El marketing de influencers y la publicidad requieren modelos de atribución más allá de la conversión directa

metric that matters because these creators these influencers are so jam-packed you're getting so many um so many aspects in in one person like I said you you're getting the Storyteller the photographer or the marketer and within that you have to take a holistic approach in measuring measuring their impact and so yes they can drive sales so you can see okay my influencer program drove a million dollars in sales last year but it also had um 10 engagement which is above the Benchmark for the platform which is amazing that the consumers the their audiences are engaging with this particular story…

Bonus: MagicLinks, Aleks Chojnacka: Influencer Marketing State of the Union (Plus Live Shopping) · 2022 · comprobar

half million, like what stops you from just spending more money on med ads? Uh, trust that we're doing it right. I mean, I just, are you making more money than you put in? Yeah. Well, so you might have one of these guys, which is that we need, we need attribution tracking so that you can know if you're putting a dollar in and getting $5 or $10 or $20 back out. We have no clue. But as soon as we have the attribution tracking, cause fundamentally what you lack right now is an input output equation

Watch This If You Have a Service Business · 2026 · comprobar

Your best strategy on influencers is just brand long tail arbitrage. They won't convert. Mhm. Like even if they're like it will now like, "Hey VaynerNation, like straight up being authentic" Like let me play it out exactly. "Hey VaynerNation, being authentic, you know I never pitch anything, but the fact of the matter is for 13 years. They're paying me 200,000 for this. I want to be authentic with Link is in my profile. You should download it. It would convert." What I just did would convert. Still not that great. Definitely not to what you would care about. And I'm extremely rare, thus…

Business Advice You Can’t Afford to NOT Follow (4Ds) · 2018 · comprobar

Y también le explicamos como te vamos a medir por el CPA, pero ahí ya se iba a la mierda. Como que no me entendían los creadores que es nosotros queremos invertir lo que más podamos. Y vamos a medirte en base al costo por adquisición. Para nosotros un bajo CPA es mejor que un alto CPA y no me lo Y como que cuando les pasamos esta guía era como, no, no quiero. Bueno, eh yo creo que quizás en una reunión podría funcionar mejor, pero bueno.

De Periodista a Fundar 3 Tiendas Ecommerce con 29 Años - Sofía Prat - E69 · 2026 · comprobar

mix model and if influencer marketing is not in that model already it kind of gets it's it gets lumped in with paid social and so there's not a lot of visibility into how it performs and so they're not as willing to take the risk and then as a result their team is because their leader doesn't understand those metrics and they're not going to get recognized for that work or for that program for that campaign they're like well my boss doesn't really understand this and so like i don't even know how to pitch it and so the challenge there is just on educating them on well this is

Ep 46: Hassle-Free Influencer Marketing in 2021 with Roger Figueiredo, Hashtag Paid · 2020 · comprobar

influencer marketing so we run lift studies um and so we see whether influencer marketing is actually for example increasing foot traffic so there's some um they check whether you know the we did this with ikea and so whether they've come to the store within a certain period of time uh we're looking at sales lift brand lift perception etc so that's on the

Ep 46: Hassle-Free Influencer Marketing in 2021 with Roger Figueiredo, Hashtag Paid · 2020 · comprobar