La gran mayoría de las agencias y campañas de marketing digital fracasan en generar rentabilidad real
- 19 fuentes la sostienen
- Esfuerzo bajo
- Retorno alto
- Dicho en 2020–2026
En el marketing digital, el éxito financiero es una excepción minoritaria: la mayor parte de los anuncios y anunciantes no obtienen beneficios y gran parte de las agencias carece de la competencia o especialización técnica necesaria para hacer ganar dinero a sus clientes. Esta situación se agrava por el uso de métricas superficiales como el ROAS aislado y por culpar a la publicidad de problemas estructurales en la oferta o estrategia del propio negocio. Mientras algunas fuentes atribuyen este bajo rendimiento a la incompetencia y generalismo dentro del sector de agencias, otras señalan que se debe a expectativas irreales de los clientes o a la alta tasa natural de fracaso inherente a la publicidad digital.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 19 intervenciones distintas de Aaron Young | Google Ads | Define Digital Academy, Alex Hormozi, Ben Heath - Google Ads, DTC Podcast, GaryVee, Jyll Saskin Gales | Google Ads Coach, Perpetual Traffic y Professor Charley T. Son 19 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
look at failed campaigns which we do all day you know my the primary call to action my website is is an audit so we're auditing these campaigns just all day every day fifty percent of them aren't tracking properly oh well no let me back up I misstated 50 of them aren't tracking at all of the remaining 50 percent half of those aren't tracking properly and you might think like okay well they
Ep. 323: The Ultimate Guide To Choosing A Marketing Agency · 2023 · comprobar
because whoever is running your ads should understand how your business works and how to be successful in buyers aren't people that have successfully built and scaled businesses and they don't know the ramifications of their actions and to be yeah there's a lot of folks that look to metrics like Raz to say how successful they are right and instead of saying when you work with us your bank account improves because what we're doing is trying to amplify your successful business model and we're working on you um if the people you talk to talk in row as or they're talking about doing a lot of…
Building a $1 Million Brand in 12 Months with Facebook Ads · 2024 · comprobar
clients upset, maybe a change of bidding structure, clients upset, maybe a change of the ad client is I guarantee it. Everybody on this call has been the third agency that's been fired by that company, nervousness in your mind and your gut starts to turn because they said, well, you're the fifth agency. What are you going to do differently? It's like, well, when Google and meta fail five times in a row, is it meta or Google? You know, maybe it's not the problem yet. And you're like, you know what? I have a better strategy. And then you drive traffic to a failing entity and then, you know, you…
The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran | PT EP 614 · 2024 · comprobar
that these appointments are actually getting booked and money is being always try to see if you can get the backend metrics or at least the client metrics that they're the reason why holding something back from the person with and you're you know it's a black box like you're really only hurting is is like you have to maintain that sort of level of transparency as if
The 2-Step Google Strategy to Blow Up Your Service or Lead Gen Business! | Perpetual Traffic EP 638 · 2024 · comprobar
And I've always said, no, the agencies that keep their clients aren't the agencies that do Google Ads the best. They're the agencies that communicate the best. But they are lovely people who mean very well and communicate well and make their clients feel safe. And then there are other agencies who might be the most advanced, sophisticated, oh, my gosh, amazing, but like can't explain to the client what they're doing. And so clients churn. But the merit is your communication merit, I think, more than your Google Ads skill merit.
In The Zone with Jyll Saskin Gales & Menachem Ani · 2026 · comprobar
e-commerce is hard e-commerce is new we've had we've had clients with double digit row as that still thought it wasn't good enough and it's like this level of expectation because it's so new there's not as much loyalty there's not as much longevity so we find e-commerce clients hop from vendor to vendor to vendor thinking that it's a marketing issue because marketing's hard versus always a business strategy issues
5 Irresistible Shopify Features You NEVER Knew About…But Must | Perpetual Traffic EP 653 · 2024 · comprobar
clients that succeeded statistically 50 of all Google ads campaigns fail in the first 90 days the benefit I have is that they if they fail they fail quickly so
Ep. 319: Sales Funnels - Do We Need Them or Not? · 2023 · comprobar
again and I think that that's one of the biggest liabilities most performance marketers bring to the table um like when you hire an ad agency that's trying a bunch of offers like the biggest one of the biggest risks that they bring and why they destroy more clients than they help is because they're not focused on how the business's bank account looks like they're not looking at cash flow and cash flow is the number one most important thing now I have I have a
Building a $1 Million Brand in 12 Months with Facebook Ads · 2024 · comprobar
that we did an analysis in 2022 of all the customers that we lost and we found that most of them 90 some odd percent it was right around 90% first two to three months yeah so we
The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!) | PT EP 582 · 2024 · comprobar
first point which is you have to know what it is you're shopping for because the the quote-unquote generic marketing agency they might be the most dangerous you know the folks that will just do anything you ask them to do and they you time I thought I could be the best at all of those things but in retrospect I just look at how naive I was and there are some agencies that pull it off but they got to be big because basically
Ep. 323: The Ultimate Guide To Choosing A Marketing Agency · 2023 · comprobar
So another thing that this CEO mentioned to me is that they have, and this is probably a case with you as well, is that they have what we refer to as the agency rotation trap. So most brands respond to this by, if they're not getting results, they switch agencies. However, the new agency that comes in will just disrupt what the old agency did. So any traction that the old agency was getting now is disrupted by the new agency. And so they've done this three or four or five times and Google will take advantage of this. They will charge you more as a result of sort of their stupidity taxes, what…
Hit the Google Ads Ceiling? Here's the Creative Strategy That Breaks It · 2026 · comprobar
Yeah, I would say, like, you always need to do good work. It's, like, because, frankly, 99% of marketers have no idea what the fuck they're doing. And so, it's not hard to, you know, compete with a bunch of charlatans. Like, when people come in and work with us, they're like, oh, wow, you actually deliver what you say you're going to. Like, the fact that that's a novel idea is crazy. But that's, when I talk to a lot of new agency owners, a lot of times they don't actually know anything about marketing. There's no barrier to entry to start an agency.
