Configurar la API de conversiones en nivel máximo optimiza los datos publicitarios pero tiene riesgos de atribución

So you've got this thing called Cappy set up, which is basically Shopify's response to the Apple privacy laws. It feeds a lot more data straight through to Shopify from Facebook about the users. You really want to set up maximum.

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Just click enhanced or maximum, Maximum is obviously preferred. This is how Shopify shares data with TikTok. This is referred to as Cappy, which is a partnership between Shopify and the advertising platform.

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Being able to first click. Cause you Cappy import last click on a first click campaign. So first click Cappy import of true first data is now King. So if you're doing like your Shopify imports, like if you have a direct integration with Shopify and you're sending in your Shopify purchases, even though Shopify is actually measuring 44% accuracy based on even Shopify's public data. They say that our attribution miles is only 44% accurate. You're going to Cappy import that. And you're going to be 56% wrong.

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whole thing and the reason how why API that why Cappy Works through the a the through the API is because you are the first party day that you you actually always sort of check was the EMQ score example is the EMQ score was our indication that we were getting a better match rate on specific events with Cappy platform itself yeah well I mean a better EMQ essentially for us is meaning we're getting better data back in our campaigns so those campaigns have more data it's a machine learning platform they are better at optimizing so essentially we can get better results data coming back so…

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Shopify and you're sending in your Shopify purchases, even though Shopify is actually measuring 44% accuracy based on even Shopify's public data, they say that our attribution model is only 44% accurate. You're going to Cappy import that and you're going to be 56% wrong.

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Como estamos usando el nivel máximo en Shopify con la API de conversiones, acá es donde ustedes quieren activarlo todo. Queremos el número de teléfono, fecha nacimiento, todo lo que tengamos acá. Ehm, verdad no vamos a tener la fecha de nacimiento del cliente. No sé lo que es identificador externo, pero mejor que esté no esté. Pero sí vamos a tener el número de teléfono del cliente, sí vamos a tener el nombre y apellido, sí vamos a tener la ciudad y el estado, el sexo si es que lo llegamos a tener, genial, pero y el correo electrónico. Entonces, esto es superimportante que lo activen así como…

Configuración Shopify para iOS 14 y API de Conversiones de Facebook PARTE 1 · 2021 · comprobar

Entonces, si uno solo elige estándar, vamos a usar solo el píxel de Facebook. Si uno elige el mejorado, vamos a usar el píxel de Facebook y un Vayan a máximo. Con máximo van a tener el píxel de Facebook y la API conversiones tratando de agarrar la mayor cantidad de información posible de los usuarios, ¿ya?

Configuración Shopify para iOS 14 y API de Conversiones de Facebook PARTE 1 · 2021 · comprobar