El hook rate y el hold rate determinan el rendimiento de los anuncios de video en Meta

Y el equipo está ahí al tiro, saca el extracto y de un capítulo sacáis 90 pedazos, corrí los 90 pedazos y si los corrí con 3 lucas, 5 lucas tipo con pocas lucas y a veces tenéis 1000, 2000, 3000 alcance que lo alcanzáis con pocos dólares, ¿cierto? Medís las métricas, pues, de el y ahí tenéis como a mí me gusta hacerlo bien científico de cierta forma. Eh entonces podéis ver el Primero que nada el A mí me gusta el parar el scroll, ¿cacháis? Veis como las reproducciones de 2 o 3 segundos dividido en el alcance total o de las impresiones totales, ¿cacháis? Entonces ah, esta huevada hizo parar al…

¡Tiene 3 Empresas y es Una Máquina del Contenido Viral! - Felipe Ñancupil - E45 · 2025 · comprobar

Anything less than that, probably something that Meta will not give a whole lot of impressions to and a whole lot of frequency to. But if you're in the 30, 40% range on hook rate, you're doing pretty well. That means your video is engaging. And that hook rate just on the video, because it's the first three seconds, like that's the So the big thing here is hook rate is three second video views and you can just do this

We Tested Meta Ads with $50M: Here’s Everything You Need to Know · 2026 · comprobar

into their system where it's like, uh, what retention do you have for the first three seconds First three seconds divided by impressions. Which is only, uh, dependent upon videos. Right. So the hook rate is a native, now native meta, do it as a custom calculation. But then with the hook ramp, you have retention, which a so much of a difference of play. But from the paid ad side, if you don't have the hook ramp, if you don't have that retention, you don't get to the call to action, which then what was the point? So like you're saying, I just want to go back to, so the, the hooks A hook ramp…

Easy Ways to Create Killer Hooks That Work Every Time · 2026 · comprobar

So I actually have here on our column, like book hold rate. And you can, what we always do is we will customize our columns. And this one here is one that we actually saved as a default setting. You can simply search for either hold or for hook right here. There's a lot of different ones. Hold rate percentage is what you want to find. And then here's your hook rate, hook rate percentage right there. And obviously we just saved that as a preset. So anyways, just for all those that have been doing it for more than a year, you do not have to do the calculations. If you're running a marketing…

We Tested Meta Ads with $50M: Here’s Everything You Need to Know · 2026 · comprobar

It's hook rate. The hold rate. Like I said, on this client call, we're like we're looking at hook rate and hold rate as the two metrics to determine, OK, which creatives do we need to make more of? Which ones do we need to do more iterations of? So the vast majority of the creatives that we're finding working right now and with very few exceptions are video content. The point is this, is that video right now is absolutely moving the needle, but we're not looking at the CPA that's associated with it to determine which creatives we should iterate upon, which is really interesting.

We Tested Meta Ads with $50M: Here’s Everything You Need to Know · 2026 · comprobar

First off, hook rate is three second views over impressions. So it measures how well the ad stops the scroll. And we aim for 30%. That's our target. What you can see on your screen is 30 to 40%, which is amazing. So we use as a benchmark 25%, like if it's below 25%, which is exactly in line with what, So 25% or greater is sort of our benchmark. Anyway, the point is, is like if you are below a 25% hook rate, your ad is probably being 30 to 40% is great. Average hook rate, you should be no less than 25. So what we're finding is an average hook rate of at least 25% is sort of that line.

We Tested Meta Ads with $50M: Here’s Everything You Need to Know · 2026 · comprobar

Los que vamos Bueno, es como la tasa de qué tanto hacéis parar a la persona el scroll, Como Tú lo mides como 3 segundos impresiones de 3 segundos dividido en impresiones, o sea, videos de visualizaciones de 3 segundos dividido en impresiones. lo divides como el que es como la forma matemática en ver como, oh, este anuncio logró parar al 40% de la gente. Es como qué tan bueno tu anuncio capturando la atención de Sí. un principio.

