Marketero

Marketero · Temas · Canales de adquisición

El contacto directo y el envío de producto a influencers generan tracción y contenido auténtico

Construir relaciones manuales uno a uno con creadores y enviarles producto completo como regalo, sin exigir menciones obligatorias, permite validar marcas y obtener contenido genuino a bajo costo. La mayoría de las fuentes coincide en aportar valor primero o usar regalos sin condiciones para lograr menciones espontáneas y detectar a los creadores más alineados. No obstante, existen discrepancias tácticas: algunas fuentes sugieren negociar tarifas agresivas por mensaje directo o recurrir a correos electrónicos dedicados con ofertas concretas cuando las publicaciones en redes no convierten.

Quién lo dice, con sus palabras

Esta idea no sale de una entrevista suelta: aparece en 20 intervenciones distintas de Alex Hormozi, Davie Fogarty, DTC Podcast, GaryVee, Oski de Haciendola, Perpetual Traffic y Sabri Suby. Son 20 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.

this could be a real make moment for us. So we contacted this Italian influencer and he replied, he went to scene and he replied straight away. He was like, no. So we responded back to him and we're like, okay, how about if you just give us the address, we can just send you ties and just let us know what you think. We're not asking for anything. You can just give us a chance and just try it out. He ended up agreeing to it after probably 20 or 30 back and forth. So we're just happy he was responding. We ended up sending him the goods and he messaged back. He's like, yeah, okay. I really like…

How We Make $100,000 a DAY Selling Ties · 2024 · comprobar

The thing that's really sneaky that Rolex does, they have deals with certain celebrities that are completely unofficial. They simply gift them watches and it's kind of they know what's expected of them that they will post it and they will promote the brand. This strategy is so powerful because it's not seen as an advertisement. And it's a phenomenal way to keep your brand present with popular culture by looking at the people that are popular in today's climate and simply gifting them your product or service. Now, if you own a product business, by far, what I think one of the most powerful…

How Rolex Brainwashes You To Buy $80,000 Watches · 2025 · comprobar

Sí sí, el concepto parte de su incluso parte de su branding como marca personal, ¿no? Entonces tratamos de hacer como un full circle en toda la propuesta de valor eh en base a un personaje que es famoso por tirarse las huevas. Y al final lo que necesitábamos es que te las tires para poder hacer tu prueba del cáncer testicular. No, y yo creo que aquí hay un gran aprendizaje porque a ver, preguntan mucho, a mí me llegan muchas preguntas de ya cómo trabajar con influencers, cómo hacer estas colaboraciones. Y creo que la gente comete mucho el error de ir a buscar el influencer y después pensar la…

Cómo Construir Un Ecommerce de 8 Cifras - Eduardo y Fauadz de MyCocos - E68 · 2025 · comprobar

I'm going to go yesterday in Melbourne I talked about this and somebody started doing it on the spot and has already had a bigger return on their business in one day than everything they've been doing in social for a year how do you do it at scale you spend 5 to 7 hours a day or have an employee do it and you DM people one by one until Instagram blocks you and you have to wait to start again and you ask them how much it would cost for them to take a picture physical product you ask them how much it costs always negotiate it's like a garage sale always offer less than they ask see what happens

The Secret to Success Is Context, Not Just Content | Sydney Keynote 2018 · 2018 · comprobar

how many people here sell a physical product like a sandal like a peanut butter like raise your hands tonight you go home you have an how many of you have an Instagram account for that business raise your hands great you go home and you DM every single person using the hashtags that are associated with your business and you direct message them and you ask them to send you a sample of your product to them and stand would they post it nine out of ten won't even answer one out of 30 will post it the others will ask you to give them money to post it you should pay them because 90 out of a hundred…

95% of You Will Ignore This 2018 Marketing Strategy | Business Squared Keynote in Australia · 2018 · comprobar

So what we ended up doing was it was like this plug and play method. So we were taking the influencers that worked with us on Purely White Deluxe and we were bringing them into the clothing brand. And we sent it to our top 15 influencers that worked with Purely White.

