this morning and they're like, oh, did you see the Scarlett Johansson ad or did you see the – you know, it's just – I get scared about that. I thought – there was somebody who sent a tweet out that said a lot of brands are going to be upset this Monday morning on their brand recall, you know, because they pay a lot of money to individuals to play second or third fiddle. One, the brand really was really well represented throughout the ad and did not play third fiddle. I – where I started to where we ended up, kudos to the team on…

Super Bowl Advertiser Roundtable hosted by Gary Vaynerchuk and Jim Stengel · 2026 · comprobar

But then you mentioned brand recall. And so that's really how we're thinking of offsetting the risk of this being the Scarlett Johansson ad, for sure. So we are very intentional about starting with the product and the brand. I go back to saltiness as a platform. And the payoff also has to really resonate in terms of what the brand stands for, And then we are very deliberate about having all the right branding cues all throughout the spot. So, you know, making sure that people actually attribute what we do to RITs.

Super Bowl Advertiser Roundtable hosted by Gary Vaynerchuk and Jim Stengel · 2026 · comprobar

I think the other thing that's important is to have authentic storytellers. So when you talk about celebrity, Gary, and we did use Gronk, it was about that relationship with coach Arians and that player coach relationship and the authenticity of that. I appreciated that you used, and by the way, I'm big on this, lower cost. But I will say that one of the hardest things in television commercials and why I struggle with them outside of this platform is you tend to go vanilla and you're trying to be everything to everyone and you end up being nothing to no one. So relevance is incredibly hard in…

Super Bowl Advertiser Roundtable hosted by Gary Vaynerchuk and Jim Stengel · 2026 · comprobar

talking about the letters of the name of the company is this a branding ad right so does it make associations that our target audience like now they might like Federer but the subject matter they're talking about is just like the name of the company and I think they made this ad all about them rather than making all about the customer and I think that's where they missed so I think they just forgot like rule number one is that like no one cares about you they just care about themselves and so I think they they missed the mark there I would say

I Ranked the Best Superbowl Ads 2026 [TIER LIST] · 2025 · comprobar

what's up marketers today we're going to brands in a tier list and more at their longest running Facebook ads the ad creative that has been running performs the best for them on their drop some knowledge about celebrity this video number one the rise of the interesting and it's something that 2024 but I also think we're going to be a second the use of celebrities is an research shows that people are actually ad if it has a celebrity in it and debating the choice of whether or not to essentially the journey from Discovery conversion rates are just going to go up makes a brand or endorses a…

Analyzing & Ranking Celebrity Facebook Ads · 2024 · comprobar

you don't legendary marketing does not make for a legendary brand in fact Let because they have worldclass marketing and advertising and and they are and say they spent over 1.5 billion dollars in advertising and marketing in just the right and so and yet they don't have any raving fans they have some raving fans they don't have a majority of Raving fans um their brand promise and brand experience and customer client categories um they have legendary advertising and they don't have raving can do there but there's more to the equation and they've thrown part of the they're they're blowing tons…

How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak | Perpetual Traffic EP 610 · 2024 · comprobar

a crash grab I also think that the true that the brand can actually stand on its other factors that contribute to success product pricing can range from $20 to accessible to a mass Market however from 75 to 100 for the cogs to really product launches and drops are can learn something from celebrity ads creative and I'll be pointing out all ahead and get started and the first pattern by Tracy Ellis Ross this is a this brand initially in Sephora and it's hair now something else that I really is what exactly is the nature between of pattern Tracy Ells Ross is actually going to see along the way…

Analyzing & Ranking Celebrity Facebook Ads · 2024 · comprobar

Pero también pasa que te empezáis a hacer un poco más público, ¿cacháis? Y pasa toda esta huevada que la gente tiene expectativas de ti y y la gente tiene expectativas Ah, el Óscar, como huevón y cuando te conocen eres más piola, introspectivo y es como oh. Entonces es incómodo como de repente no sentirte como que tenéis privacidad y que no sentís como que siempre hay alguien observándote. Eh, pero igual te pasa esta huevada de que eres como que creáis un personaje externo y eso lo habla mucho Jim Carrey. Carrey tiene terrible algunas funas medio perversas, pero Jim Carrey habla de esto que…

“El Peor Enemigo del Vendedor es la Vergüenza” - Martín Carrasco de Ghali - E46 · 2025 · comprobar

bich and it was just it was so forced it was so illc conceived and then I forget will say that like the the tie-in because of Ben Affleck and Matt Damon and that like known friendship like provided greater lift for Stellar to but this but unless you have like statistics that say gen Z and genen Alpha aren't watching the Super Bowl then I'm wrong but I don't think most people will know relationship I think like you have to be over a certain age to even know that those commercials those inside jokes that went over younger audiences heads completely so least like most

Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part Two) | Perpetual Traffic EP 672 · 2025 · comprobar

new platform so this idea of twist on it so Twist on it we know for Oreo is a ritual with consumers they twist their Oreo before they eat it so it was a perfect communications platform for us to say okay we really believe in this to distinctiveness it's the biggest mistake any marketer will make right you spend x x Millions getting your ad in the big game but no one remembers it's for your r BR so being distinctive was so important and that's what we so loved

Marketing Lessons From Super Bowl LVIII · 2024 · comprobar

a lot one one interesting thing realized too was um uh Ali kot and uh brand growth group called out the majority of the celebs are actually Gen X plus this year so it's actually an older generation of celebs too which is interesting probably because we all live in a very different media world so there's very few that all of America get you know that there becomes a risk over time of borrowed equity and how do you make that precious there time about you

Marketing Lessons From Super Bowl LVIII · 2024 · comprobar

on these bigger activations with you know big celebrities when we try and measure them they don't always work out and there's super sexy and people think that it's you know oh that I bet that crushed for you but much like you know Snoop Dogg and solo stove just because it gets buzzed doesn't mean it sells fireplaces man and that's tough and that's where you have to have that brand conversation too of like was that a net positive for the brand of solo stove maybe probably but was profitable I don't know that they would say so based on the quarterly I don't think so and I

Ep 410: HexClad's Head of Advertising, Cam Bush Talks Omnichannel Strategy for Nine Figure Scale · 2024 · comprobar

on these bigger activations with you know big celebrities when we try and measure them they don't always work out and there's super sexy and people think that it's you know oh that I bet that crushed for you but much like you know Snoop Dogg and solo stove just because it gets buzzed doesn't mean it sells fireplaces man and that's tough and that's where you have to have that brand conversation too of like was that a net positive for the brand of solo stove maybe probably but was profitable I don't know that they would say so based on the quarterly I don't think so and I just have a harder…

Ep 410: HexClad's Head of Advertising, Cam Bush Talks Omnichannel Strategy for Nine Figure Scale · 2024 · comprobar

PR they're probably the Diamonds in the Rough and I think there's a lot of the um I think having a celebrity really helps that right how do you get how do you get free traffic like instead of paying a dollar per session right we're out here spending you know spending marketing dollars paying a dollar per session or whatever the number is to get traffic to your website can you have a celebrity that you know that is passionate about a brand and that they start this brand whatever it is can you help them or can they sort of help Drive their 10 million followers on Instagram or something to a…

Ep 339: How to Build an Apparel Brand in 2023 - Jacob Rokeach, Fractional CMO · 2023 · comprobar