Las metas de negocio deben desglosarse mediante ingeniería inversa hacia acciones e inputs concretos

Entonces, me pasa que topo con con distintas empresas que tienen objetivos bien macro, pero cero aterrizados a los canales de venta y a objetivos digitales que van de la mano con esos objetivos de venta. No, como ponte tú ya, si queréis vender 100 palos, ponte tú o 10 palos, ¿cuánto tráfico tenéis que lograr? ¿Cuánto tiene que ser tu conversión? O ponte tú si vendéis servicio y necesitáis recibir leads. Ya, ¿cuántos leads necesitáis? ¿Cuál es tu tasa de conversión después tu fuerza de venta? Como eso no está aterrizado. Entonces, okay, macroventa y después por canal y después subindicadores…

Estrategia, Palancas y cómo ver tu Dashboard Ecommerce - María Jesús Bascuñán - E29 · 2025 · comprobar

So the best practice that I have found that makes this very, very effective is at the end of every year is to first, before you write your plan for the next year, is to take stock on the last year. Look at all of your numbers. Look at the top line revenue, bottom line profits. Look at whatever the inputs that are driving those two numbers, whether it's leads or traffic or customers for your business and get very, very clear on what that looks like. Then you sit down and you think about, okay, what would the next 12 months have to look like for me to sit down at the same time and be like, hey…

It Took Me 17 Years In Business To Learn These 7 Truths · 2026 · comprobar

Y yo lo que hice en ese momento fue proyectar un crecimiento plano de un 30% año a año. Y básicamente dije, este es como un crecimiento alcanzable, razonable y en base a eso fui como haciendo el breakdown de, okay, este es mi ticket medio, como tengo que vender esta cantidad de unidades, eh, para vender esa cantidad de unidades necesito lanzar tantos productos y para lanzar tantos productos voy a necesitar contratar eh un diseñador, product manager, un y ahí fui como en el fondo haciendo desglose hasta lo más granular posible.

Cómo pasar de 0 a US$10M al Año en Mercado Libre - Raimundo Cannobbio - E78 · 2026 · comprobar

Esta cuestión parte de un proceso de ponerse metas largo plazo, muy plazo y hay un ejercicio típico que creo también lo comentamos la vez pasada, cuando me muera quiero que digan esto de mí Okay, qué cosa cómo tiene que ser mi personalidad, cómo tiene que haber sido mis resultados para yo llegar ahí. Entonces, esos tienen que ser mis resultados de meta para 20, 40 o 50 años, da lo mismo. Y después pensar, okay, para llegar ahí en 20 años, ¿qué tengo que hacer? En 10 años y para ser ¿Cómo debería estar en 1 año? ¿Qué cosas me faltan para llegar ahí? Okay, ¿qué puedo hacer para avanzar en esa…

Cómo Facturar 40MM USD al Año y Liderar +700 Personas - Gert Findel 2.0 - E39 · 2025 · comprobar

linked uh number three is just defining your inputs okay so it's impossible um to succeed if you don't know how to succeed right it's impossible to win if you don't know how to win so what you have to do um is you have to Define okay you know if I want to get 10 clients by the end of the year what actions do I have to do to achieve that and then it's about basing your wins for the day and your wins for the week and the month on the inputs and not the outputs because the outputs are out of your control it's just about did you do the input so did you send I don't know a thousand called emails…

How George Built a 6 Figure eCom Agency by 21 · 2024 · comprobar

like, they'll have a goal of like, yeah, I want to do this amount of revenue, but they're not dialing deep enough into it. It's like, okay, but is that revenue coming? Like, just, are we just talking about revenue? It feels like a lazy type of goal versus like, if you're, if you're trying to do X number in revenue, okay, I understand, but I would employ like you and I talked earlier. It's like, well, are you trying to double your customers? Are you trying to increase your average order value? Are you trying to increase the retention time? Like if you have people that stay with your agency for…

The #1 Critical Element Missing from Your 2026 Marketing Strategy · 2025 · comprobar

customers, then we could do the math backwards and figure out what that means for revenue. What do you want that product mix to be? And now we're actually talking about like, we're having a real business conversation here. So, and then if you pull that out and I think it was, they stratified it with 50% of their new customers they wanted in their high end product. It was 35% in and around there for the middle product and then 15% for the low end product. And so we added that all up and we figured out, okay, that is taking you from 10 million, their higher end product. So what would that mean…

