La automatización de Google Ads promete más conversiones a cambio de menor control y transparencia

data studies and one of them was about performance Maxs and what we analyzed was if you sort of limit performance Maxs by adding search themes or you're adding audiences does that make results possible to a business result like a conversion rate CPA roas we also looked was the more that you put limitations on the AI and you restrict bmax by giving it an audience the results actually got and we have to at some level allow the AI to go and explore and do what it does but I think for us to proactively limit it from experimenting with things that often in the data that we see actually leads to…

How AI is changing Google Ads · 2024 · comprobar

Now, if you do want to test this, I'd recommend that you don't mess with any search campaigns that are performing really well right now. Don't go ahead and change those over. Better to test in new campaigns. You could either test them alongside each other or test one and then pause that for a while and test the other option and see how it performs. And you may well find that this does outperform or maybe not. And then you can be led by the data. And if

AI Max is here! HUGE Google Ads Update · 2025 · comprobar

campaign creation and sort of optimization process. You can see advertisers that activate AI Max typically see a 14% more conversion value at a similar CPA or ROAS, which sounds great. I don't want you to go

The BEST Google Ads Tutorial for Beginners in 2026 · 2026 · comprobar

to note. This is for search campaigns. A comprehensive suite of targeting and creative enhancements that bring the for us. The first one of those is keyword targeting. So with AIAX, Google will do all the keyword targeting for information on it. And Google is then going to take the information from your website and use that to inform which you use AIAX, you're not going to have keyword inputs as an advertiser, but you can still use negative keyword lists. So here. So, with AIMAX, not only will Google handle all of the keyword targeting for you, they will also handle the ad copy writing for…

AI Max is here! HUGE Google Ads Update · 2025 · comprobar

es que Performance Max puede volver a interactuar con los clientes existentes y reorientarlos, y también puede remarketing del tráfico omnicanal, pero esto afirmaciones generales que hago son: número uno, PMAX se vuelve más accesible y consigue más clientes existentes; esa fue mi afirmación. En segundo lugar, esa es también la razón por la que normalmente se observan valores más altos de rorowaz. En tercer lugar, los elementos de prospección de Performance Max me parecen una basura

PMAX vs. Standard Shopping: The $80K Test That Shocked Us · 2025 · comprobar

los en los ejercicios que hemos hecho nosotros en la agencia con lo que es experimentos que hemos hecho, no ha sido tan útil, ¿no? porque te expande demasiado la audiencia y no tienes tanto control y sobre todo las conversiones o el costo por conversión o lo que estés midiendo o la rentabilidad no es tan buena, pero tienes que medirlo. Pero

Google Just Revealed the Future of Google Ads (Google Marketing Live 2026) · 2026 · comprobar

advertisers that activate AMX in search campaigns will typically see 14% more conversions or conversion value at a similar CPA/ return on ad spend. So 14%

AI Max is here! HUGE Google Ads Update · 2025 · comprobar

We've audited some accounts that have AI Max. And when we go through and do the review, if they're using Broad Max previously, I think I released some data in that. But it was something like 87% of search terms that were being generated inside of, we're talking about search campaigns, with AI Max. We're already being hitting with Broad Match. And Broad Match was already hitting, I think it was 92%, 93% of the conversion. So we didn't really see a big uplift.

Should your business be using AI Max? · 2026 · comprobar

And if you want to grow your business on search and beyond, the best way to do this is with something we call the power pair. So what we mean by this is this is a combination of search and performance max campaigns. And in addition to just being a lot of fun to say, it hands down delivers the strongest conversion performance and ROI across all of Google. Okay, let me start with AI-powered search. If you're not already using broad match and smart bidding in search campaigns, you're really missing out. Why? Because in just the past six months, AI-driven improvements to quality and relevance and…

Google Marketing Live Keynote 2024 · 2024 · comprobar

And this is why we've now introduced a simplified one-click experiment to prove whether or not Broadmatch, Now, our data shows us that advertisers that upgrade their exact match keyword to Broadmatch in campaigns that use a target ROAS see an average 20% more conversion value.

Google Marketing Live Keynote 2022 - American Sign Language · 2022 · comprobar

changing is that people are going to be moving to a more conversational style of recommendation style of search where there'll be AI tools recommending ads what this will mean is that success will be driven by marketing and not just targeting so the businesses and the brands that can lean into Google's new type of Google ads campaigns especially demand gen and performance Max will be much better set up for Success because months and years is how accurate is the data that you're feeding back into Google ads so that you can read then problem lies is that if we're not building up that data…

How Google Ads are Ripping You Off .... my response · 2024 · comprobar

if you are able to, introduce some value with your conversions, so let's say that you have your Pmax relying on offline conversions and you can introduce the value with that, of maximized conversion value to try and utilize the Pmax to focus more on, let's say, high-value projects but the big benefit of Pmax is that you're getting that wider net across all of Google's channels and if you can couple that with maximized conversion value it's a good power couple

PMAX, AI MAX & The Future of Google Ads · 2026 · comprobar

And don't forget, it's so important to add your product feeds to DemandGen. Advertisers who have are seeing an average increase of 33% more conversions at a similar CPA.

