El valor de vida del cliente justifica asumir pérdidas o márgenes bajos en la adquisición inicial

service. And there's more returns and more efforts. And you're raising your operational costs across the entire business. Because you've decided to optimize towards a slightly more profitable day one, far worse customer. Which means you're working a lot harder to make a lot less money. So if I have five campaigns, first off, we're going to start with what's my best investment. So I'm going to be able to look at second purchase rate and LTV. If you're not passing that information back to Facebook so that you don't know, you should start. If you're looking at lead gen business as I'm only…

Destroying 99% of Facebook ads experts (by Markademics) · 2023 · comprobar

So this is your most expensive conversion. Hopefully that person is going to buy from you repeatedly, right? But then at that point, they've converted, right? You have their contact information. You can hit them by SMS. You can hit them by email. You can retarget them. Like all of those conversions are a lot cheaper. This is the most expensive one. You're going to get this one conversion. And then you're going to get the less expensive conversions down the line, which is really what you're looking for, right? That's how you make the most out of those conversions and start getting repeated…

Why 52% of Businesses Are Still Doing This Wrong · 2025 · comprobar

concentrarte. Ahora uno podría preguntarse: ¿ sabes qué? Con este producto que la gente compra, en realidad no gano mucho dinero. Entonces, ¿por qué debería seguir insistiendo? Si tienes un conjunto de datos, entonces conoces el valor de vida útil de tus clientes y sabes que si un cliente compra ese producto inicial con un margen de ganancia bajo y luego regresa a tu sitio web después de una o dos semanas y luego compra otros productos. De esa forma sabrás que el valor de por vida es realmente mayor que mi MCA original. Así que puedo tolerar una pérdida en la primera compra, pero luego la…

$5.5M to $12.1M in 13 Months: What Happens When You Fix the Data First · 2026 · comprobar

skin and know it's sh maybe air custom has a lower CPN the LTV is terrible me 20 cents to do it maybe the hair buyer I lose 20 cents of opportunity cost every time I buy that customer and it hurts my inventory cuz now I got stock two different types of things my my Supply C my packing my bundle offers my up I got to now test two completely different email flows two completely different like landing page tests I got to do with different types of customer service like the post purchase costs aren't double they're like triple or quadruple because of the complexity at the end of the day I'm I'm…

Can You REALLY Boost Adspend by 20% in Just 30 Days? · 2025 · comprobar

customer has a lower CPA and the LTV is it cost me 20 cents to do it maybe the hair buyer I lose 20 cents of opportunity cost every time I buy that customer and it hurts my inventory because now I gotta stock two different offers my up I gotta now test two completely different email flows two completely different weight landing page tests I have to do with different types of customer service like the post purchase costs aren't double they're like Templar quadruple because of the complexity I'm making my business way more difficult so that it can make less money

Dynamic Creative & Machine Learning · 2023 · comprobar

maybe a customer that buys maybe we have a product we get a row as a three and that customer on average buys one and a quarter times maybe we have something else for our row as is a one but that customer buys three times and those additional purchases happen through email or search or maybe a retargeting ad on Facebook but that's really cheap that means that customer's worth way more money to us in the long term and we're securing future cash flow which means that we don't need to live and die by the roas or mer on any given day flow which means that you don't have to be profitable on day one…

Crush Facebook in 2023: The 3 Things You Need to Know · 2023 · comprobar

Si no sabes cuánto puedes permitirte gastar en adquirir un nuevo cliente, si no conoces su valor a lo largo del tiempo, realmente no deberías gastar ni un dólar adicional en tráfico. Esta es una empresa

$5.5M to $12.1M in 13 Months: What Happens When You Fix the Data First · 2026 · comprobar

talked about getting LTV and reoccurring customers the more recurring customers the worse that number on Facebook can be you can lose money because you're actually making you're not starting the day at zero you might be starting the day at 50 bucks or 30 000. so you don't have to make money from the ads you're putting out today focused on roads today or you can be a business that's focused on Blended CPA future cash flow and LTV now I know this

Crush Facebook in 2023: The 3 Things You Need to Know · 2023 · comprobar

skin and you know sh is maybe a hair customer lower CPN the LTV is terrible buyer I lose 20 cents of opportunity customer and it hurts my inventory cuz now I got stock two different types of two completely different email flows two completely different like landing page of customer service like the post purchase costs aren't double they're like triple or quadruple because of the making my business way more difficult so that I can make less money and to work

Dynamic Creative & Machine Learning | Adspend | Charley Tichenor · 2023 · comprobar

They probably, Let's say it cost them $10 to get me walk in that store. $10 CPA plus a dollar cogs. $40 AOV. They're making 30 bucks when I buy that. The problem is I'm never going to go back. However, If I got in there and got what my wife got, which was this great steak. That was let's say it cost them $70 to sell me that steak and they charged 80. They only made 10. But she's been back 5 times. The point is, You want to look at your ability to reinvest future cash flow. If you only ever make one sale, that sale has to be hyper efficient. And as platforms get more expensive every year, your…

What I Learned from One of Meta’s Top 100 Global Advertisers - Charley Tichenor IV - E65 [English] · 2025 · comprobar

Pero al final fue uno de los videos Sabi en el que dije como siempre estamos tratando de, ya sabes, minimizar el CPA y pero esa es una forma de pensar equivocada, porque a largo plazo como el LTV es el CPA es como de todos los días en el desayuno.