The #1 Critical Element Missing from Your 2026 Marketing Strategy · 2025 · comprobar

you want to achieve in 2026, 2027, 28? Usually a one year, three year, five year goal is the most important thing. And then direct your marketing department and or your agency to achieve that goal. And oh, by the way, make it transparent. Tell them what you want. They're your partner. they don't communicate from the top what the true north is. And then having that being broken down by department, by quarter, by month, by week down. I see that people have goals, but it's aligned to know I can do this versus having that incrementality mindset of what's my contribution to the overall goal? If…

The #1 Critical Element Missing from Your 2026 Marketing Strategy · 2025 · comprobar

ya entendí al cliente ya hablé con chpt esto es un poco lo que yo hago cuando ya sé que tengo que empezar a trabajar con alguien y le digo lo primero que vamos a hacer es planificar tu año comercial para yo entender la cantidad de trabajo que tengo que hacer contigo y las oportunidades que hay contigo como

La Ecommerce Manager Más Buscada de Chile - Vale Ahumada - E26 · 2025 · comprobar

Y yo creo que uno de los grandes pecados la mayoría de emprendedores, grandes y viejos, que a veces nos quedamos trabajando en huevadas que no mueven la aguja, pues. Yo creo que lo clave partiendo desde lo personal hasta de la empresa es saber qué quieres tú de lo que estás haciendo hoy en 3 años más o en 5 años más. Y volviendo al tema de como esto de hacer la matemática de yo como IA en 5 años esta es mi meta y como pensando hacia atrás, en verdad a mí todos los días me deja saber como estoy haciendo lo que quiero para llegar a ese punto en 5 años más. Estoy haciendo suficiente a nivel de…

Levantó 21 Millones de Dólares a los 22 Años - Ian Lee - E52 · 2025 · comprobar

metrics we use in order to achieve a business outcome and that business outcome is what whatever the goal is the big goal so then from that goal we sort of begin with the end in mind and then figure out okay how do we get there is are through the mpis the npis are just a means to measure how to get to the Big the industry has been focused on in platform metrics for so long now and even just front end metric so people are coming onto endak and stuff now but it's exactly well why are we actually making you go to an enca Target this is why it's good and this is why when we scale aggressively…

Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It | PT EP 674 · 2025 · comprobar

Some kind of inkling that whatever that thing was worked and created sales. Cause you're not in this just to get likes and shares and impressions and all those, those are leading indicators potentially. But at the end of the day, you want sales, you want leads as we talk about it to marketing qualified leads to, or opt-ins really to sales qualified leads. Like at the end of the day, you want pipeline, you want sales at the end of all that. So work backwards to what the thing is, is that it's going

How to Get Sales in Your First Year of a Digital Business With Just $10k · 2025 · comprobar

within 90 minutes, if not less, depending on where you guys are. I would actually push you to have even deeper conversations, which is okay. Once you've established what those are, you need to then look at what resources do you have available in which you can achieve it. And then what are the additional resources you're looking at investing? I'm not saying this is necessarily going to work for everyone, but this has been working for me at least, where it's like, we're mapping out what do we want from 2026. And then I have like our sheet where it's like Q1, Q2, Q3, Q4, with key hires that need…

The #1 Critical Element Missing from Your 2026 Marketing Strategy · 2025 · comprobar

have the attribution tracking, cause fundamentally what you lack right now is an input output equation for the business to grow. And so every business needs to know what are the, what are the core actions that I do that increase how much money I make? And if you can't define that for the business, then for sure as shit, your employees don't know what it is. If you don't know what it is,

Watch This If You Have a Service Business · 2026 · comprobar

harto de mirar para adelante y decir Ya este año va a crecer un 3% vamos a abrir dos tiendas el e-commerce debería crecer a esta taza Esto es lo que necesitamos comprar cach Cuando llegamos a eso es lo que tenemos que comprar después la pega de nosotros es disponibilizar y vender Y eso es como mi

25 Millones De Dólares Por Año! - Jorge Odeh C.E.O de Lorenzo Di Pontti - E6 · 2024 · comprobar