La evolución de una marca tiene éxito cuando se comunica con transparencia y se co-crea con la comunidad

You just have to be authentic. So you can enter new markets. can develop new products and you can launch without destroying your brand brand equity or even your relationship with your current customers as long as you in a way like developing customers want to be a part of that story. They want to know about the evolution and they want to be able you, you'll have stronger loyalty is the journey and absolutely as a result of that inclusion. Therefore, they are Because even when you're able to get their feedback into it because they know it's not perfect, they know that they help shape the…

3 Jaw-Dropping Takeaways from Shoptalk & SXSW | Perpetual Traffic EP 685 · 2025 · comprobar

doesn't is we were super honest with our community we have like a really bought in consumer we're able to communicate with a lot of them through socials like a large social following a large email list and I had to ask myself early on like who does a Rebrand or a name change effect it changes the people that know about us a little bit of like our ability to get future people know about so you lose a little bit of like SEO and stuff for changing your name but everyone in front of us doesn't know us from a hole in the wall so like let's just forget about that we can we can teach somebody our…

Ep 242: Making a 5X Return on Affiliate Sales with Rob Fraser from Outway Socks · 2022 · comprobar

willing to make and so whenever you make whenever you make an association you trade a certain percentage of your audience for ideally a greater percentage of the type of people you want right and so the Dylan mvan move to go back to that did strengthen Bud Light for a sub segment of the audience they moment they made a bet with the move and they got some segment to like them there was just more of them that hated it and so they lost overall and so you're go whenever you make any change when you make any new Association that's different than what you have done in the past you are going to lose…

10x Your Profit. 10x Your Pricing. 10x Your Business. [Here's how] · 2024 · comprobar

Ah, porque igual eh yo creo que en este momento un poquito el tema de la venta, porque mis clientes están muy acostumbrados a ciertos precios, se entiende, ¿cachái? Yo tal vez eh no cualquier no cualquiera se compra un polerón de arriba 50 lucas, ¿cachái? Entonces, estoy como eh intentando llegar como tal vez a un nuevo segmento también, como que busca tal vez ese tipo de cosas. Eh el otro tema ha sido como informar a mi audiencia del porqué este aumento de precios, ¿cachái? La mayoría como que ha atendido súper bien. La recepción igual ha sido buena, pero sí, esa ha sido como es uno de los…

Cómo Tener Tu Propia Marca de Ropa Con 150K Seguidores - Matías Ramírez de Absolutely Wrong - E53 · 2025 · comprobar

Y muy seguido de eso, eh, mi comunidad. por qué compraste, como es lo que quieren, cómo maximizo el valor para cliente, pero pero lo tuyo la cuando le agregáis comunidad como una que va sobre la transaccionalidad, el producto y se vuelve más emocional.

De Abogada Frustrada a Ícono del Ecommerce en Chile - Fran del Canto - E51 · 2025 · comprobar

into it and it just isolated people that don't share those same beliefs yeah so alienated their core audience which is basically gen Z Millennial men and post is Bud Light and then it wasn't after those commercials it always has been anyway the point is they lost that whole market and I think

Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part One) | Perpetual Traffic EP 671 · 2025 · comprobar

And if they're coming to you because they feel like they have, like you are a brand that has mean something to them. Because Buc-ee's is having a conversation with its customer. It's, it's saying, it's asking them deep questions. And having that conversation is really important. And a conversation is a two-way street. It means you have to listen to your customer. You have to show them that you're listening to them and you have to invite them to share with you.

The #1 Communication Book Everyone Needs to Read in 2026 with Charles Duhigg · 2025 · comprobar

you posed the question makes me immediately intuitively think that you're overthinking it okay okay so like not overthink what brand you're trying to to be this is you know it's very easy for you to articulate what value you bring right that you you provide entertainment in these events you're good at it you've done it for a long time I think what you may be asking me even subconsciously is a slightly different question which is where is the opportunity Market you know and that's what I think is the differentiation that I'm trying to understand go ahead no yeah that's probably more of it like…

Gary Vaynerchuk Keynote with Life On Fire · 2016 · comprobar

con esa credibilidad hacer que la campaña se base mucho en el cambio de nombre ¿verdad? como hacer que sea un evento divertido y positivo

The ONE STRATEGY For Businesses That Will Work FOREVER | Sydney 2019 Keynote · 2019 · comprobar