How Comfrt Made $500M in 3 Years (and Became #1 Clothing Brand on TikTok Shops) · 2025 · comprobar

Um, is there a secret? Free stickers excites me. That's low cost for you for good exposure. Free stickers, yes. Free fucking jackets. Only if they promise to post it and they're real big. There's no secret math. There's no formula. You have to go on intuition. You should audit them. See how engaged their audience really is. You know, maybe FaceTime them for two minutes. Maybe you can get a real connection. Free stickers all day. It's just cheap. They put on their laptop or they share it. Like, even if they don't share it, let them have it around their life. But, but, um, it's just, it's just…

8 Business Strategies You Can Start in Quarantine | Tea With GaryVee · 2020 · comprobar

real answer yeah cuz the major and sending samples to influencers who are willing to post it in feed okay so like for me I mean for you instead of like watching TV just like dming a thousand influencers and being like this is our brand so giving out course you can giving out stock if I don't want to give away the whole thing we're making sample packages is that okay or does it differentiate between you want them to have the physical package I want them to have the physical package cuz you're building brand and what you're doing with sampling is trying to save a couple pennies and the pennies…

My Advice from Rich People & for Rich People | GaryVee · 2019 · comprobar

the way he influences this style. He makes it look good. And so this process of contacting influencers, then working with us, we kind of just rinsed and repeated that over and over again with different influences. And then we started getting a more of a consistent spike of sales and then more of a spike of sales. And then our Instagram page started to build followers. So it went from 10K to 20K to 50K followers, 100K into 120K. So like we started building real momentum. And then like we started being known as the necktie guys. These are the guys to go to online. The social media, necktie guys,

How We Make $100,000 a DAY Selling Ties · 2024 · comprobar

another video on previously. The final traffic source that we get a lot of success with is influencers. If all of this is feeling really technical and you're struggling with it, I do suggest you could do a simple influencer outreach and send some influencers your product. The main thing that you need to focus on there is relevance to your product category. I'm not going to send this massage roller to someone completely irrelevant to my demographic. If I've got a massage roller, I want to send it to a fitness athlete. The other thing to take note of is how engaged are they? Are they getting…

COMPLETE Shopify Tutorial 2023 - How To Create A Profitable Shopify Store From Scratch For Beginners · 2022 · comprobar

and we can have All right. So like So right now in my right now I'm being CC'd with influencers where they're being sent to fill out a form to create a first-party CRM for me to be able to activate them. Like God I haven't like It's going to be really good. The best part for me is I have leverage with them. Unlike you going or you going cold, these are people that follow me that I've probably brought value to. So us whatever I ask is going to convert at least the first one. You know, I have to find my cadence of not asking too much, but it's going to work. Building that out, scaling the…

Business Advice You Can’t Afford to NOT Follow (4Ds) · 2018 · comprobar

up for that. Now, and here's the caveat. What if influencer number one says no? You do it again. And when you get on the phone with influencer number two, guess what you do? You show the thing you built for influencer number one as an example. And then you show theirs. And if they say no, what do you do? When you go to influencer number two, you show the stuff from influencer number one and number two. And then you show theirs. So you're actually building out a portfolio of stuff, but you have an incentive to make it exceptional because you're not going to present it to somebody. So like, you…

54.1% of People Who Try This Make their 1st Dollar Online · 2024 · comprobar

Share your target influencer stories. Now, when I see mentioned you in their story, I create content. then it gives me the opportunity to put that on my story. And if it's valuable, then it provides value to my audience for no cost to me. So it's actually like one of the easiest ways to, quote, give to a super influencer is just share what they have. And also, if I go into a DM inbox and I see that they've, because you can see how many times someone has mentioned to you or shared a story of yours, and you see 15 shares, I think, oh, shoot, you know what? I've incurred a little bit of a debt…

How to 10x Your Business Overnight with Influencers · 2024 · comprobar

so like creating our own introductions about because how do we promote other people or companies on the podcast in this case give to them have people check out what they're doing and mention them kept coming up I kept mentioning him and then I said just I reached out I said Gino like we've probably mentioned your book five times a week I'm just letting you know people love it I love it that's it I didn't expect anything I'm just like sharing we're we're basically giving you tons of shout outs he responds and says thank you and I'm like yeah you're you're welcome and by the way if you ever…

The Method to Connect With Any VIP, Referral or Client with Dr. Jeremy Weisz | PT Ep 620 · 2024 · comprobar

And so we figured out that, you know, um, tweets didn't work. Facebook posts didn't work. The thing that worked was a dedicated email blast where they would be like, here's butcher box. Let me introduce this to you. And then ideally with a last chance, like a last chance thing. And there was always an offer, $20 off free bacon, whatever it was. And because we were only paying these influencers $10 or

