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El éxito con nuevas tecnologías depende del timing de adopción del consumidor y no de la tecnología

Las tecnologías disruptivas suelen estar listas mucho antes de que el público general cambie sus hábitos para usarlas a diario, por lo que el resultado de apostar por ellas depende de acertar cuándo alcanzan masa crítica y no del potencial de la tecnología en sí. Las fuentes estiman que la adopción masiva puede tardar entre cinco y veinte años —facilitada por formatos de menor fricción como lentes de contacto frente a visores aparatosos— y sugieren medir el mercado comprobando si usuarios comunes ya le dedican una o dos horas diarias. Para quienes eligen posicionarse antes de que exista consumo masivo, la recomendación es financiar la espera vendiendo activaciones y servicios a marcas mediante modelos B2B.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 5 intervenciones distintas de GaryVee. Son 5 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

One thing a lot of you know is I talk about consumer VR being further away than a lot of people think. Because two and a half years ago I jumped into VR when I tasted its beginning and I used it and I watched it and now I'm using my experience So I saw it and I'm like wait a minute this is internet 1990. The technology's here but the consumer behavior's not. There's not a person in this audience that knows somebody that spends two hours a day consistently living in VR. and so we're still a further way away and so I taste things and then I make judgment calls

Real Talk Summit Keynote Gary Vaynerchuk | Vancouver 2017 · 2017 · comprobar

I think the bigger and more interesting question for me is how patient are you? We are a long way away for virtual reality at scale at the consumer level. There's not a person in this huge hall or this gorgeous city that spends an hour a day in VR. It's just not there yet. The technology is moving very quickly. And so it's just like internet, right? Microsoft had Microsoft.com in 1991. Yeah. It really didn't matter until 1999. So your biggest thought to make what you're doing practical is either A, you get subsidized by B2B because going to the footy championship in September and a brand…

Business Strategies You Need to Start Doing the Last 127 Days of 2019 | Melbourne 2019 Keynote · 2019 · comprobar

what you're gonna look for is timing where a lot of people are gonna win and way more people are gonna lose is not getting the timing down when blockchain ai hits scale vr for that matter hits scale so they're gonna affect tremendously right i mean you look at pokemon go that was a worldwide phenomenon that changed people's behaviors you'd have to anticipate that that is going to happen in a lot of ip you also have to anticipate technology contact lenses that naturally are activated by ar are going to do much better because it's less friction you don't have to hold up your phone when you walk…

13 Core Business Principles to Start IMMEDIATELY | Auckland Keynote 2019 · 2019 · comprobar

understands that the only Arbitrage to the internet itself is going to be VR so VR is not going to Arbitrage social or how is it going to work together VR arbs out the internet itself VR becomes the next platform where our attention is you is I don't think VR on a consumer level is going to go as fast as a lot of people do and by the time they do I headset I think we'll be into contact mode in a decade when I think it actually hits scale I think VR right now is far more similar to internet 1992 93 we're slow yeah like we're slower than we think like think about how much you buy on Ecom this…

Gary Vaynerchuk Fireside Chat at The Drum | London 2016 · 2017 · comprobar

And I read an article you wrote about how virtual reality is going to be the next big thing in the next maybe five to seven years. You know just like I believe that the internet was going to be the platform that we lived our lives, I definitely believe that something like VR is where we're going to live our lives. I think in that article I talked about five to seven years before we saw the beginning stages and the article was more predicated on it's coming but way too many people think it's coming now. There's a lot of people investing in VR and think in 24 months we're all going to be…

Archangel Summit Gary Vaynerchuk Keynote | Fall 2016 · 2016 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

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