De Dentista a Estratega Creativo Experto en Meta Ads - Tomás Corona - E64 · 2025 · comprobar

The biggest metric that we look at and the metric that really matters in the advertising is hook rate. Hook rate, which should be well above 25%, tells you which creative, which video is actually stopping the scroll. Hold rate tells you if the message is actually holding their attention. We show this, like if it has a really bad drop off and almost like a steep slope to begin with, that's a very bad ad.

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And hook rate over 25% is considered very good. But when you're looking at the ranges, if it's below 15, that's like, okay, it's dead and gone like this, you know, just pull the plug. It's on life support. The over 25 is thriving and flourishing. So those are the kind of the ranges you can bounce around the 25. But if you're bouncing around 15, that's just too low. So 15 to go to 20, fine. 25 to go down to 20. Watch it. It gets danger that in between those two points is your danger zone.

We Ignored Meta CPA and Made 80% More Customers · 2026 · comprobar

Your 45% benchmark, mine's 30. I mean, I would like to see this on the hold rate, maybe a little bit higher. Like it's at 18%. Like I said, we're, we're around 20, 30% hold rates, but the hook rate is so good at 46%. 46% rate phenomenal. And then you can find what this next one you're showing is now a 21.45% hold rate, which is The last seven days was 21% hook rate of 54%.

We Tested Meta Ads with $50M: Here’s Everything You Need to Know · 2026 · comprobar

Well, in the previous strategy that we ran, the previous hook rate, just if you weren't on last week, hook rate is you stick around for longer than three seconds. It's basically is the amount of impressions divided by the people that saw more than three seconds of that video. Everything is now spending on hook rate. Meta wants two thirds of your video or two thirds of your creative video format. So you got your videos and you got your reels nine by 16. But you want a high five lo-fi, but still you have to have two thirds video. We understand two thirds video now because after examining all…

Why Your Organic Traffic Isn’t “Organic” (Brand Lift Breakdown + Feeder 2.0) · 2026 · comprobar

The large majority of all those are video, like I said, and hook rate and hold rate, as well as link click rate or link click through rate are the three metrics that we look at more so than anything else. And you want to have a hold rate, which is the amount of time like people actually stay on to watch the entire video past three seconds. We typically will look at a minimum of 10%, but in an ideal world, it's 20 to 30%.

Hit the Google Ads Ceiling? Here's the Creative Strategy That Breaks It · 2026 · comprobar

So the key performance metrics that we focus on when we are not only measuring creative performance but helping um formulate hypothesis for iterations is the three second rate retention or the thumb stopping rate which is three second views divided by impressions. The hold rate which is three plays divided by three second views. So after the hook, did it actually make them keep watching the ad? The average watch time, CTR, the click to purchase ratio, and obviously ROAS.

Crea una máquina de anuncios! Desde la estrategia y produccion hasta la iteración con Mirella Crespi · 2022 · comprobar

that is not already inside of Ads Manager. I am going to show you the exact formula But essentially what the hook rate shows us is, what percentage of people actually watched Now, this can really help show by using the right type of messaging inside of the first three seconds of your video ads. that we actually have a few differences, right? because that was actually an image ad. for a hook rate or a hold rate for image ads. And your click-through rate isn't always going to be because now that the targeting on meta ads sometimes you are going to see lower click-through rates instead of the…

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populares no me digas de interacción aquí están los vídeo views podemos ver impresiones de tres segundos aquí reproducciones de vídeo de 3 segundos eso lo vamos a dividir en por ejemplo médica a acumular el total de impresiones ya

Live Haciendola Como Hacer Ads en 2022 · 2022 · comprobar

And we're seeing this with more impressions, more reach, because hook rate and hold rate, especially on video, are the two things that we really find that alongside with outbound click-through rates to a certain degree. These are the two different metrics here that we're finding that meta is really optimizing for. Yeah, they want you to make money, but they need people to stay on platform for them to make money. And in order for them to stay on platform, you have to have quality content. You have to understand what does meta want for you to get what you want. What meta wants is retention…

