Gym Launch creció validando en el terreno, manteniendo el foco y diversificando sus canales de venta

the same thing when we had um gym launch I didn't know how to retain customers I was really good at selling them but the gym members like I had industry average turn and what we did to solve that problem was that I uh got my customer base I said who here has less than 3% monthly churn for six or eight months and so there 20 gyms that had that out of however many thousand and so I got them on a call and I said okay tell me every single thing you do to retain customers and each one of them had 20 plus things that they were doing but when I interviewed all of them all of all 20 of them were only…

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where it's both and so I'll tell you a story so when I had Allen which was our owners once we spent a million plus actually rolled it out to gym owners we up which is they said oh this is so way can you help me get more leads and I was like oh no we completely missed the realize is that there was only a very after gym owners who already know how to talking like a tiny that Marketplace still can't pay that much so bad Market to go after small and have lead G well the solution came to me when an agency owner actually reached owner customers and I was like oh wait a second small business owners…

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And I did it that way because I didn't know how I could sell those gym owners. And the deal that I made was I only make money if I make sales and I'll front the cash for the marketing. So they took zero risk on and I would do everything, including pay for my hotel, my flights, my food, my rental car, everything. But being able to do that, it allowed me to get way more yeses quickly, test out the system in 30 plus markets that I had, which then eventually led me to licensing that system to 5,000 plus locations. And that was the company that I sold to APG.

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sound super tactical, but I'm going to zoom out for you. So we at Gym Launch had, we were all paid ads for the most part. I made content. I had a book. There were things that were out there, but still 70% plus of my new customers came from paid ads. And I knew that if I wanted to sell the company, I would have to create a second acquisition channel that was very different from the primary one so that I could create more stability. So you don't have one item, one point of failure within

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when I was about a year and change out from selling gym launch, I wanted to have a second acquisition channel. So, we ran a lot of paid ads and I wanted to so, I read this book on outbound and I outbound thing." And 90 days in, we had only done one sale. And I put all my remember the whole executive team like kind of like called me onto a Zoom call so, they were like, hey, we need to talk to you. You're spending way too much time on this outbound thing. Like, your focus is needed elsewhere in the business. Let's do more of what works. because it had been 90 days and we only had one sale. I…

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And so of course I was never getting cold calls from them because I'm not a gym owner. Right. But he had a team of 30 plus guys who were cold calling, cold emailing to get customers. And I was like, well, do you think you could build out the outbound system here? And he's like, yeah, I'm pretty confident. He's like, it would take me like, you know, some time, but I think I could do it. And I was like, all right, well, here's the deal. I'll give you the job offer, but you're going to start your own department and it'll just, just be you. And you're going to have to start everything from the…

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in the story of when I actually made my when I I actually said a number that I And said yes. That was how that actually $500 online training packages them anymore. And so, I had eight gyms I And so, on the first phone call, the guy "Well, how much?" And so, I said, and I said $6,000. So, for me, it was a 12x selling at. And I just said it. So, I said, "6K?" And I was like, "Yeah." "Done." "Holy Six And I didn't I didn't even have the then the next So, I had seven more Uh he was like, "How much?" I was like, done." And I was like, "Eight grand." I thing. How much? 10K. Next call And by the end…

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And the product was so good. What ended up happening, I say, and so now I'm going to give you like a look behind the curtain here. I say at a hundred to one, which I did, but the reality is I just spent a hundred thousand dollars and made 10 million. And a lot of that was from word of mouth because if I had spent $0, I don't know how much money I would have made versus spending the a hundred grand that I did on ads, but I still probably would have made a decent amount of money on zero ad spend because the people came in, got the result we promised, and then told five other

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and, uh, this is actually the first ad I ever ran, which is actually me just doing a walkthrough of this hook, this gym in the hood, hood. Um, and I did 191 signups in 19 days, just me selling one-on-one at 500 bucks each. Um, I would show you, but I don't think we have enough time. Um, but that ad, if you ever want to check it out, it's on my YouTube channel. It's got like 400,000 views. Um, it's 90 seconds.