He Makes $600,000,000/Yr Selling Bacon · 2025 · comprobar

Well, first, you have to know who buys the sort of stuff you sell. Then you got to figure out the influencers they follow. Then you got to pick out the super influencers from there that best fit your product. And so I think about contacting people in layers. So first, I start with influencers I know personally. Believe it or not, you probably do know someone personally. But I can almost guarantee that you know someone who has a bigger following than you. So if you did contact all of them or you don't know any, then you move on to the next circle, which is I ask my network who they know. Then…

How to 10x Your Business Overnight with Influencers · 2024 · comprobar

for the moon like you should hit up and like you should slide into the D DM of like every single major skateboarder in the world and ask them to put you on and 99.999% of them will say no but if one says yes everything changes it's just grind it just it's a game of numbers

CUNY CITY COLLEGE GARY VAYNERCHUK KEYNOTE | NEW YORK 2017 · 2017 · comprobar

maybe you know maybe they're willing to and then if they liked it hey we have this ambassador program you make 15 20 here's your link and then slowly but surely you built it up and what we found was like you know 90ish percent of them generate you know between 10 and 100 bucks a month in sales but there's a couple of whales that are really really outside so we have this one um influencer she generates just herself 200 000 plus a month in sales and we cut her 20 000 plus commission checks every month and she's phenomenal she's like our unicorn and it was like and by the way she didn't start…

Ep 33: Gut Instincts For DTC Growth with BIOHM Health’s CEO Afif Ghannoum · 2020 · comprobar

maybe you know maybe they're willing to and then if they liked it hey we have this ambassador program you make 15 20 here's your link and then slowly but surely you built it up and what we found was like you know 90ish percent of them generate you know between 10 and 100 bucks a month in sales but there's a couple of whales that are really really outside so we have this one um influencer she generates just herself 200 000 plus a month in sales and we cut her 20 000 plus commission checks every month and she's phenomenal she's like our unicorn and it was like and by the way she didn't start…

Ep 33: Gut Instincts For DTC Growth with BIOHM Health’s CEO Afif Ghannoum · 2020 · comprobar

I would go all in on influencers um and some big influencers because we're an education product it can be hard to get the message across to individuals what we have found is that working with influencers who have a trusted audience when you can work with that influencer and they internalize your message and they're aligned with you that's the big thing if you're in if you find an influencer who truly likes your product and is aligned with you it pays off and Spades we have some influencers that we we have found we'll work with 20 influencers and we'll have two they just like do an incredible…

Ep 357: Hot Seat Revisited – Santevia's Matthew Gohl Revolutionizes Water, Conquers Amazon · 2023 · comprobar

appear in their content and if we can't measure it fine because at the end of the day we can't measure any success at least out of what we're doing right now paying everyone so we move to that like you know just be everywhere and send to as many people as possible we ended up backing into oh we can use archive AI to like find all of our mentions and you know adopted some social listening tools and grew out the community team to like say hey go and keep an eye out for Content that um that we're appearing in shoot them a follow-up message say how you liking it you know do you have any notes do…

Ep 410: HexClad's Head of Advertising, Cam Bush Talks Omnichannel Strategy for Nine Figure Scale · 2024 · comprobar

we're paying them upfront they're poorly incentivized we don't know how to brief their content because what we're looking for is is that organic feel of like I really like this stuff and I'm reviewing it because I love it or I'm I'm talking about it because I love it and like a day in the lifer you know that's of medium to small size even can cost like $10,000 for for a couple minutes on YouTube and I just couldn't justify it anymore because I was like we're not even putting $10,000 of spend behind this we're not getting the views worth it to like make a CPM argument here like how do we…

Ep 410: HexClad's Head of Advertising, Cam Bush Talks Omnichannel Strategy for Nine Figure Scale · 2024 · comprobar

Lo que dijo cada uno, y en qué minuto

La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.

Ver las 20 citas de esta idea

¿Y esto está hecho en tu producto?

Saber qué hay que hacer es la mitad. La otra es averiguar qué de esto ya está en tu código, qué está escrito pero apagado y qué falta. Marketero lo audita desde tu propio agente —Claude Code o Codex— sin que el repositorio salga de tu máquina.

Cómo funciona la auditoría →

Ideas del mismo tema

Ver todo sobre canales de adquisición →