We Tested Meta Ads with $50M: Here’s Everything You Need to Know · 2026 · comprobar

De hecho, eh vino al podcast Tomás Corona que él me enseñó como te tenés que fijar, ya, ¿cuánta gente se quedó en el hook? ¿Cuánta gente se quedó en el hold rate, creo que se llama? Eh, entonces, hay algo de por qué la gente se fue de ahí. Como en qué minuto tu gente se fue de esa cuestión. Y ahí empecé Empezábamos a ver como, oh, cuando hablo de el concepto familia la gente se engancha. Pero llego a decir pijama de algodón, la gente se va. Como hay algo ahí como tengo que alargarlo. Y cuando te metías a ese nivel ver como, okay, el hook se cae aquí,

De Periodista a Fundar 3 Tiendas Ecommerce con 29 Años - Sofía Prat - E69 · 2026 · comprobar

hook rates are about uh at about 25 uh like I will be impressed if I see a hook rate of like 40% and like minimum for me like that is the like that is the first thing to diagnose if it's not good enough because you know like everything your headline of like in the print era I look at Modern Advertising and it's a huge hit and so to actually question that I have been asked a lot

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So 32, 20, 20, you got about a 25% hook rate, 25% hook rate in the ad engagement here, which is the, why is this not? 25% hook rates kind of like the healthy keep scale. So it's falling within that average.

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Fue el mejor feedback que podéis tener te lo da el administrador de anuncios. Es un Que es cuando pagas porque se muestren los videos y mostramos las tres versiones y ahí vemos sacamos conclusiones, qué video se vio más, cuál salió más barato que se muestre, cuál tuvo mayor engagement, comentario. Entonces, ahí en base a esas métricas tú puedes elegir, ah ya, este es el video que tiene más probabilidad de romperla. Así que es superimportante.

How to go viral - Damned Veggie - E3 · 2024 · comprobar

Quiero saber, ¿cuál es mi tasa de hook? Es decir, de las personas que vieron el video, de las personas que les llegó mi anuncio, ¿cuántos vieron los primeros tres segundos? que se llama throughplay. La métrica del throughplay es throughplay dividido visualizaciones me dice de las personas que les llegó mi video que empezaron a verlo, ¿cuántas se quedaron viéndolo en los primeros 15 segundos?

Duplico sus ventas en 45 minutos · 2025 · comprobar

porcentaje de reproducciones de 3 segundos sobre impresiones. Y esta métrica nos muestra qué porcentaje de personas ven los primeros 3 segundos de nuestros videos, es decir, qué porcentaje de personas estamos enganchando con el inicio de nuestros videos y podemos ver que está en un rango entre el 14 y el 17%. Lo cual no es bueno. Por debajo del 20% esta métrica pues no es buena, quiere decir que no estás enganchando a las suficientes personas. Entre el 20 y el 30 está mejor y encima del 30% es bueno. Y por eso acá me dice, "Ey, cuidado, está en rojo." Después analizó la frecuencia por…

🔥 Claude se conecta OFICIALMENTE con Meta Ads ► TODO lo que necesitas saber · 2026 · comprobar

enfócate en cada público, armen el contenido analizando. ¿Cuáles videos tienen mejores hooks? Mantengan los hooks. ¿Cuáles videos tienen mejor historia, más retención? Mantengan la retención y empiecen a mezclar buenos hooks con buena retención. No hay mucha más mística que eso.

Duplico sus ventas en 45 minutos · 2025 · comprobar

Tenemos que intentar apuntar un CTR de tres. 3% es tengo un buen, buen anuncio. 1% es... Una tasa de hook arriba del 30 es muy buena, o sea, tenés buen contenido. Una tasa de retención arriba del 15, ahí se nos cae a pedazos mal, es muy buena.

Duplico sus ventas en 45 minutos · 2025 · comprobar