El contenido educativo se gana en la preparación previa y no en la postproducción

the consulting and, banking world, which is, let me tell you how they edit. Let me tell you how it works. First, you make a deck or a brief or whatever deliverable you're going to have to a customer or client. That's round one. The second round, you look for just punctuation errors. The third round, you look for data errors. The fourth round, you look for misspellings and typos. The fifth round. Now, all of a sudden, every time you're reading it, you're also going to catch other stuff too, but you're specifically looking for one type of thing. And I'm not a video editor, but I would fucking…

13 Years Of Brutally Honest Business Advice in 90 Mins · 2024 · comprobar

But if we spend a quarter of the time that we used to spend on post in pre, we eliminate 90%, 90, maybe 95% of our post edit work and man hours. And for the business owners in the room, that's real cost. That's real savings. And for the also business owners in the room, that also means increased production. So if I can take the quarter of the time and I can get almost zero time on the backend, that's four times the videos, but not only is it four times the output, it's also higher quality for your goal and your audience. So this is a big thing that we noticed.

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from these deeper educational videos now realistically that's a function of one main thing in my opinion that's because the education stuff actually requires far less post editing and I can make more education stuff because this is what I do every day and so we can actually create more content which I'm stoked about and I think the I think I um and so we actually get more overall views with the right people because we don't have nearly as much highi post production whizbangs which is what most of my audience who was trying to learn stuff rather than be entertained was happy about all right…

I Posted ONLY Business Content for 30 Days [STRATEGY REVEALED] · 2024 · comprobar

But if we spend a quarter of the time that we used to spend on post in pre, we eliminate 90%, 90%, maybe 95% of our post-edit work and man hours. And for the business owners in the room, that's real cost. That's real savings. And for the also business owners in the room, that also means increased production. So if I can take the quarter of the time and I can get almost zero time on the back end, that's four times the videos. But not only is it four times the output, it's also higher quality for your goal and your audience.

If I Wanted To Grow An Audience In 2026, I'd Do This · 2026 · comprobar

tremendously and so the only reason for post- production especially in education is to enhance comprehension meaning to make it easier for people to get what the video is about and this is different than an entertainment where a lot of the emphasis on post but for the vast majority of businesses their advertising and marketing comes down to educating the customer or potential customer and if education is the type of advertising you do which is what most businesses do then you need to put more into do people find this interesting can I make it simple rather than I'm just going to hit record…

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the purpose of Education as I see is to change behavior and so my point is with in a clear way for the viewer and so I Define education as change of behavior so if I can help them change their behavior in a way that makes them more money ideally they'll associate that money they made that value they made with us at acquisition. comom and so that's the whole goal of this stuff and

I Posted ONLY Business Content for 30 Days [STRATEGY REVEALED] · 2024 · comprobar

Changing background color will not help anyone learn more. On the flip side, clarifying what words on a screen are, because maybe my handwriting's not that good, would help people understand. That's the difference. So overproduction to effective production. From distracting to enhancing. From visual effects to visualizing data. So instead of having flames behind me, it's what does this look like on a chart? So we can give relative scale, so we have scope, so we can show changes over time.

If I Wanted To Grow An Audience In 2026, I'd Do This · 2026 · comprobar

that if you make a video 10% better you don't get 10% more views sometimes you get five times the views if you make a video 20% better you'll get 50 times the views and so we get outsize returns for incremental improvements here and the only way you can get those incremental improvements is saying no to everything that isn't the one thing that

Business Owners, We Have a Problem · 2024 · comprobar

So another big part of this is that the structure of the content for entertainment is not the same as education. And so with education, a lot of the effort is in the pre-production. With entertainment, a lot of the effort goes into post-production. There's obviously pre as well. But the post-production, there's just God. Like think about making the Transformers movie. How much post-production is there in that movie? A ton, right?

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In fact, we did kind of an experiment lately where we did 90 days of almost no business stuff. We just did more edutainment and entertainment-style content. And our views went through the roof, like way up, 2, 3x what we're accustomed to. But even with the increase in views, our ad revenue dropped by half. So we're actually getting the wrong people.

If I Wanted To Grow An Audience In 2026, I'd Do This · 2026 · comprobar

So, the next big change is that despite, and this is a key point, despite having fewer absolute views per long-form video, we're actually getting more long-form views overall across the channel. So, we're up almost 30%, 29.56% than our six weeks average before that from these deeper educational videos. Now, realistically, that's a function of one main thing, in my opinion. That's because the education stuff actually requires far less post-editing. And I can make more education stuff because this is what I do every day. And so, we can actually create more content, which I'm stoked about. And I…

If I Wanted To Grow An Audience In 2026, I'd Do This · 2026 · comprobar

And then I looked at the top. Now, interestingly, it was almost a perfect reversal. So the bottom 12 videos that we made, 8 out of 12, I would say, had more razzle emphasized. It was more about effects, a little bit higher production. And on the flip side, and this is what was crazy, and this is why I'm sharing this stuff with you, because like I would literally never have guessed it, and that's why we look. 9 out of 12, 75% of the best videos we had emphasized language, emphasized the actual message more than the production.

If I Wanted To Grow An Audience In 2026, I'd Do This · 2026 · comprobar

But in our experience, in my experience, and based on our book sales, based on our email opt-ins, and based on the applications we receive at acquisition.com to become portfolio companies, it works much more like this. Which is that entertainment people want more entertainment content. And education people want more, say it with me, education content. And so in other words, these people do not become these people. Not at any appreciable rate that we would build a business around. And they certainly don't read the books, join the email list, or apply to become portfolio businesses.

If I Wanted To Grow An Audience In 2026, I'd Do This · 2026 · comprobar

And after 40-ish months, $4 million in team, equipment, vendors, studios, and software, 1,000 hours of me on-camera recording, and 35,000 pieces of content. Let me say that again. 35,000. As in count to 1,000, and then do that 35 times in a row. I learned a lot of what not to do. But I did learn six things that made money and grew my brand that you can use today.

If I Wanted To Grow An Audience In 2026, I'd Do This · 2026 · comprobar