Las restricciones de Apple invalidan las tasas de apertura y obligan a medir clics y acciones reales

ios 15 on uh apple devices you know is gonna basically mask the ability for us to understand who in particular opened it could go one or two ways it's gonna show either that 100 of you opened it or zero percent of people wouldn't you know most people are probably going to only have 20 30 40 of those people actually opening or now you're going to see all of them are going to open or not they're going to open which makes it difficult the true kind of north star metric here is focusing on people that have clicked on your email people that have replied people that are active on your website and…

Ep 131: Chase Dimond on iOS15 Changes and This One Simple Hack to Raise Your Email Open Rates by 20% · 2021 · comprobar

click-through rate um so i know open pre-segmentation as well know that know yeah having your benchmarks um just for

Ep 140: The Power of Retention with Troy Petrunoff from Every Man Jack · 2021 · comprobar

no. Okay. Well um here's the thing. Um so Apple mail basically preloads your email content including tracking pixels as well. So before the person even look at it. So if some if someone is using Apple mail it will show up as opened whether they actually read it or not. And by the way, you know, you might over and over like uh don't rely on you know open on the pixels, you know, ever. They just it's not just about Apple mail. It's uh it's just not uh you know data you can rely on uh because you know pixels could uh could be damaged. they could get wrong. The server could read it, you know…

Ep 30: Opens, Clicks & Privacy Myths: GlockApps CEO on the Truth About Email Metrics | TWBERP · 2025 · comprobar

we've also been using email i suppose to leverage you know the ios updates etc so we wanted to know more about our customers before those updates came in so you know we spent a lot of time surveying them like i said capturing that first party data upon lead capture doing far more segmentation than we had ever done and really nurturing and listening to them so that we can ensure that we're you know really gaining more leads than we're getting unsubscribes um and that has been like a key component i would say of why our email is still very strong and we still see a lot of correlation and like…

Ep 145: Spotlight Oral Care Goes Viral with Co-founder Lisa Creaven and VP Marketing Siobhan Nolan · 2021 · comprobar

ios 14.4 of ios 15 i think environment where they're deprecating opens uh in across a lot of apple devices uh so that's a metric that you know you have to go into deeper in uh engagement metrics in order to continue you know easily validating your email yeah i think it's definitely going to move the importance from opens to clicks and things like website activity luckily again with clavio you can segment based off of website like active on-site um so i think that'll be helpful but you know normally you're pulling out segments that are engaged which includes opens um

Ep 125: Marea Wellness Scales Menstrual Health Organically on TikTok and Reddit · 2021 · comprobar

consume and so if we're talking about open rates then the next thing that you're going to want talk about is Click through rates CU fundamentally you want them to take action and so a lot of the market of email marketers has actually shifted towards tracking CTR over open rates and I think the biggest reason for that was because Apple privacy laws made it very difficult to track open rates

Learn Email Marketing in 39 Minutes! · 2024 · comprobar

Entonces, el píxel de Facebook eh cada vez está desapareciendo porque en Apple, por ejemplo, ahora que hubo una actualización, iOS 14, mataron esa huevada. Entonces, en todos los en todos los iPhones ya no corre voluntariamente. La gente puede decir, yo quiero que me yo quiero que me traquee el píxel o quiero que no. Entonces, como que Y lo que hace la gente es que nadie quiere ser traqueado, entonces entonces ahora tú puedes, por ejemplo, invertir dinero a alguien de Apple, llega a tu sitio, pero no vas a saber qué pasó, ¿ya?

Configuración Shopify para iOS 14 y API de Conversiones de Facebook PARTE 1 · 2021 · comprobar

>> Because they charge on discount. I didn't say that. you said that. But I'm just saying it's like it's a little bit it's always like a little bit suspish when you're like, hm, well, it says it's it's being delivered, okay, but it hasn't had an open in 6 months. And then you pull down the list and you upload it to just any of these other systems and it says, >> yeah, >> won't be delivered. And you're like, huh, that's interesting. >> And there are I'm sure if I brought one of my technicians on, he could like walk through all the technical reasons why one might say one and one might say the…

Ep 58: Email Deliverability, Explained — with Benny Rubin of Senders.co (Part 1) · 2025 · comprobar