Admitir primero un defecto antes del «pero» hace más creíble tu fortaleza

so what happens is the linguistic power of this is that you have statement but other statement. And the statement that comes after the word but is the part that is the thing you want them to believe. And so you say something that is true and believable and damaging to you so that they can believe that thing that comes after. But "Hey, these markers smell like but they write four times longer than other markers and they don't dry out." You're going to be like, "Wow, I now believe that more than if I just said these markers last four times longer than other markers before they dry out." If I…

14 Years of Marketing Advice in 35 Minutes · 2025 · comprobar

La palabra pero, la palabra sin embargo. Tengo un lenguaje. Y ella dice: "¿Sabes lo que significa la palabra 'pero' para quien la recibe? Toma lo que acabo de decir y guárdalo. Tíralo a la basura, ¿de acuerdo? ¿De acuerdo? No cuenta. Y ahora, bueno, por eso quieres tu debilidad antes de la palabra 'pero', no después. Por eso quieres tus fortalezas después de la palabra 'pero', no para hacer Hay un muro de duda entre nosotros y cosas positivas hasta que nos hayamos establecido como fuentes de información creíbles. Bueno, eso se hace mencionando una debilidad. Pero tiene que ser una debilidad…

The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini | PT EP 623 · 2024 · comprobar

después de mencionar una debilidad es una fortaleza. Y ahora crees en la fortaleza de manera diferente a si no te hubieras establecido como una fuente creíble de información al ser honesto sobre una debilidad que puedes superar. mencionas y luego muestras cómo puedes superarlo, o puedes socavar su relevancia debido a lo que Warren Buffett hace esto al principio de cada una de sus cartas a los accionistas. Menciona algo que salió mal en la primera o segunda página. Y luego dice: "Eso nunca volverá a suceder" Porque hemos descubierto cómo eliminar eso. Y proceso esa información más…

The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini | PT EP 623 · 2024 · comprobar

are true and if you want to get really nasty with it you want to tell the truth that also isn't as exciting upfront so that when you sell your second piece of Truth they will then believe you that much more so I'll give you an example so I remember we had a a location that had bad parking and so we would say stuff like listen we have you know we don't have the biggest parking lot or we're not the biggest gym in the neighborhood you know we don't have more equipment than the guys down the street but you know what when you walk in this store you're going to forget about all of that because…

How To Get Customers So Fast It Feels ILLEGAL · 2024 · comprobar

that a lot of people won't tell the truth about the things that actually could help them so like if you're a small business and you're getting started say so if you um if you don't have a huge amount of capacity because you're small say so not having a lot of capacity increases scarcity it means that there's fewer slots available not having a lot of capacity indicates that there's probably a high level of personalization and Personal Touch being a small business for many people is a pro there aren't as many people are like buy big corporate buy big corporate no people are like Buy Local Buy…

How To Get Customers So Fast It Feels ILLEGAL · 2024 · comprobar