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Cobrar por las auditorías precalifica a los clientes y pone en valor el trabajo

Cobrar por las auditorías y llamadas iniciales funciona como un filtro eficaz para descartar prospectos poco serios y evitar regalar trabajo estratégico, rompiendo con el estándar habitual de la industria. Los precios varían según el alcance y la complejidad de la cuenta —desde tarifas de 100, 900 o 1.900 dólares hasta contratos de 10.000—, y a menudo delimitan entregables cerrados donde llamadas adicionales se facturan aparte. Aunque algunos consideran que una agencia tradicional puede ofrecerlas gratis para captar cuentas grandes, los consultores defienden que cobrar posiciona la auditoría como un servicio independiente de alto valor.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 6 intervenciones distintas de Jyll Saskin Gales | Google Ads Coach. Son 6 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

Do you charge for a Google Ads audit? with Dwayne. Do you charge for an audit? And why? Yes or no? Yeah, we charge for audits. Uh we did a two biggest last year with 10K each, which I asked me five years ago, would I think I could charge someone 10K for an no. Um we have other audits where like a brand comes to us and maybe they spent $50,000 of the last year, we might charge them like $3,000, which is our base. Um you know, the big reason I charge is two things. Uh if everyone's doing for free, nobody values it, right? Like if you're getting it for free, there's no value. Uh and so from my…

PPC Zone April 2025: Full Funnel Paid Ads · 2025 · comprobar

do Discovery calls so I'm the same um I'm very much against free work I'm very much against free you know calls um free audits like which is kind of the industry standard right so that is from what I would say about the free uh audits charging for something is the biggest pre-qualification you can do right but people don't realize that and you built a really complicated form with all this stuff for a free call and they were like oh pre-qualification I said just charge charge and they said oh well what if people I said okay so take it off the retainer right I've seen that's a really good way…

Google Ads & Business Chat with Jyll Saskin Gales and Tomasz Abbott-Wieczorek · 2024 · comprobar

do Discovery calls so I'm the same um I'm very much against free work I'm very what I would say about the free uh audits charging for something is the biggest pre-qualification you can do just charge just charge and they said oh it off the retainer right I've seen for you and secondly if it is a cost it's more of a deposit you pay1 pound or you pay something symbolic just a pre-qualification some amount of money who I saw do this is um it's like 75 $100 for the call but then if you hire them after then it comes off the first dollar for the discovery call right a free audit if you're an agency…

In The Zone! Jyll Saskin Gales & Tomasz Abbott-Wieczorek [PPC Zone Jan 2025] · 2024 · comprobar

real paying client they paid 1900 US dollars for this audit I'm delivering it how long this audit is this audit is this it's not telling me six so this audit is six pages long then I put in both this completes the Platinum account audit service sometimes people are like oh can we hop on a quick call and it's like yes we can but you got to pay that's not included um if you would like to hop on the call to discuss further you can book time with me using this link

Google Ads Account Audit LIVE: Platinum Ecommerce Account, part 2 · 2023 · comprobar

hi to those just joining my name is Jill I'm auditing clients Google ads account right now this client paid 900 US dollars for this account audit and I'm trying to finish it in an hour feel free cool so I mean if you're interested um in working with my Google merchant center expert he charges 400 US dollars per hour right now they pay 900 US Dollars am I trying to finish it within an hour I 45 minutes on the dot this Google ads audit is complete I think it's like a

Google Ads Account Audit LIVE: Silver B2C Software · 2023 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

Ver las 6 citas de esta idea

¿Y esto está hecho en tu producto?

Saber qué hay que hacer es la mitad. La otra es averiguar qué de esto ya está en tu código, qué está escrito pero apagado y qué falta. Marketero lo audita desde tu propio agente —Claude Code o Codex— sin que el repositorio salga de tu máquina.

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