3 Steps to How Erik Huberman Built a $500M Marketing Agency | EP 515 · 2023 · comprobar
that ties in is because the rewards with Google advertising very much go towards the best. So this this kind of happens with all technology and all all business that's digital definitely with digital marketing is that 90 plus% of advertisers within any vertical will be losing money. There will be another 5% maybe a bit more that are doing okay. And then there will be those top 2 3 4% that are absolutely crushing it and are just printing money because for every pound they spend on the Google ad campaigns they're generating 12 2030 back. Right? So the importance of winning and the rewards for…
Brutally Honest Google Ads Advice To Give You An Unfair Advantage · 2025 · comprobar
my question is if you run a social media ad and it does not work or doesn't convert whatever you were trying to do you mean like 90% to 95% of the ads that I run and we're very good at it right how do you go about figuring
How To Leverage Social Media Marketing To Grow Your Business l Part 1 · 2024 · comprobar
My big takeaway this time at Driven is you have to dive deep. There's no such thing as bubble gum and duct tape in marketing anymore. It out-sophisticated the ability to shoot from the hip. We got there with digital marketing.
Cutting Edge Digital Marketing Insights from Cancún, Mexico | Perpetual Traffic EP 536 · 2023 · comprobar
can get a 10 to 20% profit margin like I you were doing like a 40% net every single quarter I'm like this is best business ever 35% margins 35% October 2023 and I had 35% margins that's in the
The Future of Agencies, Podcasting and Content Marketing with Google SGE with Neil Patel & Eric Siu · 2024 · comprobar
being like we were 10 times 15 times 20 times profit no you're not companies companies for seven times profit and even when you look at multiples like seven times profit does your customer last seven years no well why are you worth seven years worth of profit when your customers don't even last that long
The Future of Agencies, Podcasting and Content Marketing with Google SGE with Neil Patel & Eric Siu · 2024 · comprobar
industry as a whole the reputation has to think? Scam. Yeah. Right. Scammer. It this small percentage of people that have really over our industry selling things to people when they didn't know how to deliver and they didn't know how to get results. And ultimately, they didn't know how to help their clients get make more money. That's really what a marketing agency is supposed to do. It's like, you know, we got to help our clients to make more money. It doesn't have to be more
Selling Your Agency for $10M+: The Untold Obstacles Revealed with Chris Martinez · 2025 · comprobar
got a two-year earnout we've lost more clients in the last four months than we have in two years combined and I'm but super high-end really brilliant he lost 67% of his clients in Q4 of last important is people can't just have a media buyer they effectively need like a
The Future of Agencies, Podcasting and Content Marketing with Google SGE with Neil Patel & Eric Siu · 2024 · comprobar
I did a poll on LinkedIn asking like, hey, how is your client success management arranged in your agency? 87% didn't have like a structured approach for client success management. It was very often just a survey they send out every once in a while.
Stop Losing Clients [Plus how to Attract New Clients] · 2025 · comprobar
the stat that state makes it stand out is like over 95 of agencies fail over 95 of their clients I think it's because the vast majority of people are absolutely dog [ __ ] at what they do
Cracking the Code: Effective Strategies for Facebook Advertising · 2023 · comprobar
Like that is it is being able to recognize like what a good growth partner looks like. What a good, even a good agency. I've had good, I've good agencies that we work with now. The vast majority of them, 95% of them are dog shit. Some of you guys run them.
4 Steps to Unf*** Your Business · 2024 · comprobar
they are a 3pl firm that's flipping the fulfillment business on its head with a simple concept world-class fulfillment and transparent fair rates on with the show when an agency doesn't work or the relationship doesn't work it's not that the agency is bad and doesn't know what they're doing it's that there is a disconnect there because that agency is not really a part of the day-to-day of the company and especially over the last year or two on platforms like facebook i mean what's becoming more important it's social proof it's engagement it's like actually knowing how to speak to a group of…
Ep 53: Media Buyer Showdown (In House vs. Agency) with Smart Marketer CEO Molly Pittman · 2020 · comprobar
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
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- La publicidad pagada debe optimizarse según las métricas financieras del negocio y no por los datos de la plataforma
- El ROAS de las plataformas no es una métrica fiable para tomar decisiones estratégicas
- Guiar el marketing por métricas publicitarias aisladas perjudica la rentabilidad real del negocio
- Lanzar un volumen masivo de anuncios a la vez canibaliza las ventas y falsea los resultados