Hacer preguntas profundas sobre el «por qué» revela motivaciones reales y genera conexión
- 9 fuentes la sostienen
- Esfuerzo bajo
- Retorno medio
- Dicho en 2023–2026
Indagar en las emociones, valores e intenciones de fondo en lugar de limitarse a datos o metas superficiales permite descubrir lo que realmente importa y crear confianza inmediata. En el ámbito comercial, ayuda a los prospectos a verbalizar sus problemas y motivos de compra para facilitar el cierre sin activar objeciones racionales. Asimismo, las fuentes señalan que esta técnica se puede aplicar con desconocidos formulando preguntas a modo de invitación, o bien de forma iterativa de cinco a siete veces para definir el propósito central de un negocio.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 9 intervenciones distintas de Alex Hormozi, Oski de Haciendola y Perpetual Traffic. Son 9 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
consistent super communicators, they ask more questions than the average person. They ask like 10 to 20 about that? Or did you see that movie? But some of the questions are what are known within psychology as deep questions. And a deep question is something that asks me about my values or my beliefs or my experiences. And that can sound kind of intimidating, but it's as simple as if you meet someone who's a doctor, instead of saying, oh, what hospital do you work at? You can ask them, oh, what made you decide to go to medical school, right? That second question, that's a super easy question…
How to Become a Supercommunicator (Ask These Questions) · 2026 · comprobar
that's known as a deep question and a deep question is something that asks me about my values or my beliefs or my asking deep questions of asking people about their values and their beliefs and their experiences asking them how they feel about their lives rather than the a lot of our listeners you I mean High ticket closers marketers that have to team especially in the high ticket world when the sales guy jumps on and starts having the Practical conversation and we're talking about a high ticket offer I think that's the worst frame to put the customer in because I'm about to ask you to spend…
3 Step to Becoming a Supercommunicator with Charles Duhigg | Perpetual Traffic EP 609 · 2024 · comprobar
interesting is if if I was to watch your conversations what I would probably see is what we just talked about your friend is probably asking you deep questions they are proving to you that they are listening they are noticing when you feel emotional and they're matching that emotion or practical or social now here's the interesting thing is that consistent super communi there are some people who can do this not just with their best friends they can do this with everyone and the only difference is that they have recognized that your friend has a couple of skills that he's using with you and…
3 Step to Becoming a Supercommunicator with Charles Duhigg | Perpetual Traffic EP 609 · 2024 · comprobar
Is that you make the subject, the prospect feel like it's their idea. He's like, you don't sell them. You make them feel like they sold themselves. But some of the questions are what are known within psychology as deep questions. And a deep question is something that asks me about my values or my beliefs or my experiences. And once you're having that real conversation, that's when people are engaged and they start to sell themselves, right? Then you can ask the deep question, like, tell me what's bugging you about your marketing right now. Like, what's the thing that's driving you crazy? And…
The #1 Communication Book Everyone Needs to Read in 2026 with Charles Duhigg · 2025 · comprobar
problem number one is that they had Discovery is where you're discovering them what they've tried in the past etc gives you all the ammunition that you're close it so the way that they were doing want to make just asking the one question it's surface level but the big you're selling is intention why do they different what can you not do now that matter to you right and so these are all them there right but if you don't know those are very different intentions if I them so if you think about sales is is the questions that are below the
I Doubled A Business in 60 Days to Show It's Not Luck (Part 1) · 2023 · comprobar
because in the passage in the book, you say, shallow questions can become deep very quickly, then where do you go? Yeah, exactly. Whereas if you ask a why question, we say, Oh, Harvard, start pretty shallow and then get deep. And what they discovered was that's actually not true that pretty much you can get deep by the second or third question. So it's weird if I come up to you and I ask, it is that if you'll notice each of those questions was posed as an invitation rather than a mandate. So instead of saying, tell me when you last cried, I'm saying, Oh, what's this like? And you could very I…
How to Become a Supercommunicator (Ask These Questions) · 2026 · comprobar
Entonces, ahora sin entrar en cada una de las preguntas porque se nos podría alargar, pero básicamente lo que quieres en la llamada es entender primero el desafío de la persona. Te preguntaría como Para entender cuál es el mayor desafío que te estás enfrentando en este momento o cuál es el mayor problema que tienes ahora mismo o qué quieres solucionar, ¿no? Y yo quiero entender el problema, pero no solamente el problema, quiero entender por qué el problema es un porque si yo te digo que quiero pa- bajar de peso, cuántas miles de personas quieren bajar peso y no necesariamente hay un problema…
El Mejor Closer de Latinoamérica - Álvaro Menéndez - E30 · 2025 · comprobar
are you doing it it was after the fifth or sixth probably the sixth why do what I do so it took me six or seven whys to get to that because I was like man it's not really about making money there yet but it's just a matter of asking that question why and that's why that vision is what what that why is for your company you ask the question why five wise is the practice of asking why repeatedly whenever a problem is encountered in order to get beyond the obvious symptoms to describe the root mean for finding your purpose that's a great way to start
How to Scale Your Meta Ads Using Google Performance Max | Perpetual Traffic EP 519 · 2023 · comprobar
Es como si hiciéramos crecer los negocios, eh, publicamos anuncios, ¿cómo se llega más lejos? Y solíamos hacer esto con algunos de nuestros y hacía una pizarra blanca. Yo le digo: "Vale, ¿por qué haces lo que Y pasarían como siete años antes de que realmente llegara a entender por qué hacían lo que hacían Por qué haces eso? Bueno, ya Bueno, ¿por qué haces eso? Bueno, queremos bueno, ¿por qué haces eso? Pues bien, cuando bien consigo mismos. Bueno, ¿por qué haces
The #1 Non-AI Task an Agency Owner Can Do to Grow With Andrew Foxwell · 2025 · comprobar
but the big thing that you always want to ask when you're selling is intention why do they want this
How to Sell Better than 99% Of People (4 HOUR ULTIMATE GUIDE) · 2024 · comprobar
If people go back and forth asking these 36 questions, only takes about 45 minutes. They feel very, very close to each other. And there was a theory that you had to start pretty shallow and then get deep. And what they discovered was that's actually not true. That pretty much you can get deep by the second or third question. But if I come up and ask you like, right, right. Oh, why did you decide to become a doctor? That's three questions in. But like, the other nice thing about it is that if you'll notice each of those questions was posed as an invitation rather than a mandate. And like, I…
The #1 Communication Book Everyone Needs to Read in 2026 with Charles Duhigg · 2025 · comprobar
Y el coach ¿qué hace el buen coach? Hace buenas preguntas. Entonces esto me parece brillante porque claro no mucha gente la no te va a decir por sí sola el problema, si no es que tú le llegas directamente con una muy buena pregunta.
Cómo Construir Un Ecommerce de 8 Cifras - Eduardo y Fauadz de MyCocos - E68 · 2025 · comprobar
but it was the former prime minister of Britain that says, like, I went to the party and I met him as Disraeli, Benjamin Disraeli. He said, the difference between him and every other prime minister I've ever met is that when I met the other prime ministers, I felt that they were the most important people in the world. Whereas when I met Disraeli, I felt like I was the most important rallies, I've, I've met him and been in the room and he meets other people. He kind of turns that laser beam on you and it feels special. Yeah. I noticed that about like George Bush too. Apparently And there's…
How to Become a Supercommunicator (Ask These Questions) · 2026 · comprobar
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
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