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El contacto personal y proactivo supera a la automatización para fidelizar y reactivar clientes

Comunicarse de forma directa y humana con prospectos o clientes —enfocándose en agradecer, construir una relación genuina o entender sus razones en lugar de enviar encuestas automatizadas o intentar vender de inmediato— genera mayores ingresos, retención e información cualitativa que el marketing tradicional. Aunque las fuentes coinciden en la superioridad del trato humano frente a los procesos automatizados, difieren en el canal utilizado (llamadas telefónicas, correos breves o tarjetas de agradecimiento) y en los tiempos de contacto, que van desde interacciones periódicas cada dos o tres semanas hasta esperar un año completo antes de recontactar a un cliente inactivo.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 9 intervenciones distintas de Alex Hormozi, GaryVee, Oski de Haciendola y Perpetual Traffic. Son 9 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

Cualquiera que haya comprado dos veces y no haya vuelto a comprar, es una oportunidad. Es como: sé que la probaste, sé que te gustó. ¿Qué pasó? Y lo más probable es que, para ser tener una persona dedicada exclusivamente a contactar a las personas que solían comprar y ya no compran es, como mínimo, absolutamente necesario. Es una gran investigación de mercado, pueden decir sí, no haciendo eso en el espacio del comercio electrónico, creo que ese es el tipo de inteligencia del cliente y de retención que es ninguna otra manera, ya sabes, simplemente no se puede. No se pueden enviar puntuaciones…

The Most Important Person You Need to Hire for Your Business · 2024 · comprobar

the whole thing dude I think Ecom misses this massively if somebody buys your ravenous for their food um once you've bought once you've tried it once you've bought twice I know you liked it anybody who's bought twice and hasn't bought again man is that an opportunity it's like I know you tried it I know you liked it what happened and chances are just feel like having a dedicated person do nothing but reach out to people that used to buy and haven't bought anymore at an absolute minimum it's great market research they can say yeah it doesn't insert objection here but if you're not doing that…

The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!) | PT EP 582 · 2024 · comprobar

and so the reach outs essentially approximate what you do to have a personal relationship with someone but you put it into a system and here's the key part about these reach outs is that the reach outs don't need to be necessarily about the product you sell or their experience as a customer but more checking in on the human being delight and so you can know that every 14 to 21 days you're going to reach out to them and say hey how's life or hey I saw that your daughter uh is going to college or hey I saw that uh you went to that concert this weekend how was it what it does is it creates a…

7 Ways to Get People to Buy More Times · 2024 · comprobar

people that try to un the people that try to scale the unscalable going forward are going to win. the people like Wine Library, my company, where we call every person that places their first order on wine library.com with a human being and say thank you and customer when we call and say, "Hey, Rick, super thankful for your case of Pog Grigio. Hope you enjoy it. Maybe you sure it's cold. Hope you enjoy it. Have order with us." You can literally hear the customer waiting for the other shoe That costs me a lot of money. A human being calling one that's can call and costs money and they have to…

Social Mix Keynote: Gary Vaynerchuk | 2012 · 2015 · comprobar

uh pretty big stuff and it was because i couldn't get webinars i couldn't get vsls i couldn't get all the fancy stuff that you guys get to work um and so i went back in time and just was like if i can just get them to give my phone number i'll be able to get them to like buy [ __ ] from me and so i went and called back all these webinar leads that never showed up or never bought or whatever and ended up doing like 100 000 in sales in a day and i was like wow this is so much easier and so

30 Minutes of sales training that will explode your business in 2022 · 2022 · comprobar

uh because every time I get a note I always go and try to sign two more people up and I actually will send engagement thank you cards back to those people that say no% call me eventually when they realized they made a huge mistake so I love it man great attitude

The Super 8 Event Raw Footage · 2016 · comprobar

did four or five years ago is create a thank you Department because I wrote a book called The thank you economy and so when you get hit up in four months it's going to start with a phone call because we think the human element has much more Roi than the email element and obviously

CO-OP THINK GARY VAYNERCHUK FIRESIDE CHAT | CALIFORNIA 2016 · 2017 · comprobar

remarketing to um to non returning customers over a 7-year period from 1999 to 2006 and the Cadence on the recall for us is actually now one year like we were finding that too many customers if we really aggressively tried to get them into the refun within three six even nine months which is where I had it for a long time and I think we went to a year a year ago um so maybe I don't I don't know exactly the details on your

CO-OP THINK GARY VAYNERCHUK FIRESIDE CHAT | CALIFORNIA 2016 · 2017 · comprobar

which is we we are triple Downing on using technology as a gateway drug to human interaction so we're spending a ton of time now mapping people's Instagram and Twitter accounts figuring out what they care about and then using that as a proxy to get them into a phone call convers like actually what would it

CO-OP THINK GARY VAYNERCHUK FIRESIDE CHAT | CALIFORNIA 2016 · 2017 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

Ver las 9 citas de esta idea

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