Los videos demostrativos y explicativos superan a las imágenes estáticas para clarificar el producto y aumentar la conversión

no, These guys use UGC like arrive on this PDP, and then you come then even in the product photos of it, I this. So, what you've got here is UGC userenerated content of a lady here walking you through the product. literally just talking to you like she's absolute [ __ ] out of this. It seems very relatable. It doesn't seem very salesy. They haven't put together a model with a really like presscripted pitch of what it is that they need to do. They let their audience do the selling and then

How Celebrity Brands Brainwash You To Buy · 2025 · comprobar

Then we want to be doing strikethrough pricing, even for the one-time purchase, because that's going to improve our conversion rate. Next thing that we are going to do is just juice this page up with long form copy and video. We need to have a video that basically sells the shit out of this stuff, right? I'm talking about a one to three minute video that I get sold. I watch the video. I'm like, oh, this makes sense. This actually looks like it's worth trialing.

Shark Tank Investor Destroys YouTuber Products · 2026 · comprobar

company is that it like if you've got a cases there has to be some explanation of it if it's something that's new and novel and different you need to explain is is it needs some explanation like nobody knew what this thing was like if you just showed a video if you just showed an image of it and say hey go buy this thing unless you actually explained it took a minute or two to go through sort of like this is how it works this is how you install it this is how it sort of opens up this is how it locks this is how it's safe you know against your kids this is how easily it is easy it is to access…

Ep. 319: Sales Funnels - Do We Need Them or Not? · 2023 · comprobar

And when also when we look at your page in every single one of your videos, Snack It is actually the first thing that they kind of see. When that happens, someone has their guard up. They're like, this is an ad. And this is why our views are sitting around, you know, 500 views every single post. But this is because there's no additional value or educational or entertainment value for the viewer when they watch their content.

Can I Save This Failing Cycling Business? · 2026 · comprobar

Esta publicación tiene también un clip que son estos videos tipo TikTok que puedes subir a los marketplace en donde en un minuto puedes explicar cuáles son los beneficios de tu producto, a quién le sirve y a no. Eh y mostrarlo cómo acercarlo mucho más al cliente antes de que lo compre. Acá tienen tienen fotos con infografías que explican mejor cómo funciona el producto, cuáles son los componentes, las especificaciones. Se trata mucho de conocer a tu cliente y entender qué dudas puede tener o qué cosas puede valorar o no de tu producto. Como si tú entiendes que tu cliente está comprando este…

Cómo pasar de 0 a US$10M al Año en Mercado Libre - Raimundo Cannobbio - E78 · 2026 · comprobar

So Meta has recently rolled out Video DPA. A lot of brands haven't because in order to run it, you need to have a video for every SKU. But there's this like – Meta came out with like this – like when they announced Video DPA, they said that when – for e-commerce stores that have a video of the SKU on their product page, the return rates are like substantially lower. So I thought that was really interesting because it's like – it appears that – the thesis is the more you show people about the product, right, the less – the more they are likely to understand it and the less likely they are to…

Master Catalog Ads: Strategies for All Levels · 2025 · comprobar

we had a client who invented a new type of baby swaddle and when I took this we ran Ecom smart shopping you know inbound in the beginning and died on the vine and it died on the vine because the value proposition was more complex than could be understood in the fraction of a made that's a product that really needed a funnel and that's not a tool that's on explained what it was how it did it you that's what you needed you needed three to five minutes to watch this thing in in play and then you're like oh that's why it's twice as much because it's 10

Ep. 319: Sales Funnels - Do We Need Them or Not? · 2023 · comprobar

Instagram page and go to the tagged images and are like thousands of people taking photos with the productors but we're not showcasing that anywhere so we want to visually show like these are all the people that are buying it and then we want to like bring in all your reviews cuz people are very skeptical online the first thing that I saw is like is this stuff going to be good and if you have all the people telling them that it's good it's like okay awesome that will give us another little bump there ain't no video on your whole product page there's no video on your that yeah talk about the…

Shark Tank Investor Destroys YouTuber's Products · 2024 · comprobar

a lot to be desired there's not even want it doesn't tell me exactly what are even the benefits of drinking it you definitely want to make this long form have a little bit more copy on there it a drink but the more you tell the more that you sell what these guys also have and there's no reviews on the site photos this is where a lot of gold typically hides and there's lots of photos of people holding the bottle up these things haps into the herd mentality of people wanting to try it tweaks in their conversion rate which can literally add up to hundreds of