Google Marketing Live Keynote 2024 · 2024 · comprobar

wording gets a 14% increase in the gives advertisers that use it a 14% uplift on their results on average, Google search. Typically say 14% more conversions or conversion value, what I

How To CRUSH Google Ads with a Small Budget in 2026 · 2025 · comprobar

channels I have a great use case where my performance Max campaign that I'm running in an account went from 187 you know row as to a 650 row as because we launched YouTube yeah but you know what

The Ultimate Google Performance Max Masterclass with Tier 11's John Moran | PT EP 584 · 2024 · comprobar

Show of hands, how many of you have been testing out Gen.AI creative tools? Trust me, this isn't any old tool. It has been purpose-built and trained across data of all ads, including your specific industry, to help you drive performance. We found that advertisers who improve their PMAX ad strength to excellent see 6% more conversions on average. This is the easiest 6% you will ever find.

Google Marketing Live Keynote 2024 · 2024 · comprobar

aparece esta nueva opción que de alguna Google Ads que es se llama AI Max o inteligencia artificial Max, que prácticamente Google hace el trabajo por mí, o sea, va a seleccionar las palabras claves, de alguna manera va a leer el sitio web de tus anuncios, va a elegir a elijas palabras claves como tal. También va a crear los anuncios por ti o va a puede definir que tus anuncios manden a distintos lugares de tu sitio web, según lo que Google identifica que va a generarte mejores resultados. Ya hemos hemos hecho con nuestros clientes. Pero hoy en día no te recomiendo activarlo. Si lo vas a…

Complete Google Ads Tutorial for Beginners (2026) · 2026 · comprobar

somehow performance Max you know went from spending $5,700 in this four-month period to $177,000 in that four-month period so a 200% increase it but a 983 per increase in conversion value so how the heck do you take 11k more and go up to $96,000 more that Raz just went from a 171 up to 612 good job my YouTube campaign only went from 90 to 110

The Ultimate Google Performance Max Masterclass with Tier 11's John Moran | PT EP 584 · 2024 · comprobar

general so the next one is subpar quality scores so it might feel like that search is kind of fading from relevancy um but search campaigns are actually still very important and remain as kind of relevant as ever for advertisers so even if you are running performance Max or shopping Etc um you should still use search campaigns um alongside them and actually Google's research has shown that there's up to 29% increase in conversions when you use pmax and Google search together the

ppc.zone August 2024: Digging into the numbers ⛏️ · 2024 · comprobar

like you mentioned already, but based on that feature, you, can see where Google is heading. They're heading towards a keyword less future. Uh, I think, uh, and by enabling AI Max, you're basically going to be utilizing all of their AI related features in one particular campaign type, which is essentially performance max within search. If you're trying to enable it, uh, that's the first step. It still gives you some control over, uh, over well, how you're able to structure your campaign, your account, your ad groups, et cetera. But at the same time, we're giving Google some more control and…

Get Higher Quality Leads with Google Ads [Offline Conversion Tracking] · 2025 · comprobar

The AI that powers these campaigns has been working really well, and it keeps getting better. So when performance max came out a couple of years ago, you were seeing 13% more conversions at a similar cost per action. Now advertisers using performance max are seeing an 18% uplift on average.

Google Marketing Live 2023 Global Keynote [ASL] · 2023 · comprobar

Our clearest example of this is Performance Max campaigns, which have really exceeded all of our expectations. and I'm doing it again today because AI-driven advertising is our future. Advertisers that use Performance Max in their account on average see 13% more total incremental conversions, which, especially in today's business environment, While the results are great, many of you have told us that you want deeper insights and more transparency. You want to have more trust in what automation is doing, To start with, we're introducing experiment tools for Performance Max, which means you'll…

Google Marketing Live Keynote 2022 · 2022 · comprobar

So it'll be something that will trigger our community. But as far as like actual enhancements, I guess if I were to make a prediction, it'll be an enhancement that really is an enhance enhancement. It's a repositioning of kind of what we're already doing. Yeah. Which has been a theme, right? Like that was my biggest takeaway from the AI Max for search campaigns announcement was that most of what they announced wasn't new. Like automatically created assets are being rebranded. You know, final URL expansion is coming to search. Like most of this was not new. It was just repackaged and renamed…

4th Annual Unofficial Google Marketing Live Tailgate! #GML2025 · 2025 · comprobar

Sometimes I reflect on how far we've come from the old days of thousands or millions of keywords This commitment to automation is working, especially when we center the automation around your goals. Our clearest example of this is Performance Max campaigns, which have really exceeded all of our expectations. Advertisers that use Performance Max in their account on average see 13% more total incremental conversions, While the results are great, many of you have told us that you want deeper insights and more transparency. Today, we're announcing new ways to understand how automation drives…

Google Marketing Live Keynote 2022 - American Sign Language · 2022 · comprobar

performance max is again an incredible tool to help you find incremental high value customers you need to do is to provide inputs like your campaign goal and creative assets performance max will prioritize the audiences who are likely to bring the most value to your business by using pmax you could see an average increase of 13 total incremental conversions at a similar cost per action on average advertisers that switch to a value-based bidding strategy can see 14 more conversion value at a similar return on ad stand

Google Marketing Live 2022:Thailand | See how Google can help you meet your business objectives · 2022 · comprobar