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No existe un consumidor promedio: cada segmento de audiencia requiere una historia y un formato propios

El marketing genérico falla porque un mismo producto es consumido por grupos muy diversos que responden a motivaciones, identidades e intereses distintos. En lugar de buscar un mensaje único, las marcas deben dividir su audiencia en múltiples segmentos demográficos y psicográficos para crear contenido contextualizado a cada perfil. Aunque coinciden en evitar la comunicación masiva e insípida, las fuentes varían entre enfocar la segmentación en grafos de intereses adyacentes, adaptar el mensaje a la psicología de cada plataforma digital o profundizar en la historia de origen del producto.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 6 intervenciones distintas de DTC Podcast, GaryVee y Oski de Haciendola. Son 6 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

that shows people pairing blueberry wine with pancakes and you have a good time with it, people here might be interested in it in a world where they're not interested in it at all. The reason why library TV was so game changing in the industry was I did it differently. It wasn't about barbing YouTube ads. It wasn't about anything other than I talked about wine differently and you've got fruit wine. Like, like you should be targeting, like your content should be targeting. Like, do you not like wine? Good news. We made a wine. You'll like, like you have a whole different game going on. You…

How to Use TikTok As a Catalyst To Your Side Hustle Success | 4Ds With Gary Vaynerchuk · 2022 · comprobar

contextual content that matters to the person that's seeing it everybody that follows you or the ads that you spend most of that group breaks down into 20 to 50 different demographic and psychographics 42 year old white women that live in Sydney making $400,000 a year is a very different than a 19 year old that lives in Brisbane and makes eight bucks an hour yet most people make content for them and just put it out and try to see the reason my content is the same but slightly different based on the platform is because the psychology of the person who's consuming it is very different on…

The Secret to Success Is Context, Not Just Content | Sydney Keynote 2018 · 2018 · comprobar

stream so you can create segmentations you could create a segmentation of if you want to Market if you're teeth about if you're trying to reach a 68-year-old male who's drank coffee his whole life versus a 25-year-old Upper East Side female you've got to tell them two different stories that's why Facebook is so powerful we can segment at scale so the right tactic is create as many segmentations as you possibly can afford that Target customers and then tell stories to them that matter to them I mean everybody's like guys TV and general marketing is all vanilla because it's trying to reach…

Gary Vaynerchuk Vistage Keynote | 2015 · 2016 · comprobar

Subscription was such a big thing. The more times you email them, the more times you talk to them, the more chances you're going to see unsubscribe rates. In the world of wine, people want to hear about it. They want to know about the discovery of wine.

Ep 610: How Full Glass Built a $200M Wine Rollup by Fixing DTC Unit Economics · 2026 · comprobar

used to be you come up with this one monolithic positioning this one monolithic statement this one composite about consumers is who are the individuals that we're talking to what and i think that's the big thing when brand like kim crawford right anyone who loves it's my favorite one that we have groups that like it you have a suburban mom with three kids and an urban gay man right those are really different groups we can't talk to them the same way do we build relationships that to me has been the biggest shift because it really lets us really build relationships and not

VaynerX Presents: Marketing for the Now Episode 34 · 2022 · comprobar

mundo Gaby hay doscientos segmentos de consumidores distintos para tu producto distribuidos por lo menos en 30 plataformas y formatos y redes sociales contenido escrito contenido tweet contenido blog video hay millones formas de formatos tú eres tu ignorancia Es demasiado grande en base a Cómo es el

NUEVA ESTRATEGIA CYBER DE GREEN GLASS JUNTO A HACIENDOLA.COM · 2023 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

Ver las 6 citas de esta idea

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Saber qué hay que hacer es la mitad. La otra es averiguar qué de esto ya está en tu código, qué está escrito pero apagado y qué falta. Marketero lo audita desde tu propio agente —Claude Code o Codex— sin que el repositorio salga de tu máquina.

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