Los negocios tienden a mantener tarifas desfasadas y enfrentan fricción al ajustar sus precios

The first comment was a complaint. They were like, you could have been charging me this the whole time. Fuck you. Which taught me lesson number one, which is that whenever you change price, people complain. I literally lowered the price for everybody. Like grandfather lowered, not like new people. Everyone just pays me less tomorrow for the same thing, but better and more.

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Whenever you give somebody the chance to buy in at $1,000, knowing you, you probably never even let nobody buy anything. No, everybody started at $1,000 for the first three years. Wow. Because all gym owners are broke. All gym owners are broke. And so, it's $1,000 down, $1,000 a week.

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Especially with older businesses, they often don't change the prices as frequently enough. And especially with the amount of inflation that's happened over the last three, four years, if you haven't really adjusted prices in a big way, like 50% plus, then you're making significantly less money.

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charging a onetime $8,500 onboarding fee and then offered either the $2,000 a month for ongoing styling or $4,500 a quarter. So solid numbers, especially for a boutique high touch service. But when I dug into her existing clients, most of them weren't actually paying those rates. They were grandfathered in at $1,500 a quarter or less. Worse, the so, when I asked her how many clients were actually opting into the $2,000 per month, she said only a couple. so far, which wasn't surprising altogether. And so the question is like why wasn't she getting upsells? Number one is she had recently…

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of our largest annual event that we held in our company which licensed to gym owners um we had a room of 700 plus they pay to be there and I said $42,000 someone else we were able to charge in my space and so everyone else in my space was charging literally a tenth of what I was able to charge or I prefer to

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$500 per month because it's 1,500 per quarter. I'm just looking at revenue. Yeah. Okay. Because this now makes sense with the revenue that you're doing. Okay. Cool. So the vast majority of the money is actually in a recurring revenue base.

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