Shark Tank Investor Destroys YouTuber's Products · 2024 · comprobar

nice one thing that surprised me was just how short this product page is right we're trying to sell something that is2 and $95 there are a lot of cheaper alternatives that exist out there on the marketplace we're going to need to really push home our advantage I don't know why there isn't way more ugc videos is a huge opportunity to do a whole us vers them and then showcase how the good American jeans are so much different to that because heck those other jeans are a lot cheaper than $295 so we need to

How To Build $1B Sales Funnel In 22 Mins · 2025 · comprobar

foremost, the thing that is going to shift the brand monumentally more than any other, you know, coding anything is going to be your product imagery. And this is where, you know, I was working with a brand and they had, uh, they were selling men's fashion clothing. And I went onto the website, it was luxurious clothing as well. I was like, this is, it's just not up to scratch. So we completely reshot it. We got a stylist, we've got a professional photographer, and we completely reshot all of the imagery and the business like doubled kind of straight away. And this shows you, take

Complete guide on how to launch a clothing brand · 2024 · comprobar

like if you have a beautiful product just show me a picture of the product you know like I brought TRX to Market and if you just took a picture of it the most beautiful pictures in the world will never sell it we had to do a video what is TRX the a picture wouldn't do it we had to show a rubber band like what do you do with that yeah yeah there was no concept so you can show somebody what's going on and all of a sudden it clicks

AI, Paid Social, and Frameworks for Success with Charles Tichenor of Disruptor School · 2023 · comprobar

to you. Whereas if someone is using flatlays, or it's going to only tell so much of a story, but if you're using user-generated content, and then skew catalogs, it's easy to see them rely on letting the product sell itself because it's it's a picture, and people know so many. It's commoditized. So skins, you're missing the story." which goes back to like, when the creative explains the rationale behind it, you as a beauty owner, or any brand, has to explain the rationale behind the decisions you made in your product, otherwise you're going to lose the differentiator that distinguishes that…

Beauty & Wellness Brands: How to Crush Your Creative with Lauren Schwartz | Perpetual Traffic EP 688 · 2025 · comprobar

like if you have a beautiful product just show me a picture of the product you know like I brought TRX to Market and if you just took a picture of it the most beautiful pictures in the world will never sell it we had to do a video what is TRX the workout equipment from the gym the the yellow bands so I brought that that to Market a picture wouldn't do it we had to show pictures of a rubber band like what do you do with that yeah yeah there was no concept so the best way to get to do they say you can show somebody what's going on and all of a sudden it clicks

AI, Paid Social, and Frameworks for Success · 2023 · comprobar

Y mi anuncio, mi primer Facebook Ads era vergonzoso, onda literalmente le pedí a mi señora que mantuviera el teléfono como mirando hacia abajo y yo con la mano mostraba pistola masaje como me hacía masaje en el brazo como para mostrar que funcionaba no más. Fue sin editar, nada como un video que le mandaría ya a una persona por WhatsApp muy random de 10 segundos. Y tenía CTR así, no sé, pues 3% El mejor tipo de anuncio. El mejor tipo de anuncio, increíble.

Cómo pasar de 0 a US$10M al Año en Mercado Libre - Raimundo Cannobbio - E78 · 2026 · comprobar

and this thing is Gangster we have a saying in marketing show don't tell and that's exactly what he is doing everything is animated gif HT ml 5 videos he's showing all the different use cases rather than just telling beautiful like if you're going to sell a $96,000 pickup truck it's got to look

Shark Tank Investor Destroys YouTuber's Products · 2024 · comprobar

What might be surprising is browsing moments can often turn into high intent moments. Meaning, people are enjoying video content, and during these entertainment moments, it can turn into a purchase decision at any second. In our research we found that in the U.S., 75% of you agree that YouTube enhances the traditional shopping journey by delivering unexpected inspiration. as users are five times more likely to watch a product demo on YouTube before purchasing.

Google Marketing Live Keynote 2022 · 2022 · comprobar

muestran cómo se usa eso también es bien bien interesante porque además basta con que quizás yo vea el vídeo y no voy a tener que leer todo lo que está al lado y listo y me convenció lo quiero comprar es importante por ejemplo en productos que requieren armados o productos que tienen lógicas de usos bien definida

Webinar I UX y Diseño · 2019 · comprobar

algo que me encanta que es esto, que se hacen insertos de vídeo dentro de los productos, entonces igual como que aumenta mucho el storytelling, el valor de la marca, ver cómo son los productos en la vida real y me encanta esto de que no

¡Mejores Ecommerce y ejemplos de un buen UX para tu tienda! · 2020 · comprobar