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Retener y fidelizar clientes actuales es mucho más rentable y eficiente que captar clientes nuevos

Vender a clientes existentes y prolongar su permanencia maximiza el valor de vida del cliente y reduce drásticamente los gastos de publicidad en comparación con el alto costo de adquisición. Controlar y medir el costo por cliente es indispensable para escalar, ya que los clientes insatisfechos perjudican la reputación y encarecen la adquisición de nuevos prospectos. No obstante, si ocurre una crisis grave de confianza, recuperar a un cliente descontento puede llegar a ser hasta cinco veces más costoso que adquirir uno completamente nuevo.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 7 intervenciones distintas de Alex Hormozi, GaryVee, Oski de Haciendola y Perpetual Traffic. Son 7 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

let me give you a little litmus test for this if your ads or your method of getting customers was getting you customers at call it 10 to1 in the beginning beginning and all of a sudden now you're getting customers at 5 to1 or 3:1 and it's only been a year later your cost to a Car customer should only go up with the increased cost of CPM meaning the cost per impression and so if cpms go up by 15% a year or whatever they go up by then that's the amount that your ca should go up your cost to acquire a customer now the good news is that as a business owner you can increase your LTV over time as…

Watch this to keep more customers · 2024 · comprobar

Es cuánto nos cuesta generar un cliente o una venta. Cuánto nos cuesta comprar un cliente si es que se quiere entender de alguna forma distinta. Y aquí está la clave. Si uno no sabe cuánto le cuesta adquirir un cliente nuevo, se dice que probablemente no tienes un negocio o que no lo vas a poder escalar. ¿Qué significa escalar? A crecerlo de manera sistemática y te puede desplazar la competencia. Entonces aquí es donde vuelvo a recalcar la importancia del costo por adquisición. Nosotros tenemos que saber cuánto nos cuesta adquirir un cliente nuevo.

Ecommerce Tour Junto a Federico Sánchez y Óscar Muñoz de Green Glass y Haciendola.com · 2020 · comprobar

didn't bite the bullet you didn't uh undergo a very uh radical bad PR campaign that now you're just trying to save face I I'm saying this because I have seen where um people have invested more money in acquiring returning customers because they're trying to salvage from a bad mistake and I was like look your net new customer is like a fifth of the price and they don't know about the reputation that this previous leader imposed so like this is a different Market it's a fifth of the cost but they made the investment they continued to do it because they didn't want to lose that brand reputation…

nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your Marketing | PT EP 616 · 2024 · comprobar

give you an example if we had two ways to make X all right and X dollar from keeping a customer means they stay for three more months an xll from getting a new customer means we have to pay to get a your customer so we pay Mr YouTube or we pay Mr Facebook $11,000 to get X or we could pay $60 in staff or labor to get the same xll so let's say I had to pay for an hour of extra work per month for my team to reach out or hop on a phone call or two 30 minute phone calls paying 20 bucks an hour and so this is return the $60 to get the X versus $1,000 to get the x is like 17 times better return and…

I Tried This Simple Business Strategy for 60 Days. This is what happened · 2023 · comprobar

this sale but you lose three customers you would have lost over here so it's worse than a refund you lost three times or five times the amount and guess what happens from these people these people tell other people not to buy the thing so sometimes not serving One customer can cost you tons and tons of money so anti-realists of customers that would have bought now won't because they know someone who told them you suck and the big obvious one is that if someone's not satisfied they're also not going to buy your next thing so what we did was we

Watch this to keep more customers · 2024 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

Ver las 7 citas de esta idea

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