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La realidad virtual transformará el consumo, pero su adopción masiva tardará décadas

Aunque existe la convicción de que la realidad virtual terminará transformando internet y el entretenimiento, la adopción real por parte del consumidor está lejos porque los cambios en el comportamiento humano toman mucho tiempo. Quienes invierten demasiado pronto en productos de consumo masivo corren el riesgo de perder dinero, por lo que resulta más viable medir el uso diario real o sostener la espera mediante modelos B2B y activaciones de marca. Las fuentes sitúan los primeros usos relevantes en un plazo de cinco a siete años, pero estiman entre diez y veinte años para alcanzar una masa crítica con tecnologías más integradas como lentes de contacto.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 11 intervenciones distintas de GaryVee. Son 11 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

One thing a lot of you know is I talk about consumer VR being further away than a lot of people think. Because two and a half years ago I jumped into VR when I tasted its beginning and I used it and I watched it and now I'm using my experience So I saw it and I'm like wait a minute this is internet 1990. The technology's here but the consumer behavior's not. There's not a person in this audience that knows somebody that spends two hours a day consistently living in VR. and so we're still a further way away and so I taste things and then I make judgment calls

Real Talk Summit Keynote Gary Vaynerchuk | Vancouver 2017 · 2017 · comprobar

I think the bigger and more interesting question for me is how patient are you? We are a long way away for virtual reality at scale at the consumer level. There's not a person in this huge hall or this gorgeous city that spends an hour a day in VR. It's just not there yet. The technology is moving very quickly. And so it's just like internet, right? Microsoft had Microsoft.com in 1991. Yeah. It really didn't matter until 1999. So your biggest thought to make what you're doing practical is either A, you get subsidized by B2B because going to the footy championship in September and a brand…

Business Strategies You Need to Start Doing the Last 127 Days of 2019 | Melbourne 2019 Keynote · 2019 · comprobar

have been built I think it's a million years away okay there's not a single [ __ ] person here that goes on VR for an hour a day it's great in theory it's not even close who here goes home and spends an hour in a VR headset no one too far away for me yeah if you want to wait 11 years and build leverage to be the guy then you're young enough to do that and if that's your passion you could do it but I hate when people try to jump on things too because they always lose yep you understand yeah I'm not interested in things that are good in theory I'm interested in things that people are actually…

UNPOPULAR OPINION: Losing Actually Turns You into a WINNER | Brisbane 2019 Keynote · 2019 · comprobar

VR is 100% not 99 the next platform the problem is it's much further away than a lot of these Tech nerds think so what what I learned with the internet VR is internet 1991 so I'm investing heavy in VR only B2B of the companies that I think will get bought by Google Apple Samsung and Facebook consumer VR is not even close you know like we couldn't even get ourselves to wear Google glasses we're going to go to VR I think VR hits critical mass when it goes to contact lenses and it's a good 10 12 15 years from we'll start gaming movies everybody in here in five years will probably put on a VR set…

Wieden+Kennedy Gary Vaynerchuk Keynote | London 2016 · 2016 · comprobar

Marvel Pokemon y de nuevo, volviendo a la paciencia V amigo es Vayner media 2010 y 11 cuando todos se reían de mí y amigos en 20 años serán amigos y todos van a mirar hacia atrás a los clips y decir [ __ ] hombre realmente lo sabías nfts de la serie 1 de amigos sean uno de los grandes coleccionables en los próximos dos o tres años, perdón, dos o tres décadas y estoy emocionado de trabajar duro para eso, así que la todavía hay mucho por descubrir, pero estuve allí en 9567 89 2000 para Internet 1, estuve allí para 2004 5 6 7 8 para Internet 2 y estoy aquí para esto ahora y estoy

Personal Branding & Marketing Strategies with Eric Siu · 2024 · comprobar

What's the most overrated new technology? Consumer VR. And let me explain why. For us right now, as a practical function, I believe in consumer VR. I just don't think you're going to see a lot of consumers really doing impactful VR stuff the way you want to over the next 36 to 48 months. You still don't know a single person that spends a good hour a day in VR hardcore. It's not there yet. So I think consumer VR is going to lose a lot of money for a lot of people. It's a great B2B thing. It's great to go to the Super Bowl and do a brand activation. But nobody's sitting at home for an hour on…

IS TECHNOLOGY CHANGING OR EXPOSING US? | FIRESIDE CHAT AT BLOOMBERG FOR CORNELL TECH | DAILYVEE 314 · 2017 · comprobar

understands that the only Arbitrage to the internet itself is going to be VR so VR is not going to Arbitrage social or how is it going to work together VR arbs out the internet itself VR becomes the next platform where our attention is you is I don't think VR on a consumer level is going to go as fast as a lot of people do and by the time they do I headset I think we'll be into contact mode in a decade when I think it actually hits scale I think VR right now is far more similar to internet 1992 93 we're slow yeah like we're slower than we think like think about how much you buy on Ecom this…

Gary Vaynerchuk Fireside Chat at The Drum | London 2016 · 2017 · comprobar

And I read an article you wrote about how virtual reality is going to be the next big thing in the next maybe five to seven years. You know just like I believe that the internet was going to be the platform that we lived our lives, I definitely believe that something like VR is where we're going to live our lives. I think in that article I talked about five to seven years before we saw the beginning stages and the article was more predicated on it's coming but way too many people think it's coming now. There's a lot of people investing in VR and think in 24 months we're all going to be…

Archangel Summit Gary Vaynerchuk Keynote | Fall 2016 · 2016 · comprobar

you feel about virtual reality and the outcome in the video game industry Calvin I think it's going to be huge I'm obsessed with VR it is my absolute prediction of the game-changing technology of our society over the next 15 years um I'm a big fan I do think it's going to take more time than most people think but I think it's going to be massively impactful on um on video games and on movies and TV and entertainment

The Super 8 Event Raw Footage · 2016 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

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