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El contenido solo funciona cuando se enfoca en las necesidades de la audiencia y no en los intereses del creador

La mayoría de los creadores y marcas fracasan porque publican contenido egoísta centrado en sus propios productos, dificultades o deseos de venta, ignorando que los receptores solo prestan atención a lo que les aporta valor directo. Para destacar frente a las alternativas ilimitadas de internet, es imprescindible aplicar empatía radical e investigar primero quién es el receptor para construir el mensaje desde sus necesidades y contexto. Aunque algunas fuentes sugieren crear pensando en ayudar a una sola persona y otras proponen diagnosticar y segmentar audiencias más amplias, todas coinciden en que se debe dar valor genuino antes de pedir cualquier retorno.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 13 intervenciones distintas de Aaron Young | Google Ads | Define Digital Academy, GaryVee y Oski de Haciendola. Son 13 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

So keep doing what you're doing right now. So how do I actually change their perspective and make an impact on them by telling my story? Just make the fucking video. One person. One person. One person. People are worried about getting bigger. Focus on putting out the message. But if you start putting out for the purpose of helping one person versus how do I get more followers,

How to Turn Your Struggle Into Your Strength | Tea With GaryVee · 2020 · comprobar

separado. Va en ambos sentidos. Creo que esto ha influido en mi escritura, la escritura ha influido en mi marketing, también ha influido en la comunicación empresarial. Sí, vuelve a la humildad y la empatía. Nadie quiere leer tu basura. Tienes que abordar tus proyectos de esa manera y

Story Telling For Google Ads [Interview w Isaac Rudansky] · 2025 · comprobar

O sea, yo reforzaría la importancia de ponerse en el lugar del otro siempre y ahí la empatía. Tú como antropólogo La empatía. La empatía es fundamental y muchas veces se habla de la importancia de investigar en muchos lados, pero nadie te dice para qué. ¿Y para qué se investiga? Para poder ponerme en los zapatos del otro y poder darle el mensaje correcto. Correcto para él. No correcto para ti necesariamente. Y ella también era de esta onda observar, empatizar y escuchar.

Cómo Aumentar Las Ventas de tu Ecommerce con Copywriting - Diego Acosta - E28 · 2025 · comprobar

make a point that I think all of you are of this into a nice bow you have to think of yourself as a media company not as an advertiser yeah if you actually I'm actually CNN or The Wall Street Journal or ESPN or or vogue not I want to be an advertiser in vogue it changes the way you think about things I only think about bringing value to the audience not extracting value from the audience advertising extracted value the content was giving value that was the exchange of media we as humans and businesses need to use these distribution platforms to be the content not the advertiser and that's…

The ROI of Every Social Media Platform | Fireside Chat with Tyra Banks at Stanford Graduate School · 2018 · comprobar

They don't care. The fuck would a customer care about that for? Don't try to sell food on altruism. It's really not. Nobody gives a shit about what you just said. People care about if the jam looks good when you put it on the bagel and then they just You're too nerdy right now. You're making shit that you find interesting and I find interesting. Like you're making content that nobody gives a fuck about.

How to Use TikTok As a Catalyst To Your Side Hustle Success | 4Ds With Gary Vaynerchuk · 2022 · comprobar

things of that nature and one of the keys that I think a lot about when I speak is getting a sense of who's in the audience and reverse-engineering obviously I can't give the same speech to a roomful of 22 year old founders that are trying to build machine learning companies as I can to a bunch of 16 year olds who are trading cryptocurrency in the same way that I can't to a 48 year old executive fortune 500 CMO crowd and so I'm always kind of weaving I have little 201 on this it's super important for you to do one thing it's important for you to do what I did before I took this stage which is…

76 Minutes on How to Get Your End Consumer to Pay Attention | DailyVee 373 · 2017 · comprobar

tell you my number one marketing advice is to be empathetic everybody's so selfish when they market they want the customer to do what they want them to do instead of the way I think about it which is more counterpunching which is listen to what your customers doing that you're trying to sell and market to and formulate a marketing strategy around that and so my number-one marketing advice is empathy and then skillset around once you realize where they are and to me in November 2017 that is to become the disproportionate best facebook marketer that you could be thank you now hey

THE MOST PRODUCTIVE WAY TO SPEND YOUR TIME | ELEVATE 2017 IN COPENHAGEN, DENMARK | DAILYVEE 350 · 2017 · comprobar

And more importantly, is the word that drives my life is actually context, not content. I talk so much about content. The reason I am successful and the people that follow are successful is because they're great at context, not just content. Clearly, if you don't have context on the other person, if you're not deploying empathy for the other person, if you're not worried about them, then you have no shot. is because I'm far more worried in the next 32 minutes plus about delivering you value and giving stuff for you, not what I can get out of it for me. I don't want your fucking money. I want…

The Secret to Success Is Context, Not Just Content | Sydney Keynote 2018 · 2018 · comprobar

Estamos en la sociedad más egoísta persona está tan centrada en lo que quiere de los demás, pero no aportan ningún valor a cambio. La puerta de entrada a todo lo que conferencia es la empatía y el altruismo, pero eso es lo menos atractivo mayor parte del contenido que veo en cada plataforma es tan egoísta a nadie le importa una [ __ ] a nadie le quiere vender hay demasiadas otras opciones esto no es la televisión nocturna o los infomerciales donde solo hay 36 canales esto es Internet es contenido ilimitado y hay mucha publicando [ __ ] buena estás acabado

The ONE STRATEGY For Businesses That Will Work FOREVER | Sydney 2019 Keynote · 2019 · comprobar

>> Consistency. Um, having the humility and one, Aaron. Actually being good. Erin, you do know that 99% of people are not good enough for us to give a [ __ ] about what they're posting. not good enough is they're worried about them. The best way to be a creator that pops is to be 100% focused on the audience. of their attention. I want all of you to pay attention to me so I can make money and be famous. Selfish, Why don't you give? and then ask. I wrote the book. It's called Jab, right hook. It is give, and then ask. It's not give, and then take.

Tea with GaryVee 86 · 2025 · comprobar

did was really focus on contextual relevant based content strategy like it's not about what I think is right it's not about where I think I want to go it really starts where our high value St stakeholders are like what do they care about what are they interested in and then it's finding that intersection between the stories they want to hear about and the stories I want to tell when you find that magic you really

Marketing for the Now: EMEA Edition · 2024 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

Ver las 13 citas de esta idea

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