El consumo móvil y el vídeo vertical dominan la atención digital e impulsan las conversiones

Hoy en día el 90% del tráfico de casi todos es mobile. Y siempre que diseñamos nos ponemos de desktop y empezamos a hacer los banner de desktop, vemos las fotos de desktop y dejamos de lado mobile, pero el concepto debería ser mobile first. Diseñar siempre primero para celular y después vemos la versión desktop.

La Guía Definitiva de SEO Para Ecommerce - Fernando Parra de Agencia RYF- E71 · 2026 · comprobar

interesante 70 por del tiempo global que ven las personas de video justamente dentro de YouTube el 70 se ve a través de smartphones o tablets por eso impacta completamente en lo que son los shorts o

How Google Ads Will Change in 2024 (4 Trends) · 2024 · comprobar

And I think this was an existential threat for TikTok, meaning that it was going to be a network that was going to pull away users from Facebook, which the younger demographic, absolutely. is something that we use every single day now and we advertise on it every single day as they stole yet another feature, which is fine. Yeah. Which is reels. And it came in. Yeah. And I think TikTok had a huge impact on Meta overall. You know, we can debate whether it's, you know, social, whether it's media or whether it's both. The point is this, is that it had a big impact on, on their competitive nature…

Why Meta Is the Best Ad Platform on the Planet in 2026 Part 4 · 2025 · comprobar

A powerful example is taking your existing assets to create video ads in multiple orientations, including vertical ads for YouTube shorts. Your images and your text, your product feed, or app store listings all brought together in a video ad. Based on internal data, advertisers that included at least one video of each orientation to their Performance Max campaigns delivered 20% more conversions in YouTube compared to horizontal videos alone.

Google Marketing Live 2023 Global Keynote [ASL] · 2023 · comprobar

But the thing is, the matter is that you look at it, I think like what 70 percent of all time on Instagram is reels. Their inventory, what's available, what people are consuming is definitely video. Video are reels in the meta ecosystem.

We Tested Meta Ads with $50M: Here’s Everything You Need to Know · 2026 · comprobar

YouTube shorts averages over 50 billion daily views. And meanwhile, viewers are also watching more content on the big screen than ever before. We also see this play out on YouTube, which is reaching more than 150 million people on connected TV screens in the U.S., making us the number one most-watched streaming platform in the U.S. Creators and viewers want everything from 15-second shorts to 15-hour live streams. We know hit shows but did you know that more than 50% of Gen Z say they watch content that no one else they know is interested in? And as we say, prime time has become personal.

Google Marketing Live 2023 Global Keynote [ASL] · 2023 · comprobar

directos hablando de que la audiencia de YouTube convierte mejor o tiene una intención de compra mayor que otras plataformas en donde se ve gran contenido de video más en formato corto como TikTok y lo que son los reels en Instagram. Entonces, eso me llamó mucho validarlo, hace sentido que el usuario está más calificado ahí, pero obviamente

Google Just Revealed the Future of Google Ads (Google Marketing Live 2026) · 2026 · comprobar

the best people and short the whole thesis around shorts creates Longs viewers we actually haven't seen any evidence that supports that people watch shorts want more shorts people want Longs want more longs which doesn't necessarily mean that people from a different platform don't watch you on shorts on Tik Tok and then they're a long form YouTube Watcher and then watch your stuff on YouTube that long but usually people who watch long form stuff on YouTube watch long form stuff on YouTube people watch short form on YouTube watch short form some people watch both but most of the time people…

I Posted ONLY Business Content for 30 Days [STRATEGY REVEALED] · 2024 · comprobar

In our research with TalkShop, we found that in the U.S., 75% of you agree that YouTube enhances the traditional shopping journey This is huge because Shorts has over 30 billion daily video views. as users are five times more likely to watch a product demo on YouTube before purchasing.

Google Marketing Live Keynote 2022 - American Sign Language · 2022 · comprobar

And you can't talk about discovery without talking about YouTube. Who here watches YouTube? And you are not the only ones. YouTube is the number one most-watched streaming platform and has been for the last 12-plus months in the U.S., according to Nielsen. Every day, on average, people watch 1 billion hours of YouTube on CTV and shorts get 70 billion views. Viewers come to YouTube on every screen and for every format, from the living room to shorts to find what they love. And that's particularly true on YouTube Shorts. People love YouTube Shorts. Over 70 billion are watched every day.

Google Marketing Live Keynote 2024 · 2024 · comprobar

YouTube has been number one in streaming watch time in the US for more than two years. Around the world, people watch more than 1 billion hours, 1 billion hours of YouTube on TV screens every single day. For more and more people, watching TV means watching YouTube. Guess what else are people doing on their TV screens? They are scrolling YouTube Shorts. And they are doing it in huge numbers. YouTube is the only major platform taking short-form video from mobile to TV screens. Across all surfaces, Shorts has more than 2 billion monthly active users and is growing fast. Engage views grew by over…

Google Marketing Live 2025 · 2025 · comprobar

The video landscape has gone through a complete transformation. Online video watch time has gone up by 34% per day during the last two years as cord cutting becomes more prevalent. And short-form video is also exploding in popularity. YouTube Shorts is averaging over 30 billion daily views, up 4x from just a year ago. Finally, people are increasingly watching YouTube and other video on connected TVs. Given these changes, if you want to be where your audience is, online video is a must-buy.

Google Marketing Live Keynote 2022 · 2022 · comprobar

Online video watch time has gone up by 34% per day during the last two years as cord cutting becomes more prevalent. And short-form video is also exploding in popularity. YouTube Shorts is averaging over 30 billion daily views, up 4x from just a year ago.

Google Marketing Live Keynote 2022 - American Sign Language · 2022 · comprobar

Number five is we went from emphasizing shorts to emphasizing longs. We saw that longs got the best people and the whole thesis around shorts creates longs viewers. We actually haven't seen any evidence that supports that. People who watch shorts want more shorts. People who want longs want more longs, which doesn't necessarily mean that people from a different platform don't watch you on shorts on TikTok. And then they're a long-form YouTube watcher and then watch your stuff on YouTube that long. But usually, people who watch long-form stuff on YouTube watch long-form stuff on YouTube…

If I Wanted To Grow An Audience In 2026, I'd Do This · 2026 · comprobar