Los Secretos del Padre del Método 3:2:2 en Meta Ads - Charley Tichenor IV - E65 [Español] · 2025 · comprobar

why if I spend a dollar on these people I will have them return all the time um that's why we can afford to kind of lose on that CAC a bit or actual purchase if we can get to a zero CAC where it's break even now it's just how many free customers do you want want that's that in St measuring an app roaz my net I had a 1.4 new customer Raz which people are like oh no I need 300% Raz okay you that's the wrong thing I had a 1.4 new customer Raz I had five new customers I lost $24 on every one of those new customers that day but then made $1,300 in repeat sales which I don't have to try for anymore…

(Part 2) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t | PT EP 681 · 2025 · comprobar

Most businesses spend 80% of their time thinking about how do we reduce our customer acquisition costs? How do we get cheaper leads, pay our agency less, basically get more for less. That's what they obsess over. And then they spend 20% of the time, if that, on how do I increase my lifetime value of a customer? But the biggest businesses in the world, they have that flipped. They spend 80% of their time thinking about how do we make customers more sticky? How do we delight them more? What are some other offers that we can basically launch off the back end of that? What other services are our…

It Took Me 17 Years In Business To Learn These 7 Truths · 2026 · comprobar

niche, it's rare that they have the lowest cost to acquire a customer, the lowest CAC, which is what most that's not what the best and biggest companies often do. often they actually pay more to acquire a customer because customer acquired. But what they do instead instead of fighting for that 15 20% improvement in cost to acquire a customer, they find a way to massively increase their LTV. So I talked about have five times 10 times the LTV of what you've currently got, that's a much easier and more profitable way to go.

Google Ads For Ecommerce: 9 Keys To Success · 2025 · comprobar

so now let's talk about contribution margin this is often seen as the true profit per sale and optimizing for contribution margin it's a focus on maximizing the profit per dollar spent on day one one of the biggest gaps here is that it completely ignores lifetime value this approach limits the ability to build high value customer Journeys because of the focus on short-term decisions this places a priority on day one profitability instead of stability optimize for people who are of more value if that value comes after the first sale instead of making a onetime $10 profit what about acquiring a…

DPA Tricks to SCALE META ADS · 2024 · comprobar

order? But the absolute best Google advertisers take into account lifetime custom value. So, I'll give you an Google ads for McDonald's, right? And you're like, each customer is only worth $9. we can only afford to pay, you know, $2, $3 in terms of cost per new customer acquired through our Google ads. That would be really shortsighted. You're like, "No, These customers are worth $5,000 over their lifetime. We can afford to pay way more than $2 or $3. We can pay $200, $300." So if you take a lifetime customer view on how much you

The Keys To Success with Google Ads in 2026 · 2025 · comprobar

el lifetime value está hecho para negocios de márgenes sobre 90 donde es lo mismo lo que te venden a lo que ganá casi el profit la rentabilidad es igual a la venta casi en un el lifetime gross profit es lo que ganas con tu cliente a lo largo de su vida cach entonces Esa diferencia obviamente te permite tener

25 Millones De Dólares Por Año! - Jorge Odeh C.E.O de Lorenzo Di Pontti - E6 · 2024 · comprobar

If you're still trying to focus on getting the highest volume of customer who will never buy from you again, do not complain when in mid-February everything goes to shit. Because you've invested in polluting the data set of your business to acquire the lowest quality customers. You need to make a mental shift of trying to be good at selling anything you can and starting to be good at buying the right type of customers. It is not about contribution margin on a single transaction. If you have ever said the thing of, I need to be first order profitable. What you're saying is, I don't have a…

How to MAXIMIZE your Facebook Ads in Q4 · 2024 · comprobar

is well over a 90. No other campaign in volume of sales and how many of them are net new. Yes, the GPT on this is these are overwhelmingly net new individuals, meaning this campaign is buying future cash flow that will scale the business. If you're only worried about making a profit today, what you have, you are a salesperson, not somebody who runs a business. You need to understand the profitability that you on and the acquisition of better customers that come back and buy again

A BETTER Way To Run Facebook Ads In 2025 (it's simple) · 2025 · comprobar

entonces claro hoy día la compra promedio de 20 lugar pero toda misma se siente que va a volver a comprar 50 lugar entonces igual sigo teniendo margen ahí aunque hoy día me sigan saliendo 20 deudas la compras no tengo

Live Haciendola Como Hacer Ads en 2022 · 2022 · comprobar