La marca es la confianza acumulada que cambia el comportamiento del cliente y permite cobrar precios prémium

going to sell it, which is a phenomenal breakthrough and like a golden thread as an advertiser to pull. And we also cover

Ep 35: From Mad Men to Modern Media: Which Ad Beliefs Still Hold Up? | TWBERP · 2025 · comprobar

And a brand isn't just like a logo and tone of voice and a guide. It's a story. It's not just creating color guide, voice guide and a story. It's what is the feeling you want someone to take away every time they see or interact with your brand. How can you Disney-fy your own brand is how you're going to be able to compete against being just a product or commoditized. Because if all you're going to do is compete on price or us versus them and not develop any kind of level of brand awareness for what makes you different, all you're going to be doing is just, it's a race to the bottom. You need…

This Simple Shift Made a $4K Product Start Selling · 2026 · comprobar

and so there are three elements to Brand the first is the strength of the influence when people see me or see a logo or see something does it change their behavior and and so if we were to go to the atmology of the word basically where it first began branding was like if I branded a cow right you brand a cow it's got It's got a mark on it the reason for that was because it would change people's behavior if I saw a cow the brand I would treat this cow differently than the cow that had no brand and so Brands change Behavior at scale that's why they're so valuable and so the question is from an…

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Eh, me hiciste recordar ehm con lo de la contabilidad, que videos de Steve Jobs que dicen como una marca es como es como una cuenta de banco y funciona en base a la creencia y que tú vas ahí depositando eh como dinero en creencia, cacháis. Como que vas ahí la gente va depositando. Bueno, al final es como todas las interacciones que vais sumando a la marca son como depósitos de creencia o de valor marca. tipo también, sociólogo que es Pierre Bourdieu que habla del capital social y que tiene ver lo mismo.

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And anyone can build a brand if they know how to keep their promises. And make associations clearly and deliberately over a long period of time with what their customers value. And then strongly disassociate with the things and the people that their customers don't value.

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reputations building a brand is in my opinion the good side of marketing and the brand is simply the associations that people have with your product and if those associations are positive then you build that reputation you build that positive Association and that takes time but if you make the brand your end goal then you will be able to charge higher prices than other people for the exact same thing and people will purchase from you because from a value equation perspective their perceived likelihood of achievement goes up their risk associated with the purchase in terms of what they believe…

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you'll still want to get it. Um, and then that cycle continues to reinforce. And so that is the brand loop. It's like what other, what you say about you, what other people say about you. And then finally, what the customer thinks about you after delivering the product at that point is the final, the final point. So like said differently, if you're going to go see a movie, you see the advertisements of the movie first. And then you're like, huh, that looks interesting. And then a friend of your sees the movie and they're like, you're like, was it good or bad? And they're like, Oh, it was good…

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In a word, Steve Jobs describes brand as trust. I define trust as predictive power based on past experiences. Just as much as you can trust someone to do a bad job, you can trust someone to do a good job. And so the idea here is obviously to build trust that we will deliver on our promises. And so fundamentally, you build that by making promises

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this kind of like uh breakdown of some of the brand um I have a whole keynote on how to reverse engineer and create your own brand and understand the elements that create Association how to strengthen them how to broaden them um how to gain influence reach um and ultimately directionality which are the three elements of brand if you're like I

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