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When I had gym launch, I wanted to start doing outbound. Rather, I didn't want to start doing outbound. I was convinced to do outbound because the story about guy who was a lead sales rep. He was we and I asked him how they currently get leads at his company and he was actually he was selling uh gym software. I asked him how much they were doing a month and they were doing um 10 million a month and I was like holy canoli. I've never even heard of this business. And I said, your leads?" He said, "Oh, we just do outbound." And I was like, "That's generate that kind of demand." But here was this…

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I started a supplement company when Gym Launch was doing $26 million a year. And rather than say, oh, why don't I just take Gym Launch to $40 next year, I'll start another thing. Gym Launch stayed the same. And then I added another source of revenue that got us to $37. But it was a mistake strategically.

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And so over the next 90 days, I sold five gyms, shut one down, shut down both agencies, and got rid of everything. And 12 months later, from that moment, we were doing one and a half million a month from zero. And 12 months after that, we were at four and a half million a month. One thing.

How to get SO rich you question the meaning of making money · 2023 · comprobar

there was one specific voice that I was like really afraid of for selling gym launch because I thought 46 million wasn't enough that that person would be impressed and then what I thought about was like this person is going to prevent me from like this person's opinion I like what do I care he can do his own life what if he does sell his company for more money than me does that mean I suck no it just means that like I decided to do something he decided to do something I'm only ascribing value to this person's SP just cuz I know who they are there's 100, times more people who I don't know who…

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And so gym launch became as big as it was because I spent two years on the road launching 33 different gyms in different markets in person working the front desk. So we knew the nuances and the differences of what time of day to call and what cadence and what text you use in this type of market, what type you use in this type of market. And we were able to troubleshoot those things so easily and successfully that our clients saw a disproportionate amount of success.

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And then I learned how to market B2B nationally. And because I already knew how to scale sales teams, I'd been doing it for years. I knew how to do high-volume transactions. I knew how to operate a big business because I had 40 employees when I was 25. So I had all these other things, but as soon as I had that belief that I had a different vehicle that I could pursue it in, we went from zero to $28 million a year in 20 months.

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easy thing to sell who doesn't want good fast cheaper better everybody does and software if you have a good product Market fit in terms of what you're trying to sell the problem was that my product wasn't good enough to deliver on the promise and so I got into it and was market and sell it and sure we sold a ton I mean we went to 1.7 million a month in uh in six months in terms of in terms of uh run rate um and that was per month 1.7 million and so the thing is we were able to sell the crap out of it but I then quickly realized that uh the product just couldn't deliver and then I lesson too…

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partnership. For example, again, when we had a gym launch, which was the company that I started and sold, we had a distribution base of brick and mortar gyms. And so when I started Prestige Labs, which was our supplement company, I could sell through that brick and mortar distribution base day one, which is why that company within the first month that it's $1.7 million in sales in the

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So I just looked at my CRM. This is years ago. And I was able to pull the stats from my personal closing, because you have to say who closed something in a CRM for gyms. And over a three and a half year period, I had closed 4,000 sales in the CRM. These are one-on-one sales.

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here's the crazy part. We went from $0 to $4.4 million per month in 20 months. And it also sucked. And that's what people won't tell you. It got so bad that Layla and I, my wife, were walking one day and she says, let's just shut this thing down. And I was like, wait, hold on. This might be worth something. So I called an investment banking friend of mine and I said, Hey, if I were to sell my business, like, do you think I could get anything for it? And he's like, Oh, I was like, wow, that sounds amazing. He said, wait, but not right now. There's a ton of things wrong with it that you'd have…

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The last three companies I founded and sold grew so fast it felt illegal. Use Allen got to $1.2 million per month at the end of the first year. Prestige Labs got to $1.5 million per month by the end of the first year. And Gym Launch got to over $2 million per month by the end of the first year. I'm going to show you the strongest growth levers I used to get these results so that you can too.

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And that's crazy for me because if you think about it from an investor standpoint, I have a company that I just recently became an advisor to. And they'd been at half a million dollars a year for two years, I think. And now we're doing $150,000 a week six months later, right? So that's from $50,000 a month to $600,000 a month, right? Wild.

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