Debes aportar valor repetidamente antes de pedir una venta
- 19 fuentes la sostienen
- Esfuerzo alto
- Retorno alto
- Dicho en 2015–2025
Para vender con eficacia es necesario entregar contenido de valor real y de forma recurrente antes de solicitar una compra o favor directo. Este valor previo debe brindarse de manera genuina y enfocada en resolver problemas del usuario, lo que otorga el derecho de realizar peticiones claras sin culpa ni vacilaciones. Además, la proporción de valor que se debe entregar antes de pedir varía según la saturación del mercado y la fortaleza competitiva del negocio.
Quién lo dice, con sus palabras
Esta idea no sale de una entrevista suelta: aparece en 19 intervenciones distintas de Alex Hormozi, GaryVee y Jyll Saskin Gales | Google Ads Coach. Son 19 fuentes distintas, y ninguna sabe de las otras. Que varias personas coincidan sin conocerse pesa más que una repitiéndose diez veces, así que aquí está lo que dijo cada una, con el enlace al segundo exacto.
first. I've been thinking about my next book. Should I write one? Do I want to write one? And one of the titles I've been thinking a lot about is called Jab, Jab, Right I spent years giving, free wine show, answering every email. I what I did was I gave and I gave and I gave and I gave or I jabbed and I jabbed and I jabbed and I jabbed and then when I asked, "Hey, I've got a book." And I spammed a little for a month because I
Social Mix Keynote: Gary Vaynerchuk | 2012 · 2015 · comprobar
The reason I love content. Don't get addicted. Don't make the clip. Just for the maximizing of views. Some of my favorite pieces of content. For me. Are the least performing views content I put out. Because I had a purpose of what I wanted out of it. Back to a book I wrote called Jab Right Hook. If you're giving and giving and giving and giving to your audience. So like you've got to mix it up. The only KPI can't just be brand and awareness. Sometimes it's okay for it to be a business ask. And the more you give them. The more likely when you go in for a business ask. It will do well.
How to Stay Relevant in the Most Competitive Era Ever | GaryVee with The Burnouts · 2025 · comprobar
But, um, so as someone who has become a self-proclaimed expert at right hook marketing for my furniture store, I'm wondering what type of content can we make for people that would be more of a jab Um, by still talking about the utility of it, like a $80 chair or $13 chair or whatever the fuck we're talking about here still has information about it that people might care about. Like, what's the cushion feel like? Like, what woods it made of? Like, where's it made it from? He's referencing to a book that I wrote years ago called Jab, Right Hook. And the concept is most people fuck up social…
1 Hour That Will Help You Through The Rest of Quarantine | Tea With GaryVee · 2020 · comprobar
could provide value when I write books or speak I always think about how can I just give everything away I I don't want to sell anything I want to give as much possible as that knowledge as I can because it becomes leverage to anything going to lose and so the reason I wrote this last book jab right hook it stands for give and then ask I implore everybody to think about when talking to the world if you do not leverage the fact by giving people upfront you then are in a leverage point of the ask if you do not understand that things it was because I was trying to maximize upfront value to…
Gary Vaynerchuk Keynote with Life On Fire · 2016 · comprobar
como porque no quiero ser como hay muchas empresas en mi área y todo lo que hacen es publicar, publicar como o poner tus pedidos, poner tus pedidos. Realmente no están proporcionando valor. Eh, entonces, ¿debería simplemente Es un It Pero para ayudar a todos los que no van a obtener una copia, da valor, da valor, da valor, pide negocios. Jab, right hook. Ya sabes, ya sabes, habla de ti, habla de ti y de tu novio, habla de tus cosas favoritas, muestra una bonita foto, haz un vídeo divertido y luego pregunta. Pero, te lo
How Coronavirus Will Make You More Accountable | Tea with GaryVee · 2020 · comprobar
gracioso cuando escribí Jab gancho de derecha pensé que lo estaba escribiendo para personas que siempre estaban haciendo spam y necesitaba mostrarles cómo aportar valor para que pudieran cerrar su venta pero me di cuenta de que el escrito estaba realmente escrito para personas que siempre dan valor y les dio permiso para pedir una venta no hay
The ONE STRATEGY For Businesses That Will Work FOREVER | Sydney 2019 Keynote · 2019 · comprobar
I wrote a book called Jab, Right Hook. Give, and then ask. I think a lot of people when they put out content are ask, or take, I think what has really worked for me and the clients is when you actually give value and a lot of times people think they're giving value but if you look carefully it's selfish,
Amazon was Google's Biggest Advertiser | Oslo Business Forum Keynote | DailyVee 352 · 2017 · comprobar
I'm doing the jab and just giving why am I not thriving at the ask or does it come easier for you to do the give it doesn't did you ever read my book and the concept give and then ask too many people at the time on the internet were just asking everything was sale and it was just not working which is give and then ask it's not take when you give it's ask when I wrote it I thought I was doing it for all the people what I realized when I got the feedback was the people that got the most out of it were you the people that weren't good at asking because when they asked they were half pregnant…
Answering Any and Every Question While Stuck Inside | Tea With GaryVee · 2020 · comprobar
