Operar como una empresa de medios en canales emergentes permite a un negocio tradicional superar a competidores más grandes
- 9 fuentes la sostienen
- Esfuerzo alto
- Retorno alto
- Dicho en 2015–2025
Para competir contra rivales con más presupuesto, un negocio tradicional debe posicionarse como una empresa de medios y tecnología, adoptando canales de comunicación nuevos antes de que la atención se vuelva costosa. Esta estrategia requiere priorizar el servicio a la audiencia y la transparencia radical por encima de la venta directa, sosteniendo el esfuerzo incluso durante largos periodos sin tracción inicial. No obstante, las experiencias advierten que la notoriedad y la audiencia acumuladas en un sector no se transfieren de forma automática al cambiar de rubro.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 9 intervenciones distintas de GaryVee. Son 9 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
do every one of them you and the business you are in the media business you're not in the sex toy business you're in the media business comma sex toy business got it y media business but you need to become a media company the only way you're going to be able to beat competitors that can throw money against search which I'm sure is a huge driver for your industry the only way you're going to be able to compete with that is to become the authority of content it's why I started Wine Library TV right I became the wine spectator Janis Robinson Robert Parker right you
Gary Vaynerchuk's Q&A at #VaynerWorld in London | 2014 · 2015 · comprobar
mail I outflanked them by having a website and having aail an email newsletter so my email newsletter in catalog from Sher Leman four weeks later cuz catalogs are slow email is fast catalogs are expensive to make and ship email was free so even though I had no money I outsmarted them by knowing where the attention was because Wall Street with having a website at all and then finally the big final atomic bomb outflanking everybody on Google with so now I'm right about email I'm right about the website I'm right about Google AdWords and 05 and here comes tool of web I've used the tool of search…
What Makes A Business Owner Successful In Career & Life? | GaryVee — In Search Of Excellence Podcast · 2024 · comprobar
me to trick America at scale into a couple things that I thought mattered which is one trust your own palate forget about what Andre and I say like we don't get nervous about our point of view on sushi or a cheeseburger but with wine we're always looking at the person that knows the most and we have to succumb to his or her point of view I hated that I'd like to change that that was a big goal of mine and number
Behind the Scenes of Brown Paper Bags on the GaryVee Audio Experience | DailyVee 366 · 2017 · comprobar
I have to look at the first. Three episodes of Wine Library TV. I'm starting this wine show. It's the QVC. For wine. On YouTube. That's what I would have said to you. Because before that light went on. That's what I thought I was going to do. The light goes on. I think I'm doing QVC. If you notice. The first episode of Wine Library TV. Is very expensive wine. Very high end. Very premium. And I think. I'm going to go sell this shit. And I immediately. Out of like some crazy subconscious. Decided to become America's wine guy. Not my dad's son. Who's trying to drive a business for him. And it…
The Secret to Building a Brand Right Now Without Paying for Advertising | Inside 4Ds · 2021 · comprobar
earliest point I understood the Internet was gonna expose all the shadows of our all my actions spoke to it so when Wine Library TBS first episode started even though I wanted to sell wine I was like [ __ ] what if I'm at a party and somebody you said it was phenomenal on episode 136 and I was like so scared of that that basically from the beginning I went ultra transparent but I thought I was I regulate stuff what I like about the Internet is it's exposing us not platform exposing who you actually are
The ROI of Every Social Media Platform | Fireside Chat with Tyra Banks at Stanford Graduate School · 2018 · comprobar
because that audience matters. It's worth something. It's worth less than you think. It's just, it's worth less than you think. It's only worth something if they're willing to use you or bring awareness in a literal sense of is it worth something in a raw The answer is the only audience of Wine Library that was worth something to me was people that also had interest in business which many didn't and those are the ones that called me a sellout Others came along. It's not worth something.
70 Minutes of Social Media Strategy for Every Business in 2020 | Inside 4Ds · 2019 · comprobar
We watched Wine Library episode one last night. Very different than episode 86. I was scared to lose my clients. First 86 episodes. People forget Wine Library was already a huge business before Wine Library TV. on wall street and bankers that if I was fully me, that I was going to lose them. So I was scared, but then the show was doing so well. And it got to a place where I was like, oh, this is really going to work. So I felt comfortable of like going all in. But just remember in between like Gary episode one and what Gary is today is where I see you and just be you. Just be you.
How to Use TikTok As a Catalyst To Your Side Hustle Success | 4Ds With Gary Vaynerchuk · 2022 · comprobar
waiting he says hey is this your laptop we're in my kitchen and he flips it open he starts [ __ ] typing and [ __ ] on it and I'm like blown away like first and foremost what retail wine dude has five IT guys like I just couldn't understand then you flipped open the computer and you're like show me all the people who had visit the site right and talk about like Wine Library these with all they hit so I'm getting and I was like I should probably pay attention to this
Behind the Scenes of Brown Paper Bags on the GaryVee Audio Experience | DailyVee 366 · 2017 · comprobar
you done how's it going good man you got one listener ones better than zero bro first two years I did Wine Library TV on YouTube and people didn't even know what YouTube was in 2006 you know nobody was watching 18 months nobody and I'm losing money at Wine Library because I'm spending all this time trying to build this but I knew right
People Are the Variable of Success | Q&A in Long Island New York 2018 · 2018 · comprobar
A year earlier, I asked my developer who does the tech stuff. I'm like, can I make wine videos to review wine on our website? He's like, no, it costs too much to host the videos. If like 50 people watch this video, it costs like $4,000. I'm like, we'll be out of business. He's like, hey, there's this new site, YouTube. And I think you can do what you wanted a year ago, make wine videos. And we can just embed the video. And we cost nothing. So I start this wine show, Wine Library TV, in February of 2006. I do a show every day. It's a 20-minute video.
The Biggest Financial Opportunity for People Under 25 | GaryVee w/ Tom Papa #ai · 2025 · comprobar
was super entrepreneur lemonade stands when I was five had six of them um was making2 to $3,000 a weekend when I was 13 selling baseball cards in the malls selling wine when I was 16 decided to join my family business launched wine library.com in 1996 which was one of the first e-commerce wine businesses in America and grew our family business from a three to a $60 million business in a six-year period in
Gary Vaynerchuk's Q&A at #VaynerWorld in London | 2014 · 2015 · comprobar
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
Ver las 9 citas de esta idea¿Y esto está hecho en tu producto?
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