following literally your advice on you know with with the book that the chap [ __ ] right hook basically that one has been how I bottle my my services and part of this is giving value through to to these restaurants giving them a a free content without asking anything in return that gives me the opt you know the opportunity to get in the door uh get them to to talk to them get to know them and then we offer them our services that's how I've been doing it
Tea with GaryVee 87 · 2025 · comprobar
But you know, there's a really good book that Gary Vaynerchuk created many years ago called jab, jab, right hook. And it talks about exactly what Jill just mentioned about you have to jab, and give value before you ask for that sale, which would be the right hook in that, in that analogy. Cause otherwise, you know, if I showed up at your door, Hey, do you want to buy this avocado, a toy from my, from my son? Um, you know, you, you don't want it. But if I was teaching you about avocados for the last three months and educating you, then when it's time to sell an avocado, you're much more likely…
Grow your business on TikTok with Marketing Experts Nicholas Scalice and Jyll Saskin Gales · 2021 · comprobar
the biggest book was called Jab Right Hook which is give give you can ask they expect are the ones that give without expectation is not intent that give a half actually an ask give is the cream if you're being selfish is being selfless
88% of Presidents Didn’t Have the Power You Have in Your Pocket | Gary Vaynerchuk Keynote 2019 · 2019 · comprobar
Two things. One, jab, right hook. When you give, and then ask. It's unbelievably important to me that people understand that when you give with something behind it, it's not giving. So, the execution of that for the 20 minutes is not how I see the world. However, even with that said, and usually it's not my favorite move when somebody gives me something I didn't ask for and then needs something for me, which is the most valuable thing for me, my actual time, even though I don't love that, I just love you.
Top Marketing Strategies That Will Help Your Business Get Attention | RD Summit 2019 · 2020 · comprobar
A lot of people are confused by Jab, Right Hook and that's why I there. Here's what it stands for. Give, and then ask. You're not give, and then you're entitled. Just the way it is. So, give, and then ask. And it's just the ask, right? That's all you get.
Business Talk in Sydney Gary Vaynerchuk | 2016 · 2016 · comprobar
give, when you sell, Got it? When you give, you give. When you sell, you sell. Don't mix them. That's why I wrote Jab Right Hook. Some people, most people, sales people, needed to learn about jabbing. Like in a month you're going to see I'm starting a wine project. I'd like you to buy it. If you don't, you don't. Like I We're back to our schedule regular program of like free content around business. Like if you buy wine Like
Business Advice You Can’t Afford to NOT Follow (4Ds) · 2018 · comprobar
Look, I know going for the ask is, like, detrimental. Well, it's not always detrimental. Like, on TikTok? Oh, it's not always detrimental. I would tell, you know, remember, jab, right hook. Gib, I'm not scared to ask people right now to sign up for WineText. Watch this, Alex. Sign up for WineText. Today's an insane $40 white wine that's going to be $18 and change. Right there. I want every single person to sign up for WineText. Dustin, everybody who signs up for WineText, make sure you throw them on the bottom screen right now if they just signed up. So, you know, I think you can go in for…
How to Know You Are Making the Best Decision Possible | Tea With GaryVee · 2020 · comprobar
they were there for the giving I wrote a book called Jab right hook for a very specific reason I thought the best way to market is to give and then ask and not expect not giving it given than take when you when you give you give when you're asking you're asking don't be half pregnant in your giving don't be half pregnant in your ask when you want to sell something it
My Definition Of Giving | Fireside Chat With Joshua Coombes · 2019 · comprobar
willing to jab give and so jab right hook stands for give then ask yeah and I'm
Gary Vaynerchuk Interview with Joe Polish · 2015 · comprobar
with it. I wrote a book called Jab, Right Hook. When you give with expectation in return, you lose. Jab, Right Hook is give, and too many people interpret it as take. Jab, Right Hook is give, and then ask. And so, that's the cadence, you know,
Haste & Hustle Gary Vaynerchuk Keynote | Ontario 2017 · 2017 · comprobar
week the right hook so how many Jabs before right hook I mean completely predicated on the health of your business Apple when they launched the iPhone and there was no competitor even close they could have right hooked every day right right a carpet cleaner that's a middle of the Run competing with seven other players I would jab a lot so let
Gary Vaynerchuk Interview with Joe Polish · 2015 · comprobar
One is if you give enough, you don't have to ask. So you've heard of the jab, right hook thing, right? I'm going to tell you a real fucking secret. You can just jab, and never right hook. And people will just lay down and say, you win.
Explaining How Anyone Can Make $100M® Offers · 2021 · comprobar
now your audience is in the right hook right hook right hook right hook business yeah oh most marketers are by the way mine too yeah you nailed it 98% so at its lowest form what can you
Gary Vaynerchuk Interview with Joe Polish · 2015 · comprobar
Lo que dijo cada uno, y en qué minuto
La ficha completa trae la cita literal de cada fuente, el minuto exacto del video en que se dijo y el enlace para verlo. Eso pide cuenta —es gratis— porque es el trabajo que hay detrás de esta biblioteca.
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